NEWS

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Shell: 'claims will fail'

Seeing treble, or can't have too much of a good thing? This unique patented display system fromNDI Display uses a striking 3-D vibrant effect. The 'Infinogram' is one of twelve new illuminateddisplay systems that offers promoters an effective attention-grabber at point of purchase.

Smash hit for EMI andDoc Martens

In cloverDairy Crest is offering consumers the chanceto win a £2,500 holiday for two anywhere inthe world. Fifteen packs of Clover willcontain a 'lucky' four-leaf clover hidden atthe bottom of the tub. The finder can claima week's holiday for two at a HiltonInternational Hotel of their choice. Thisinstant-win promotion on Clover, ReducedSalt Clover, and Diet Clover runs for twomonths, until the end of April and isdesigned to boost sales through increasedshelf impact.

Tefal's £1.5m frypromotionTefal has launched a promotion which,says the company's marketing manager,Ian Mackey, 'Retailers are queuing up totake part in'. During the whole oflastmonth Tefal paid consumers 15 per centof the retail value of any coolwall fryerpurchased in the form of a chequebankable at the store of purchase. Thepromotion, 'Cheque Mates', is part of a£1.5m promotional package for thecompany's fryers.

Instant win lotteryParcelforce has won a contract to delivernew instant tickets for The National Lottery.As from this spring, players will have thechance of winning in various instant games,with some 20,000 retailers, including manypost offices, selling instant tickets.

David Helliwell for Parcelforce, says:'This is a massive delivery operation andsecurity is obviously a major considerationfor lottery organisers, Camelot. We will behandling barcoded packets of instanttickets, which will be delivered by aguaranteed service. Camelot has a systemwhich means instant tickets are justworthless scraps of paper until they arevalidated by the retailers.'

Strength in unionThe European Promotional MarketingAlliance (EPMA), which combines jointrepresentation of the ISP and BPMA tolobby the EC on behalf of the UK salespromotion industry, has now beenjoined by the European Federation ofSales Promotion (EFSP). This boost tothe UK Alliance was announced after thequarterly meeting of the EFSP held inSeville.

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A statement from Shell UK regarding claimsby Don Marketing that the petroleum compa-ny used two forecourt promotionsCNintendo' and 'Now Showing') without itsconsent, 'will fail in court' says Shell.

Shell's statement has been prompted by apublicity campaign conducted by DonMarketing's managing director John Donovanand his father Alfred Donovan to highlight thecompany's grievances. Despite Shell makingthe agency an out-of-court settlement of£60,000 over the use-without-consent issue,Alfred Donovan has recently set up a 'ShellCorporate Conscience Pressure Group' tobring attenion to what he believes is Shell'smisconduct in relation to several promotionsthe company has run.

'There are serious flaws with the "MakeMoney" promotion,' says John Donovan, 'and

The indie compilation album 'Unlaced' pro-duced by EMI Records UK for Dr Martenshas reached No.9 in the pop charts in thefirst week of its release. The 20-track multi-artist album is on sale in multiple andindependent music retailers across thecountry.

for this reason we have referred the promo-tion to the ASA.' The promotion uses asealed-envelope mechanic which containscorrect and incorrect answers. 'The winnerscan easily be identified using a torch and inaddition the wrong type of glue has beenused on the envelopes which means that fore-court staff can easily unseal and reseal theenvelopes,' says Donovan. Don Marketingowns the joint rights to the promotions.

Shell says Don Marketing 'has adopted theunusual course of mounting a publicity cam-paign to ventilate allegations against Shell andits members of staff [... ] Shell is always anx-ious to resolve disputes amicably wheneverpossible but in this case sees no alternativebut to allow the litigation to take its course.'

In response, John Donovan says: 'We canprove everything we say.'

Conor Nolan, marketing developmentmanager of EMI's Strategic MarketingDivision, says, 'We're delighted with initialsales of "Unlaced". To enter the charts atNo.9 is an extremely good performance forany album.' (See also Brendan Connolly'sCampaigns, p.64.)

Incentive Today. April. 1995