Shifting the Culture: Result Oriented Occupant Outreach
Veena SinglaGreen Campus UCSF Team Manager
Winnie KwofieAssociate Director, UCSF Facilities Management
Outline
• Project Motivation
• About UCSF
• The Action Oriented Pledge
UCSF: A Health Sciences Focus
Students
•Medicine
•Dentistry
•Nursing
•Pharmacy
•Graduate Programs-
Master’s and PhD
• ResearchStaff71%
Faculty8%
Students11%
Residents6%
Postdocs4%
Goal: Reduce Energy Consumption by Changing Behavior
• What we must do:
• Inform
– What can I do?
• Motivate
– Initial behavior change
– Long-term behavior change
Reinforcing Behavior Changes
• Each person pledges to one action minimum
– Quantifiable
– Focused and easy actions
• Follow up with periodic updates on results
– Monthly newsletter
Sample Pledge Sheet
Action Oriented Pledge Sheet
Our Method: Tabling with Building Utility Data and chocolate!
Our Results: Pledges and Potential Savings
Pledges
Potential
Savings
Totals
95 50 41 36
76,105
$10,655
16,690
$2,337
13,944
$1,952
12,017
$1,682
253
118,757 kWh
$16,626
Actual Savings: based on data from monthly utility bills
Follow Up With the
Departments/ Building
Occupants
CONSERVATION IS CONTAGIOUS
Koret Building
Performance for 2010 26% Energy Reduction
$115,000 Savings
Target 2.5% Energy Reduction for 2011 = $6800
What Koret Building Occupants Pledged to Do
Room Lights
$60
Computer
$160
Shades
Task Light
$20
Peripherals
$150
# of Pledges
21 16 2 7 9
Total Projected Annual Savings for 2011 = $5310
Feedback and Next Steps
Your building needs additional pledges to meet the goal for 2011!
· Recruit your colleagues to pledge and act
· Your building’s goal could be met if: o 10 more people turned off room lights
when not in use o 5 more people shut down computers at
night o 5 more people turned off task lights at
night
Send in your request for free replacement of the following items:
· Lunch room refrigerators manufactured before the year 2000
· Old computer monitors of the CRT type
· HP Laserjet printer models manufactured before 1993
We will be sending you progress reports of how your building is doing.
Contact Information
Winifred Kwofie, P.E, MBA, MS Associate Director - Strategic Facilities Management
UCSF Capital Programs and Facilities Management
[email protected] ½ 415-476-6469
Challenges
• Scheduling of tabling events
• Occupants’ understanding of University policies, i.e. computer shutdowns
• Customizing for different audiences
• Motivating and incentivizing occupants
Moving Forward
• Continuous improvement of outreach strategy
• Promotion of pledger’s commitment to action
• Incentives to reinforce commitment
• Keep the message simple
• Connecting to occupants through positive stories
“If you can’t do 100 actions to save energy, then just do one.”
Acknowledgements
UCSF Green Campus Team UCSF Stakeholders
Conservation is Contagious
Materials Design
Gensler
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