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INTERNSHIP REPORT ON ALSHIFA Eye Trust
PREPARED BY: Sherdil Khan
REG NO: IIT!FA"#$BS %BA&$'()!ATK
S*PER+ISOR NA,E: Dr Asi- An.ar
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DEPART,ENT OF ,ANAGE,ENT SIENES
O,SATS INSTIT*TE OF INFOR,ATION
TEHNOLOGY ATTOK A,P*S
AKNO/LEDGE,ENT
All praises for Almighty ALLAH whose uniqueness, oneness and wholeness are
unchallengeable. Had it not been the strength provided by him I wouldn’t have been
able to complete this Internship. Gratefully acnowledge and e!press deep sense of
gratitude to H" #epartment for their fruitful guidance and special thans to my
parents for the moral support and encouragement that has been the real source of
inspiration throughout the preparation of this internship.
I am deeply indebted and also e!press my gratitude to my respected teachers at
O,SATS *NI+ERSITY0 ATTOK specially ,r1 Asi- for their $upport. %heir
guidance and support was always instrumental in setting the trac right for
preparation of this report
It was very interesting as well as tough tas for me. I completed it with the help of
some nice people.. #uring the internship, &anager &areting ' $ales ,r1 2a3ed
e!tended great co(operation for discussion and learning in different departments.
I would also be thanful to all people who have contributed to the accomplishment of,
this report. I was very lucy in having a group of people whose critical evaluations
were of great importance during the documentation of this report. )inally, I am deeply
obliged to the whole management of Alshifa, whose considerate and cooperative
guidance to sail through all difficulties that I have faced during the completion this
report.
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4ntentsCHAPTER 1.................................................................................................. 2
Introduction................................................................................................. 2
*.+obective of studying organiation...................................................................3
*.- verview of the organiation.......................................................................3
*./ 0rief History...........................................................................................6
rganiation Grandparents..............................................................................6
Current president:.................................................................................7
*.1 %ype and nature of business of organiation...................................................10
*.2 0usiness volume 'sie in different conte!t.....................................................10
#uring the last financial year 34uly 56*6(4une 56**7 Al($hifa %rust managed about half
million patients which include +16,-18 patients treated at our four hospitals and **6,518
patients provided eye care in the community. )orty thousand patients were provided with
sight restoring surgery during this period............................................................11
............................................................................................................... 11*.9 :umber of employees at national, international male and female and regional level. 11
$;% Analysis.......................................................................................... 12
1.10.1 Strengths..................................................................................12
Weaknesses........................................................................................ 12
pp!rtunities...................................................................................... 13
1.10." Threats....................................................................................13
<=$%'$%=< Analysis....................................................................................13
1.11.1 P!#iti$a#.....................................................................................13
E$!n!%i$.............................................................................................13
S!$i!&$u#tura#.........................................................................................'
13
Te$hn!#!gi$a#.......................................................................................1"
*.*5 0usiness <lans......................................................................................1"
CHAPTER 2................................................................................................ 16
5.* rganiational structure............................................................................16
(!%ain !) P#ant *anager....................................................................17
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(!%ain !) (+...................................................................................17
(!%ain !) *anager Wareh!use..........................................................17
2.1.1 (!%ain !) *anager ,inan$e -.................................................1
5.5 &ain office............................................................................................1
5.+ rganiation Hierarchy............................................................................1/
5.- >omments on the organiational structure......................................................1/
Adantages.........................................................................................1/
(isadantages....................................................................................1/
5./ >ompetitative <ositioning of the organiation in the industry..............................20
5.1 Learning as an Internee from the &anagement conte!t......................................20
5.2 $tructure of the #epartment's you have wored in...........................................21
5.9 <roduction #epartment.............................................................................21+ua#it C!ntr!# (epart%ent................................................................22
+ua#it Assuran$e...............................................................................22
+ua#it $!ntr!# (epart%ent.................................................................22
Pr!du$ts (ee#!p%ent........................................................................22
*ateria#s *anage%ent........................................................................22
Wareh!using....................................................................................... 23
(istriuti!n (ispat$h........................................................................23
W!rksh!p 4!i#er................................................................................23
Ad%in HR (epart%ent......................................................................23
Ad%inistrati!n and 5enera# Seri$es..................................................2"
Regu#at!r Aairs................................................................................2"
Sa#es and %arketing depart%ent........................................................2"
Adertise%ent.....................................................................................2
Cust!%ers itse#) send tender 8n9uir..................................................2
5.*6 #epartmental operation...........................................................................2CHAPTER 3................................................................................................ 2
+.* $tructure of department............................................................................2
Cust!%er en9uir................................................................................26
(istriuti!n depart%ent......................................................................26
Wareh!use (epart%ent......................................................................26
(ispat$h (epart%ent..........................................................................26
5ate utard Pass..............................................................................26
Sa#es 8n!i$e.......................................................................................26
"
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CHAPTER "................................................................................................ 27
-.* )unction of the department........................................................................27
-.5 4ob';or' tass system of organiation.........................................................27
".2.1 T! inestigate the e;isting %arket )!r the sa#e !) the pr!du$t and
seri$es...............................................................................................27
".2.2 T! a$9uire $!ntra$ts )!r the pr!du$ts #isted under their s$!pe !)
!rk....................................................................................................27
".2.3 T! se## pr!du$ts and seri$es......................................................27
".2." 8%p#e%enting and %!nit!ring !) the p#an !) the de%ands........27
".2. T! ensure re$eipts and trans)er !) re9uired in)!r%ati!n.............2
-.+ #ecision(maing environment....................................................................2
-.- &obiliation of resources..........................................................................2/
-./ <roduction'$ervices provision by the #epartment............................................2/
CHAPTER ................................................................................................ 31
/.* >ritical analysis of the theoretical concepts related to practical e!periences i.e. relate
the theoretical concepts with your practical e!perience during your Internship with the
#epartment................................................................................................ 31
.1.1 Ana#sis t!!#s app#i$a#e-app#ied in the depart%enta# pr!$edures
............................................................................................................31
.1.2 rgani<ati!na#-(epart%enta# ana#sis ith re)eren$e t! the
industries #isted !n the st!$k e;$hange- !r industria# standards.........31.1.3 4ehai!r !) the studied !rgani<ati!n in pr!isi!n-pr!du$ti!n !)
ari!us seri$es-pr!du$ts t! dierent se$t!rs !) s!$ieties..................31
.1." ,uture pr!spe$ts !) the !rgani<ati!n-Re$!%%endati!ns )!r )uture
#earning...............................................................................................32
CHAPTER 6................................................................................................ 33
1.* $hort(falls'weanesses of the #epartment......................................................33
1.5 >ritical analysis of the management patterns of the organiation with reference to wor
related operations, wea areas that need to be improved.........................................33
7. C!n$#usi!ns...........................................................................................33
. Re$!%%endati!ns.................................................................................3"
/.
Re)eren$es================================
=============3/
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HAPTER "
Intr4du5ti4n
Al($hifa %rust was established in "678. It is a non(governmental, non(political,
charitable organiation. %he aims and ob?ectives of the trust are prevention andcontrol of blindness by providing standard and sustainable eye care services which are
accessible and affordable, human resource development through training of doctors,
nurses and paramedics, creating awareness about eye diseases in general public
through camping activity and to establish facilities for research in ophthalmology.
%he %rust >omple! is situated +/ ilometres from the capital Islamabad on the
outsirts of "awalpindi alongside the Grand %run "oad
Al$Shi9a Trust is a non ( political, non(governmental, and not(for(profit organiation
involved in the delivery of high quality eye care services for the past 56 years.
• :ot for <rofit rganiation
• "unning four eye hospitals at "awalpindi, $uur, @ohat &uaffarabad
• <rovided $pecialied treatment to more than /66,666 successful surgeries.
• 26B patient are provided free treatment
• ;ide spread community programme
it started from single building for providing eye services now the wor nationally and
internationally. :ationaly their supply of chain is as follows.
*. Al($hifa %rust =ye Hospital "awalpindi
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5. Al($hifa %rust =ye Hospital $uur
+. Al($hifa %rust =ye Hospital @ohat
-. Al($hifa %rust =ye Hospital &uaffrabad
/. <aistan Institute of phthalmology "awalpindi
1. <aistan Institute of phthalmology $uur
2. Al $hifa Al shafa international Hospitals
#uring the last financial year 34uly 56*6(4une 56**7 Al($hifa %rust managed about
half million patients which include +16,-18 patients treated at our four hospitals and
**6,518 patients provided eye care in the community. )orty thousand patients were
provided with sight restoring surgery during this period
• Al($hifa %rust =ye Hospital "awalpindi managed a total of 5-5,/-9 patients
through hospital based and outreach services. ut of these, 5+,8-+ underwent
different ind of operations.
• %he $uur hospital after its inauguration in 4une 5666 has now got fully
consolidated and in view of quality of its services, almost all eye patients from
the upper $indh and southern districts of <un?ab are turning up for treatment in
this hospital.566,-65 patients were treated, while about 9,+96 were
successfully operated.
• Al($hifa %rust =ye Hospital @ohat, although a new addition to A$% chain, yet
it performed well and treated about -1,666 patients through hospital and
outreach activities. ver +,-66 operations were conducted during the same
period. %he @ohat Hospital has also been focus of donor(supported pro?ects.;ith the help of =mbassy of 4apan latest equipment was procured to treat
blind children. ;ith the help of Cniversal $ervice )unds 3C$)7, the latest low
vision management concept of Light House was introduced at @ohat which is
the only of its ind in whole of @<.
• After the construction of the &uaffarabad Hospital was completed, the
hospital started providing full(fledged eye treatment to patients from *5, April,
56**.
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.
Nu-er 49 e-;l4yees at nati4nal0 internati4nal -ale and 9e-ale and
re<i4nal le3el
Pr49essi4nal -an;4.er Re<ular
$enior e!ecutives *5
=!ecutives 25
$upervisory staff 9
$illed 8/
$emi silled worer *92
Head ffice &areting *-8
T4tal E-;l4yee =>=
"1(4e5ti3e 49 studyin< 4r<ani?ati4n
It is greatly honored for me to wor as internee being part of that ind of organiation
that has remarable value in <aistan and nown as health service providing industry.
Al $hifa have the resources to handle large pro?ects with demanding delivery
schedules. 0eing the largest and most e!pensive machining facility equipped with
state of the latest technology. Al shifa provide eye services for both nationally and
internationally have gained rich e!perience in providing large scale services. %he
main reason to choose Al shifa on the behalf of following ob?ectives.
%o now how operations are perform in that ind of big organiation.
%o now how mareting activities are perform by the company.
%o now about interrelated departmental activities of the organiation.
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"1> O3er3ie. 49 the 4r<ani?ati4n
)rom the outset, our founder’s corporate vision involved playing a meaningful role in
the education and health of the underprivileged population of the sub(continent.
>onsequentlyAL shifa was created in *89/ as one of the first standard and sustainable eye
care services which are accessible and affordable in the fledgling state of <aistan. In *88+
Low(Dision $ervices start at Al($hifa for the first time in <aistan and also <aistan Institute of
phthalmology starts training courses. Al shifa partnership with following industries.
/4rld Health Or<ani?ati4n %/HO&
Partnershi;
Al($hifa is ;H collaborating center <revention and control of blindness in
east mediterranean region since *88-.
Li4ns lu Internati4nal
Partnershi;
>ontrol of 0lindness from diabetes at "awalpindi and $uur hospitals and
training of eye paramedics
Fred H4ll4.s F4undati4n
Partnershi;
>apacity building of phthalmic &idlevel <ersonnel and training of
ophthalmologist in sub specialty from all over <aistan.
Si<ht Sa3ers Internati4nal *K
Partnershi;
$trengthening of cataract surgical services at "awalpindi and $uur,
establishment of low vision services at "awalpindi, >apacity building of eye
care at district level.
/
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E-assy 49 @a;an
Partnershi;
Laundry services of hospital, strengthening of <# services at "awalpindi and$uur, and strengthening of subspecialties at $uur and @ohat.
ORBIS Internati4nal *SA
Partnershi;
>apacity building of pediatric ophthalmology at "awalpindi and $uur.
PIDSA: Paistan Italy S.a; Det A<ree-ent
Partnershi;
#evelopment of %ele(phthalmology $ervices in <aistan.
NA+TT
Partnershi;
3:ational Docational %raining and =ducation >enter7 Govt. of <aistan(
supported training of eye paramedics.
Trust 94r +4luntary Or<ani?ati4n
Partnershi;
utreach program, school screening of children, eye camps, health education.
In 5662, 55nd &ay, >ertified by <aistan >enter for <hilanthropy
And internationally al shifa provide services in north America and >anada. Al($hifa
)oundation of :orth America 3AFNA7 is a non(profit organiation registered in the
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Cnited $tates. Its purpose is mainly to support the pro?ects of Al($hifa %rust in
<aistan to help the needy patients. %hrough the generous support of many
individuals and organiations, Al($hifa has managed to build four high quality eye
hospitals in "awalpindi 3<un?ab7, $uur 3$indh7, @ohat 3@<@7 and &uaffarabad
3A@7 with the most modern facilities and equipment where appro!imately 2/B of the
patients are treated free of cost. Al($hifa also provides rural outreach services to the
needy and so far set(up over +666 screening'surgical camps in remote areas. Al($hifa
is also screening school children in various parts of the country.
Al($hifa %rust is a non(profit and a non(political organiation. It is committed to
providing eye care and treatment mainly to the under privileged and poor. Almost
2/B of all patients attending Al($hifa =ye Hospitals are treated free of charge, 56B
subsidied and /B are private patients.
%here are mainly three categories i.e. )ree 3Eaat7, $ubsidied and <rivate patients,
under which our e!perienced doctors can e!amine a person. All patients go through
the reception area where patient computeried registration cards are made for the
appropriate category. %hese cards are used to eep computeried medical information
about the patient’s in order to provide better assistance to them in their subsequent
visits.#uring morning time 36966 F *-66 hours7 no Appointments are necessary for
)ree 3Eaat7 and $ubsidied categories. However private patients can get appointment
for the evening.
Free %aat& Patients
Cnder this category, one can obtain a special aat form from the hospital or
download by clicing 3Eaat )orm7 that needs to be filled out by the patient andsigned by the >hairman #istrict Eaat and Csher >ommittee 3%he <atients local area
chairman7. n presentation of aat form, the patient is registered in )ree >ategory
for treatment.
Susidi?ed Patients
Cnder this category, the patient reports at the reception area and the computeried
registration card is provided to him. %he patient is charged at $ubsidied rates for the<# as well as subsequent surgery if required.
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Pri3ate Patients %A;;4int-ents ReCuired&
<resently <rivate patients are seen in the evening only. 3&onday F )riday7. <atients
need to contact 36/*7 /-92956(/ =!t. 522 or can mae online appointment by clicing
3nline Appointments7. )ee charged from private patients is wholly used to provide
subsidy to poor'deserving patients being treated at Al($hifa.
"18 Brie9 Hist4ry
%he >orporate History of the Al shifa began in *89-, when its )ounder @ahandad han
established the Al shifa trust eye hospital. Lt Gen 3"7 4ahandad @han 3Late7 was born at
village &alhoo, #istrict Attoc in April *858.
Or<ani?ati4n Grand;arents
4ahandad @han He passed out from <aistan &ilitary Academy 3<&A7
@aul in *8/* and commissioned in the "egiment of Artillery. He went through
normal command, staff and instructional assignments during his military career. He
retired in *89- after ++ years of service. After retirement from the army, he was
appointed Governor of $indh <rovince in April *89-, a post which he served till 4an
*892. He also served as >hairman of the <aistan "ed >rescent $ociety for three
years. He founded and headed the Attoc =ducation %rust to spread literacy in his
native town. However it was his contribution to eye care that earned him widespread
recognition and respect. He won awards and more importantly the prayers of millions
of eye patients who were treated free of cost at Al($hifa %rust =ye Hospitals.
He established Al($hifa %rust in *89/ and first Al($hifa %rust =ye Hospital in
"awalpindi started functioning in April *88*. General 4ahandad @han devoted all his
energies towards this brainchild till the last day of his life. He used all his strategicsills for the development of Al($hifa %rust =ye Hospitals. Darious phases were
planned decades before their final implementation and now four state of the art eye
hospitals are operating in "awalpindi, $uur, @ohat and &uaffarabad. He fully
utilied his administrative sills learned during his military career to develop a world
class institution for the care of eye diseases in <aistan. %his chain of hospitals has by
now provided high quality eye care to over si! million people all over <aistan. &any
got bac their sight and were prevented from becoming blind due to the timely and
quality eye surgery at these hospitals.
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Lt Gen 3"7 4ahandad @han had started Al($hifa %rust in a humble way and made it
into a large organiation through donations small and big. He was the first ma?or
donor himself and donated all his savings at the time of retirement. %he retired
General would noc any door anywhere if he e!pected some assistance or donations
for his %rust. His relentless, selfless begging stories are very humbly described in
his boo 0eacon of Light.
urrent ;resident:
After the death of ?ahandad han Lt Gen 3"7 Hamid 4avaid was wor as a <rsident of
organiation.he was born at "awalpindi in *8-1, He started his career in the military
in *81/. He received his basic training in %he $chool of Armor Islamabad followed
by training in the C$ Army Armor $chool )t @no!. He is a graduate of %he
>ommand $taff >ollege and %he :ational #efense >ollege.
He served in the field Army in several command, staff and instructional appointments.
He also wored as military attach in the <aistan =mbassy ;ashington #> from
*891 to *886.
#uring his four years stint as >hairman Heavy Industries %a!ila 3HI%7 he successfully
completed the "# on Al @halid tan and delivered to the <aistan Army the first
batch of its indigenously manufactured world class &ain 0attle %an. Lt Gen 3"7
Hamid 4avaid also successfully conceived and produced %an Al Earar and several
other armored and security vehicles. At HI% he received his second Hilal(e(Imtia
from the Government of <aistan as recognition for efficient management of a
multibillion dollar defense industry.
He ?oined the )ederal Government as >hief of $taff to %he <resident of <aistan for five years from :ovember 566* to :ovember 5662.
He also headed the <aistan Arab "efinery 3<A">7 as >hairman of its 0oard in
5669.
A few days before the death of late Lt Gen 3"7 4ahandad @han, he personally
recommended the name of Lt Gen 3"7 Hamid 4avaid to the 0oard of %rustees of Al
$hifa as his successor. %he 0oard later unanimously appointed Lt Gen 3"7 Hamid
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4avaid as the <resident of the 0oard of %rustees of Al $hifa %rust, with effect from 62
)ebruary, 56**.
Lt Gen3"7 Hamid 4avaid is married, has two sons and one daughter.
*89- Idea is conceived
*89/ 5+rd &arch, Al($hifa %rust is established
56th 4une, )irst &eeting of the %rust, chaired by Gen. Eia(ul(Haq
*891 *+th Aug, >onstruction of =ye Hospital at "awalpindi starts
*88* 59th April, Inauguration of A$=H, "awalpindi by <resident Ghulam Ishaq @han
*885 Low(>ost =ye #rop <roduction Cnit starts woring
*88+ Low(>ost $pectacle <roduction Cnit starts woring
Low(Dision $ervices start at Al($hifa for the first time in <aistan
<aistan Institute of phthalmology starts training courses
*88- Al($hifa %rust declared as ;H >ollaborating >entre
*882 5/th $ept, <aistan Institute of phthalmology 0uilding inaugurated
by <resident Laghari
*889 4anuary, >onstruction of =ye Hospital at $uur starts
5666 +6th 4une, Inauguration of A$=H, $uur by >hief =!ecutive,
Gen. <ervai &usharraf
566+ 5+rd &arch, Ground breaing of Al($hifa @ohat
566/ 5+rd #ecember, Al($hifa %rust =ye Hospital @ohat starts functioning
5661 *9th &arch, <artnership Award by ;H
1"
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51th April, :ational Academy of <aramedics inaugurated by
<rime &inister $hauat Ai
+6th 4une, &oC of Juetta Hospital $igned with Govt of 0aluchistan
5662 55nd &ay, >ertified by <aistan >enter for <hilanthropy
*6th :ov, &oC of &uaffarabad Hospital $igned with Govt of A4@
2th #ec, phthalmological $ociety of <aistan Awards Gold &edal
5669 &arch, )oundation laying of <aistan Institute of phthalmology $uur
&arch, Al($hifa 4ournal of phthalmology approved by <aistan
&edical #ental >ouncil *2th April, Ground 0reaing of &uaffarabad
=ye Hospital by A4@ <rime &inister
*9th :ov, Al($hifa gets AG)C:# international award
5668 51th April, Al($hifa Light House inaugurated
56** &arch, %wo senior doctors of Al($hifa %rust =ye Hospital won awards
at Asia <acific Academy of phthalmology 3A<A7 >ongress held in
$ydney 3Australia7 from 56(5/ &arch 56** ?une, %eleophthalmology
<ro?ect which Al($hifa %rust launched in collaboration with Governments
of Italy and <aistan 3<I#$A <ro?ect7
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S/OT Analysis
"1"'1" Stren<ths
• Light House the latest low vision management concept
• Latest eye equipment with the help of the embassy of 4apan
• Light House the latest low vision management concept
• #octors training from C$A
•
$erving in unnerved areas
• )unding from C$A and C@
/eanesses
• Less profit
•Less hospital due to which unable to serve the whole patients
• Government is not much supporting
O;;4rtunities
• :ew innovations in surgeries
• :ew hospitals in ma?or cities
• Lab pic up points all over paistan
"1"'1> Threats
• $hortage of funding due to a number :Gs
• <olitical involvement
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PEST!STEP Analysis
"1""1" P4liti5al
<aistan is a country where political condition is not stable. ;henever the
government changes they change the policies and implement it on the companies.
"elationships are harder to built whenever new government comes inchagre.
E54n4-i5
=conomic slowdown such as the recent recession can have negative impact on
production and sales of the hospital companies. Also other economic factors energy
crises and increase in oil prices result in increased the prices of the products which
also affect the sales and other factor is the economic policies of =uropean Cnion
member countries mae it tougher for the industry participants to penetrate the Al
shafa international Hospital maret.
S45i4$5ultural
%he social and cultural restraints and obligations directly affect the buying pattern of
people, the brand loyalty, etc. also the companies now(a(days thrive to eep up with
corporate social responsibility to maintain their <ublic relegation status in this way
company perform a different ind of activities provide scholarships to the employees
children and mae colonies for that with a all ind of facilities availability ,free
medical checup, transport facility ,marriage grants for the daughter of employees
etc..
Te5hn4l4<i5al
%he technology eeps changing and varying from place to place. %echnology plays a
vital part in the hospital. %he hospital have to eep side by side with the changing
technology so as not to give a competitive edge to competitors by speeding up their
change of products ability. 0ut here the case of Al shifa, Cpdated machinery issue
which affects the production capacity of the company. In future they have planned to
purchase latest technology machinery.
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"1"# Business Plans
%he 0oard of #irector meeting held on $eptember 5*,56** plan for the undertaing
balancing, moderniation, rehabilitation and e!pansion of the Al shafa international
Hospital. %he scheme is focused at the production of Al shafa international Hospital products by using new modern plants to meet growing domestic and international
demands. In addition, the Al shafa international Hospital is to be upgraded at a total
cost of "s 11/ million, for which administrative and financial approval has recently
been accorded by the >entral #evelopment ;oring <arty 3>#;<7. Implementation
of the restructuring program, consisting of production facilities, strengthening of the
#esign >entre and procurement of technology, is predicted to be completed in three
years.
Al shafa international Hospital has already firmed up its program to manufacture. %he
comprehensive product range will include Homeostatic Anti(Infectives,Anti(0acterial,
Anti(Dirals,Anti(Amoebic ,Anti(
Clcerants,Anti(Hypertensives,Anti(Allergic ,An!iolytic ,Anti(#iabetics ,%richogenic
Agents,Anti( Inflammatory Agents ,>ough =!pectorant ,&ultivitamin ,Analgesic, in
line.
Al shafa international Hospital, a strategic industrial unit, is the largest Al shafa
international Hospital manufacturing organiation professionally managed, which is
spread over an area of +*,-29 sq ft. Its five wors namely tableting, capsulation,
intments, liquid and glyanicals division. <roduction facilities were established
during *8/- and have increase with ma?or investment was made in subsequent years
to modernie installed machinery. %hough rehabilitation of ma?or machines has been
done on a regular basis with the help of the >hinese, plant capability is no more
compatible.
It is planned to upgrade the plant and general purpose machinery, and material
handling equipment will be refurbished. $teel melting facilities will be overhauled
and upgraded by installing modern instrumentation, and by adding an induction
furnace and vacuum de(gasification stations to produce refined grade steels required
for manufacturing the turbines. %he Al shafa international Hospital has a well(
equipped Al shafa international Hospital product lines, with modern computer( based
hardware and software facilities. %echnology acquisition and assimilation has been
successfully done, through technology transfer agreements and under ?oint ventures
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with foreign companies. %his has not only enabled Al shafa international Hospital to
become a maret leader in the supply of medicines on a turney basis domestically, it
also placed <aistan on the e!port map. %o enlarge its scope of supply of Al shafa
international Hospital and technical services, the Al shafa international Hospital will
develop further its design and enlarge capabilities.
It is now planned to upgrade the #esign >entre, with focus on adoption and
adaptation of latest technology in the new areas of business. %he modern
manufacturing technology related to various industrial sectors has to be acquired from
foreign sources. %he proposed strengthening and capacity(building of the product
design office include additional state(of(the(art facilities for computer(aided design,
which will be integrated with computer(aided manufacturing 3>A&7.
>urrently, the >omple! employs more than *66 professionals, technicians and
worers. %he company having certification of international standards and
qualifications such as I$, American 0oiler 0oard, A$&= and %CD etc, is profitable
despite technological and financial constraints. )or the fiscal year ending 4une +6,
56*6, the company has achieved record sales of more than one billion rupees, having
earned gross profit of "s *92 million. $ales during the period 4uly 56*6(&arch 56**
amounted to "s *,/62 million, while orders in hand value "s 5,5*+ million, with
additional orders in the pipeline. %he domestic maret for sugar and cement having
been saturated for quite some time, the company needed diversification of its
production programmed. >oncerted efforts were made in this direction in the past but
plans did not materialie, primarily due to non( availability of requisite foreign
technology, lac of government support and inconsistent policies. %hus, the Al shafa
international Hospital competitive edge has eroded over a period of years. %he
comple! now plans to e!pand and diversify its products range to cover all type of Al
shafa international Hospital products and other industries and the infrastructure sector,
besides acquiring latest technology for its current product line.
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HAPTER #
#1" Or<ani?ati4nal stru5ture
Al shafa international Hospital Labs is a non(government organiation with
appro!imately 16B shares owned by its present >hairperson her sons. It has a
vertical structure .%he Al shafa international Hospital Labs has a 0oard of #irector
which mostly comprises of the non(government officials. It has their own >hair
person >hief =!ecutive for the life this influence can sometime effect the smooth
functioning of the organiation.
HIERPERSONHIEF
EE*TI+E
EE*ETI+E
D4-ain 49 Plant ,ana<er
20
DIRETOR
OPERATIONS
PRESIDENT
Ee5uti3e Dire5t4r
FO 4-;any
se5retary
Plant ,ana<er
DIRETOR
,ARKETING
Dire5t4r
Pr45ure-ent
Plant ,ana<er
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D4-ain 49 DO
D4-ain 49 ,ana<er /areh4use
#1"1" D4-ain 49 ,ana<er Finan5e ! IT
21
Distriuti4n,ana<er
,ana<erFinan5e ! IT
,ana<er/areh4use
D11O,ana<erPr4du5ti4n
DO
,ana<er 1A,ana<er 1,ana<er P1D
/areh4use
,ana<er
In 5har<e
RI
In 5har<e
P, St4re
In 5har<e R,
St4re
In 5har<e FP
St4re
,ana<er Finan5e !
I1T
Net.4rin<
O99i5er
A554unts
O99i5er
Sr1 A554unts
O99i5er
Asstt1
,ana<er
In3ent4ry
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$imilarly from &areting and from #irector &areting are further spelled in their
particular hierarchy.
#1# ,ain 499i5e
Head ffice Address*82(A, %he &all, "awalpindi, -16663<aistan7
Ph4ne K85(/*(//15*//(/2, //1199*Fa K85(/*(//9-*8/
E-ail:arshad.aliAl shafa international Hospital(labs.com
#1( Or<ani?ati4n Hierar5hy
#1> 4--ents 4n the 4r<ani?ati4nal stru5ture
As discussion about the hierarchical structure of Al shafa international Hospital, there
are some advantages of this structure and also disadvantages.
Ad3anta<es
=mployees are familiar with defined levels of leadership within the
organiationM authority and levels of responsibility are apparent.
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Hierarchical structures promote developing employees as specialists and get
good sills in the company and also may narrow their field of focus and
become e!perts in specific functions.
=mployees of >ompany are loyal to their departments and loo out for the
best interest of their area.
#ecision maing are easy due to centralie control that can be taen by the
upper level of management and board of director.
Disad3anta<es
>ommunication across different departments tends to be less effective some of
them are not seriously wor for the Al shafa international Hospital interest in
this type of structure.
"ivalry between departments may anger as each department maes decisions
that benefit its own interests rather than the organiations as a whole.
Increased bureaucracies often hold bac an organiation’s speed to change.
Increased time may be required to respond to clients.
$alaries for multiple layers of management increase an organiation’s costs.
%here is no promotion concept in this type of structure because in this
company only peoples are promotes those have relation with the upper
management or political leader .
#18 4-;etitati3e P4siti4nin< 49 the 4r<ani?ati4n in the industry
Al shafa international Hospital is a maret leader in Al shafa international Hospitals.
0ut competition e!ists everywhere. )ollowing are local and international competitors
of Al shafa international Hospital.
#1= Learnin< as an Internee 9r4- the ,ana<e-ent 54ntet
As per seeing the hierarchical structure I have defined before that this organiation
have advantage lie its promote goods sills in the worer and also disadvantage is
rivalry between the departments may create anger between the departments and they
can use it for their own interest. &anagement has been described as Nthe process of
planning, organiing, leading and controlling the efforts of organiation members and
of using all organiational resource to achieve stated organiational goals. In this type
of organiation A &anaging #irector will be appointed who has overall responsibility
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for running the company. %he managing director with help from other directors will
appoint senior managers to run the company. Any how as per learning have a good
e!perience of management of operation and other wors with the management team.
%o get the view and practical involve in the daily operation how the company is lin
with each other department, how goals are define, how responsibilities are assign to
related departments and how to get wor from the worer for delivering the customer
demand on time, by using of recourses in efficient way. I also got the e!perience of
the inter related department information proceedings that are communicate with each
other by sending a company memorandum in proper form according to related any
activity. In mareting department procedure I eenly observe each activity related to
team members or customer and how the all management wor together and what ind
of activities are assign to them and how they wor on that each thing are loud and
clear to everyone.
#1) Stru5ture 49 the De;art-ent!s y4u ha3e .4red in
Al shafa international Hospital is a well reputed organiation for the manufacturing of
the Al shafa international Hospital products in <aistan. )or increase its productivity,
profitability and administration wor effectively and efficiently Al shafa international
Hospital >ompany divided itself into different departments Juality >ontrol
#epartment
Juality Assurance #epartment
<roduct #evelopment
&aterials &anagement <lant
#istribution #ispatch
;or $hop 0oiler
>= $ecretariat
Admin H". &anagement
)inance Accounts
"egulatory Affairs
$ales &areting
#uties and "esponsibilities of each department are as belowM
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#17 Pr4du5ti4n De;art-ent
<roduction #epartment involve in the production of Al shafa international Hospital
products of company.
uality 4ntr4l De;art-ent
According to J.>., they perform all type of test that may be materials related or finish
products process related, to mae sure the production of Al shafa international
Hospital products are as per procedure. %he main function of J.> are
>hemical Analysis ' %esting
"&'<&' )< $pecs &onitoring
$tability monitoring
uality Assuran5e
%he main ob?ective of Juality Assurance department is to chec the quality of
production products as per maret demand. &ain )unction are
Dalidation
<rocess >ontrol
G&< >ompliance
#ocumentation
J&$
uality 54ntr4l De;art-ent
&alvern particle sie analyer
#issolution testing
H<L> testing
@arl )ischer titillation
)%L" spectrophotometer
Pr4du5ts De3el4;-ent
%his department loos after the products registration and their formulation for
national and international products. . &ain )unction are
%rial >onduction
$tability $tudy
"egulatory Affairs
,aterials ,ana<e-ent
Any type of &aterials that may be "aw ' <acing ' )inish products or $phere toolsare the ?urisdiction of this department. &ain function of &aterials &anagement
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$eparate #ispensing )acility
%emperature >ontrolled $torage area
>old >hain Handling
$egregated $paces )or )G ' "& ' <&
/areh4usin<
"aw material storage
)inished product storage
$torage for pacing material
$tainless steel cold room
#ata loggers3C$ )#A compliant7
Distriuti4n Dis;at5h
%his department is responsible for demand based supply of products to maret of
<aistan as well as =!port. rder processing, delivery >hallan and Invoice process as
done in this department.
/4rsh4; B4iler
"epair and maintenance are the main duty of this department. $imilarly stream are
produced from boiler to department are also the responsibility of this department.
Ad-in HR De;art-ent
>ontrol the Administration and loo after the human resource policy for the company
employees.
It administrates the whole departments and atmosphere of the company in fruit full
way and provides main power depending on requirement of different departments.
%hey have following sectionsM
Pers4nnel
%hey offer and hire fficer and $upervisory staff according to the need of Al shafa
international Hospital. %his section set 4ob description, and specification of officer
and supervisor.
Industrial Relati4n
%hey offer and hire worers according to the need of Al shafa international Hospital.
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Se5urity
$et the security of factory, colony, buildings and &achinery.
/el9are
#eals in the fields lie school, free medical of employees, Cniform of labor, Group
insurance, made mosques in colony.
Ad-inistrati4n and General Ser3i5es
%his section wor in following area lie made colony in specific area, essential
services demand 3$ervices that need every time7, >olony maintenance, allotted
houses, water and electricity, >anteen, club, &ess.
Finan5e de;art-ent
%he main ob?ective of finance department is to raise and allocate funds, and maintain
the accounts of factory. <ayment of e!penses and salary are the responsibility of this
department. %his department also arranges the funds to meet these e!penses. It deals
with cash inflow and outflow.
Re<ulat4ry A99airs
#ocumentation with government department is responsibility of this department.
Sales and -aretin< de;art-ent
It had been woring with sales and mareting departments which are divided as per
scope of their wor.
$ales and &areting department wor under the supervision of the #r. $ohail
&anoor >ommercial #irector.
%enders to get the order. %here are two methods to get order.
Advertisement.
>ustomers itself send tender inquiry.
Ad3ertise-ent
>ustomer advertise their tenders in newspaper and sales and mareting department of
Al shafa international Hospital see the tender and send their invitation, and then
processing is started.
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ust4-ers itsel9 send tender InCuiry
>ustomers now that Al shafa international Hospital is a Al shafa international
Hospital manufacturing company so they themselves send their tender inquiry to Al
shafa international Hospital to participate in their bidding
#1"' De;art-ental 4;erati4n
&areting department has some of its operations which are based on the proper
sequence and as per quality standards of wor. Its deals with the customer from
getting customer enquiry and end it on dispatch advice.
Its operation starts from the <ublic relation and business development in which for
public operation they distribute the broachers blow up documentary and participation
in e!hibition within and outside country, advertising trough different medias and for
business development maret research relationship development with client such type
of activities are perform by the mareting department. %he main procedure or you can
say that both of mareting department wor by following this procedure that is
according to the I$ 866*5669 certified standards.
HAPTER (1
(1" Stru5ture 49 de;art-ent
>ustomer =nquiry
#istribution #epartment
;arehouse
#elivery >hallan
#ispatch #epartment
Gate utward
$ales Invoice
ust4-er enCuiry
Cpon receipt the enquiry is recorded in a receipt register maintain in the department
receipt section and it is allotted proper enquiry no.
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In mareting and pro?ect management the receipt section send the enquiries to the
concerned department who then the mar the concerned officer or the senior most
officer of the department who then mar the concerned officer to process the enquiry.
%hen find out the feasibility of the customer enquiry if possible by sending it the
design department it is not only the product also the capability to mae the required
product as per customer term and condition than any decision taen by the product
manager and design department informed the customer accordingly.
Distriuti4n de;art-ent
After getting the customer enquiry as I e!plained earlier send it to the #istribution
department for the preparation of $ales rder.
/areh4use De;art-ent
%he sale orders are sending to the warehouse department for the dispatch of given
products to specified distributor. %hey prepare #elivery >hallan and send to #ispatch
#epartment.
Dis;at5h De;art-ent
%he dispatch department pacs the products for devilry to distributor and put the
cartons in vehicles.
Gate Out.ard Pass
:ow the vehicles are reaching to gate of outward going. Here a gate pass has been
generated of the specified order.
Sales In34i5e
;hen the consignment has been sent to distributor then the distribution department
prepares the $ales Invoice for payment and send to distributor.
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HAPTER >
>1" Fun5ti4n 49 the de;art-ent
$ales and mareting department are responsible to different ind of operations that’s
includes the promotion and business development activities and also get the customer
enquiries and nomination of pro?ect coordinator for concerned product contract
completion and actually they involve in contract management activities ma?orly .
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>1# @4!/4r! tass syste- 49 4r<ani?ati4n
$ales and mareting department have many responsibilities. )or that they mae a
proper procedure for that.
>1#1" T4 in3esti<ate the eistin< -aret 94r the sale 49 the ;r4du5t and ser3i5es
In this activity departments search out the marets where there is the need of products
3%ablets, >apsulation, intments, liquid and glynicals7 and services can be sale and
increase the company profits.
>1#1# T4 a5Cuire 54ntra5ts 94r the ;r4du5ts listed under their s54;e 49 .4r
>ompany has wide variety range of product can form for which includes the various
other types of Al shafa international Hospitals products.
>1#1( T4 sell ;r4du5ts and ser3i5es
)ind out the customer’s request for the operated distributors and also for the prospects
customer those are interested to starts their own companies and other pro?ects and sell
them different Al shafa international Hospitals products.
>1#1> I-;le-entin< and -4nit4rin< 49 the ;lan 49 the de-ands
%his department is responsible for implementation and monitoring the plan in all
stages of e!ecution of the production. %hey get the customer enquiry and after
finaliing the contract to assign it to concerned department and from onward all
activities are monitoring till completing of plan for demand and then dispatch process
and getting regular amount of money from the customer to deliver on date and time to
the customer.
>1#18 T4 ensure re5ei;ts and trans9er 49 reCuired in94r-ati4nIt is also responsible to get the required information and transfer of money and any
other information lie product e!piry, delivery time, are agreed with the customer.
>1( De5isi4n$-ain< en3ir4n-ent
=very organiation needs to mae decisions at one point or other as part of managerial
process. #ecisions are made in the best interest of the organiation. )or that matter,
decisions made by the organiation are to lighten the way forward. 0e it strategic,
business activities or H" matters, processes of maing decisions is comple!, involves
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professionals of different genre. ;hile small organiation involves all levels of
managers, comple! organiations largely depend on a team of professionals specially
trained to mae all sorts of decisions. 0ut remember, such a body alone cannot come
out with final decisions )or that Al shafa international Hospital has a proper decision
maing team in mareting department which monitor the all activities that are
perform with help of management team. %he decisions are move from top to bottom
and also decentralied.
Any customer enquiry receive by the mareting department send it by the top
management to the concerned department to mae offer of that if it is any problem in
the feasibility of pro?ect between the product manager and design department then it
is refer to the H# for the final decision. After that it will send this bill of material
and quantity document are send to the accounts department with attach documents
requirement of information to wor on that pro?ect. After completion the process of
cost finding add the price profit margin in it which decided with the help of top head
of the department and quote the final price to the customer. If customer accepts the
offer and term and condition of the companies then order is send to the order
processing department after all type of impotent commercial matter discussion with
the head of the department. rder processing department e!pert perform the operation
as per demand of specification of the customer that are provided by the &areting
department if any ind of defect or fault in the specification as per standard they
inform the concern department head which discuss it with the customer through the
mareting department and then after fi!ing the problems with the customer final
decision are send to the order processing department and they complete the plan
within the agreed delivery time period. $o all ma?or decisions are taen with help of
top management with involving the lower management team eeping in mind their
suggestion and recommendation.
>1> ,4ili?ati4n 49 res4ur5es
;hen mareting department get the contracts from the customer after that recruitment
of resources are perform by involving sales and mareting, finance department,
purchase department, planning and production and H" department as requirement.
$ales and &areting department of Al shafa international Hospital see tender and
apply after completion of the offer they send this plan detail to production department
checs that they complete the plan or not. After acceptance of offer >ustomer issue
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sales order in the name of Al shafa international Hospital sales order send in different
departments lie $tore, finance, <<>, <urchase, >ost section. %hen <roduction
department checs that ingredient for the plan products and demand of good is
available or not. As per demand of completion of the plant requirement Al shafa
international Hospital department provided main power lie silled employee and
worer that are helpful in order to complete the plan within agreed time frame.
)inance department calculate the budget of the plan and provide the finance recourse
to the purchase department with the help of getting by the mareting department from
the customer as per agreed condition. >osting department calculate per unit cost of
material used in plan. <urchase department purchase the material that use in plan. J.>
department chec the quality of material that use in plan. ;arehouse receives the
material that purchases the purchase department.
>18 Pr4du5ti4n!Ser3i5es ;r43isi4n y the De;art-ent
As per the mareting department is not directly involve in the production they provide
the services to the customer starting from the customer enquiries deal with the
customer provide and get the information that are need or requirement by the
department to continue the process of customer order production. As per company
behalf Al shafa international Hospital provide design and manufacturing services,
Juality tests, &achining as per matching the capabilities as main contractor,
consortium partner and as sub(contractor. Al shafa international Hospital has rich
e!perience of handling demands on turney basis within and outside the country.
&areting department get all ind of these products contract as per customer enquiry
process. After that they manage all ind of contract management activities and
monitor all operation on the behalf of the customer. All inds of complaints and quires
or any negotiation regarding the pro?ect related are handling by the sales and
mareting department. %o investigate the e!isting maret for the sale of the product
and services, investigate e!isting marets and to initiate and develop new products for
new marets, acquire contracts for the products listed under their scope of wor,
acquire contracts for the products listed under their scope of wor, sell Al shafa
international Hospital products prospective buyers and <rovision of erection,
commissioning these all done by sales and mareting department.
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HAPTER 81
81" riti5al analysis 49 the the4reti5al 54n5e;ts related t4 ;ra5ti5al
e;erien5es i1e1 relate the the4reti5al 54n5e;ts .ith y4ur ;ra5ti5al
e;erien5e durin< y4ur Internshi; .ith the De;art-ent
81"1" Analysis t44ls a;;li5ale!a;;lied in the de;art-ental ;r45edures
%here is as such no specific tool that are using by the mareting department. After
maing the final offer they send to the director of the department and they final the
offer by eeping profit margin but product quality and standard are not compromise at
any cost. %hey have proper set of format in document form which is according the
I$ 866* 5669 certified and use in the daily wor operation. %here are set standard in
the quality assurance department where material is checed as per requirement.
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81"1# Or<ani?ati4nal!De;art-ental analysis .ith re9eren5e t4 the industries listed
4n the st45 e5han<e! 4r industrial standards
All of the departments perform their wor as per set standard that is approved by the
I$ 866* 5669and <aistan best Al shafa international Hospital Goods company have
the authority to use the - A$&= stamps due to its standard and quality wor there is
as such no direct competitors which can compete with the Al shafa international
Hospital for the comparison I am here to include the ratio analysis of company from
period 5662 to 56*5. It will give somehow the comparison loo for the company.
81"1( Beha3i4r 49 the studied 4r<ani?ati4n in ;r43isi4n!;r4du5ti4n 49 3ari4us
ser3i5es!;r4du5ts t4 di99erent se5t4rs 49 s45ieties
Al shafa international Hospital Laboratories Limited is leading Al shafa international
Hospital goods manufacturing enterprise in <aistan I$ 866*5669 certified
manufactured according to A$&= code. %he manufacturing is baced by e!cellent
quality control and testing facilities to meet the product and customer quality
requirements. %hat’s why they are not only selling their products with in the country
and gets the order from all around the world. %hey have regular customer which can
never thought to get products from anyone else company mean they have the trust on
the Al shafa international Hospital made products.
81"1> Future ;r4s;e5ts 49 the 4r<ani?ati4n!Re54--endati4ns 94r 9uture learnin<
<roduction facilities were established during *816 and have become increase and
increase a lot of investment has been made in subsequent years to modernie installed
machinery. %hough rehabilitation of ma?or machines has been done on a regular basis
to increase plant production capability is more compatible.
It is planned to upgrade the plant and general purpose machinery, and material
handling equipment will be refurbished. :ew building has been constructed to
increase space for the production areas along with warehouse capacities and upgraded
by installing modern instrumentation, and by adding an induction furnace and vacuum
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de(gasification stations to produce refined grade Al shafa international Hospital
products as per the requirement of mareting demand. 0eside the coating capacity of
Al shafa international Hospital products are also increase and for this purpose new
coating machines has been imported from abroad and installed in new production
areas. %his cover +(- batches quantity in one batch coating machine. %his covers the
time factor.
%he Al shafa international Hospital has a well(equipped product testing quality
control, with modern computer(based hardware and software facilities. %echnology
acquisition and assimilation has been successfully done, through technology transfer
agreements and under ?oint ventures with foreign companies. %his has not only
enabled Al shafa international Hospital to become a maret leader in the supply of
products, but also placed <aistan on the e!port map. %o enlarge its scope of supply of
Al shafa international Hospital products, the Al shafa international Hospital
Laboratories Limited will develop further its design and production capabilities.
In future if anyone want to learn the company they get the all department information
instead of being focusing on one department of the organiation because all
department wor are interrelated with each other so to get the e!perience of all
department will help to better understand the company procedure and the way its
wor
HAPTER =
=1" Sh4rt$9alls!.eanesses 49 the De;art-ent
As per management conte!t there is issue of training and development of the staff
some of the employees don’t have the e!posure even how proper use of internet
facility and still paper base woring are using in the organiation
%here is no proper system of maintaining the records of their customer enquiry files
when there is a need to review the previous record of the customer enquiry it can be
problem for that and also waste of time to search the concern customer file record.
%here is another issue no product innovation they are ?ust maing those products
which are being developed from previous */ to 56 years.
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Lac of advertisement can be a problem decreasing their sales also because their
regular customers who mae order to the company for their pro?ects demand there is a
rare chance to get new customer.
%here is a chance that in coming / to 1 year company faces the problem of sill labor
deficiency because their e!perience staff or you can say nowledge worer are going
to retired and also issue for placing the right sill employee on the right place.
=1# riti5al analysis 49 the -ana<e-ent ;atterns 49 the 4r<ani?ati4n
.ith re9eren5e t4 .4r related 4;erati4ns0 .ea areas that need t4 e
i-;r43ed1
%he problem >ritical analysis of the management for the employees are ?ob security
they hire the employees when their demand for the pro?ects increases and after
completion of their pro?ects again fire by the company.
#esign e!pert engineer are woring in the mareting department for maing draft for
the customer enquiry.
)1 4n5lusi4ns
%his was very important and much beneficial for any individual studying anysub?ects. ;ith the help of internship, a student feels the practical application of his'her
nowledge. %he overall organiation is quite organied and applied standard
procedures.
I suggest that alshifa focus on their internal performance by first focusing on financial
statements for leading indicators and that intention consideration at providing their
employee high motivation and customer with competing services. %he following
conclusions have been identified during my internshipO
All wor carried out on standard procedures of I$ 866* 5669.
Good ;oring environment.
=ducated staff with professional approach.
:eed improvement on communication process throughout organiation
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71 Re54--endati4ns
%he H" department is not taing active role for the motivation of employs. %he
balance of payment is not aligning with the current inflation for that reason the
standard of lower level employs is not reasonable.
%he managers from different department should read the financial statements which
organiation e!ternal and'or internal accounting department prepares on every quarter
and yearly. %hese financial statements will assist as a comprehensive sign when
compared to past financial statements as well as with the main competitors of the
organiation. ;hich show where you are, how you are doing, and where they are
goingP nce you see that you have an opportunity to assess your value proposition
and your processes, you can wor to improve both.%hey should implement proper appraisal system in the organiation. %here is no
record maintained about the performance of the employee. %he said should also
increase the interest and employee will be informed that management is looing to
their performance. Good performance receives good response from management due
to which employee motivation and interest increase in the organiation.
%here is communication gap between the administration and production personnel,
which is very harmful for the business which should require improving by proper
communicating all related information throughout the organiation by adding
different personnel in the loop.
%he trend in ratio is much swayed due ma?or changes in assets and sales. )LL need to
maintain its position in this regard. %he graph clearly identifies the variation in the
ratio. )LL has High ratio healthy ratios in 56*6, there should be balance in
purchasing assets, and allocation of funds to various sector. <lanning area seems to
wea point of )LL and needs to be improve, there should be no one man show in
planning.
Human "esource is also main assets for any organiation, so Al shafa international
Hospital needs to motivate and use H" more efficiently. High fi!ed assets turnover
ratio may denote that )LL in 56*6 cannot afford to buy enough assets but in 56*5 it
has high assets than previous year. %here should be a balance to maintain fi!ed assets
along with non(fi!ed assets to maintain a sufficient level of non(fi!ed assets to help
out in clearing its routine business transactions. %he "A ratio also indicates that
company assets are not fully utilied, which is another point to improve.
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:et profit margin indicates the profit generated out of entire revenue. It is mostly used
to compare company’s result over time. )LL has high revenue as compare to 56*6 but
low net profit margin due increase in the e!penses. )LL should also wor on
controlling financial e!penses as there is large amount ris involve due inflation.
$imilarly increasing operating profit margin indicates the company is growing more
efficient but )LL has decrease operating profit margin in 56*5 as compared to 56*6
that’s also need to improve.
;oring capital ratio also decrease from previous year but still it is on positive side so
)LL currently is able to meet its short(term liabilities with its current assets.
)inancial $tatements for the Qear =nded 34une +6, 56*57 "etrieved from
http''www.Al shafa international Hospital(labs.com
&uhammad $hafiq, $trategic &anagement Lahore, Hand 0oo
)inancial $tatements for the Qear =nded 34une +6, 56*67 "etrieved from
http''www.Al shafa international Hospitallabs.com
%he Disual >ollateral section provides photographs of production and
manufacturing. Al shafa international Hospital labs, <aistan, @.<.@ &r.
$ohail Haider.
Re9eren5es
&uhammad $hafiq, $trategic &anagement Lahore, Hand 0oo
)inancial $tatements for the Qear =nded 34une +6, 56*+7 "etrieved from
http''www.Alshifaeye.com
Ale! &iller, Gregory G. #ess, 3*8817 $trategic &anagement 3"eference 0oo7,
&cGraw(Hill
3/
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)inancial $tatements for the Qear =nded 34une +6, 56*-7 "etrieved from
http''www.Alshifaeye.com
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