Shatin Market – G/F
Counting people entering/leavingentrance
Counting people entering/leavingentrance
People Counter on G/F = 18 units
Shatin Market – 1/F
Counting people from/to R/F
Counting people to G/F
Counting people from G/F
Counting people leaving/entering 1/F
People Counter on 1/F = 13 units
Shatin Market – R/F
People CountingCentral System
1
Real Time Traffic Report
The Footfallcam solutions allow users to monitor the total number of visitors within the
venue in real time and receive an alert when the venue is overcrowded. With real time
visitor count that achieves 95% accuracy level, users will be able to identify visitors in each
defined zone to understand traffic count, and take the best measures to maximize the
business opportunities, give the best customer experiences for the end- users.
2
FootfallCam Shopper Traffic Management System
People counters are a critical tool to the success of shopping malls. FootfallCam have
experience in providing people counter to shopping malls of various sizes. By leveraging the
data offered by FootfallCam Analytic Manager, shopping mall operators can use traffic data
to benchmark their performance, determine the effectiveness of marketing campaigns, and
substantiate the value of retail spaces.
Usage: Shopper profiling module
Accuracy: 95% and above
Reports: Monthly, Weekly and Daily
Brochure:
https://www.footfallcam.com/Content/data/documents/Download-Page/Info-Pack/Shoppin
g-Malls-Brochure.pdf
3
Visitor Trend Analysis
People counters are placed at the mall entrances for door counting, shopping mall
management will be able to understand the visitor count to gain insights in how well the mall
is performing and understand the visitor trend over different days of the week and month.
4
Shopper Journey Profiling
Using path counting to visualise the traffic flow of visitors to determine which pathways are
often used to plan placements of advertisement displays and digital signages while traffic
heatmap provides in-depth view into how engaged shoppers are to determine the
effectiveness of those displays and signages.
EXPERIENCE CENTRE - AMWAY GANGSEO APMonthly Report xx / xx / xxxx - xx / xx / xxxx
Visitor Count
19,3573.63%
Turn In Rate
72%1.63%
Returning Rate
24.5%2.5%
Visit Duration
45 mins2.11%
AREA TARGETED
20
40
60
80
100
Visi
tor R
ate
(%)
AreaConsultation
RoomCustomerService
InformationSquare
Lounge MarketRetail
MeetingRoom
POS
New Customer Returning Customer
4,000
8,000
12,000
16,000
20,000
Visi
tor C
ount
AreaConsultationRoom
CustomerService
InformationSquare
Lounge MarketRetail
MeetingRoom
POS
Visit Duration
Area Visitor Rate (%) Visit Duration (mins)
Consultation Room 11,633
Customer Service 4,355
Visitor Count Returning Rate (%)
3.9%
2.2%
60.1
22.5
Information Square 4,8191.9%24.9
Lounge 15,4853.3%80
Market Retail 17,8661.2%92.3
Meeting Room 11,2652.9%58.2
POS 14,6332.9%75.6
20
12
5
45
52
47
8
Customer ServiceVisitor Rate: 22.5%Returning Rate: 3.5%
10.1
3.5
6.8
20.1
42.2
31.5
33.1
2.3%
3.1%
2.1%
3.1%
1.9%
2.97%
2.11%
1.9%
0.2%
0.9%
1.3%
2.6%
3.21%
1.75%
1.35%
2.2%
0.3%
2.4%
3.65%
3.22%
0.5%
10
20
30
40
50
Visi
t Dur
atio
n (m
ins)
Visitor Count
AMWAY LEAGUE CENTRE - BALANCED SCORECARD
Consultation Room Visitor Rate (%)
E15 - Artistry Consultation 6,991
E16 - Nutrilite Consultation 2,617
Visitor Count Returning Rate (%)
3.9%
2.2%
60.1
22.5
32.5
35.8
10.1
3.5
2.3%
3.1%
1.9%
0.2%
Consultation Room - 2 LocationsVisit Duration (%)
15 - 30 mins< 15 mins > 30 mins
22.3
5.6
45.2
58.6
Customer Service Visitor Rate (%)
G21 - Customer Service 4,355
Visitor Count Returning Rate (%)
2.2%22.5 56.83.53.1% 0.2%
Customer Service - 1 LocationVisit Duration (%)
15 - 30 mins< 15 mins > 30 mins
20.5122.69
Information Square Visitor Rate (%)
H22 - Information Square 4,819
Visitor Count Returning Rate (%)
1.9%24.9 22.56.82.1% 0.9%
Information Square - 1 LocationVisit Duration (%)
10 - 15 mins< 10 mins > 15 mins
11.665.9
Lounge Visitor Rate (%)
B11 - Library Hall 9,306
B12 - Cafeteria 3,484
Visitor Count Returning Rate (%)
3.9%
2.9%
60.1
22.5
32.5
35.8
6.8
20.1
2.3%
2.11%
0.9%
1.3%
Lounge - 2 LocationsVisit Duration (%)
15 - 30 mins< 15 mins > 30 mins
22.3
5.6
45.2
58.6
Market Retail Visitor Rate (%)
D14 - Market Retail 17,866
Visitor Count Returning Rate (%)
1.2%92.3 32.542.21.9% 2.6%
Market Retail - 1 LocationVisit Duration (%)
30 - 60 mins< 30 mins > 60 mins
21.945.6
Meeting Room Visitor Rate (%)
A1 - Library Room 1 2,588
A2 - Library Room 2 1,688
Visitor Count Returning Rate (%)
3.9%23 32.510.1
3.25
2.3% 1.9%
Meeting Room - 10 LocationsVisit Duration (%)
30 - 60 mins< 30 mins > 60 mins
22.345.2
POS Visitor Rate (%)
C13 - Payment Counter 1 2,194
C13 - Payment Counter 2 2,955
Visitor Count Returning Rate (%)
15
20.2
32.5
35
POS - 8 LocationsQueue Time (%)
5 - 10 mins< 5 mins > 10 mins
22.3
9.4
45.2
55.6
A3 - Library Room 3 2,273
A4 - Library Room 4 2,341
11.5
4.8
A5 - Auditorium Education 2,881
A6 - Vision Center 1 4,355
6.4
7.55
A7 - Vision Center 2 1,772
A8 - Conference Room 1 2,291
8.65
1.23
A9 - Conference Room 2 2,262
A10 - Amway Queen 2,5322.2%
20.1
22.5 35.8
5.4
2.1 5.658.6
C13 - Payment Counter 3 4,506
C13 - Payment Counter 4 3,746
30.8
25.6
19.5
35.8
18.2
5.6
62.3
58.6
C13 - Payment Counter 5 5,165
C13 - Payment Counter 6 2,304
35.3
15.75
32.6
22.9
26.4
24.8
41
52.3
C13 - Payment Counter 7 2,979
C13 - Payment Counter 8 2,304
20.36
15.75
52.3
24.5
12.1
9
35.6
66.5
4.23%
2.03%
3.15%
1.69%
2.33%
2.51%
1.67%
3.01%
2.3%
3.1%
2.1%
3.1%
1.9%
2.97%
2.11%
1.9%
10.1
3.5
6.8
20.1
42.2
31.5
33.1
1.9%
0.2%
0.9%
1.3%
2.6%
3.21%
1.75%
31.5 2.6%
0.2%
0.9%
1.3%
2.6%
3.21%
1.75%
2.6%
0.2%
3.21%
4.23%
2.03%
3.15%
1.69%
2.33%
2.51%
1.67%
3.01%
15
20.2
30.8
25.6
35.3
15.75
20.36
32.5
35
22.3
9.4
45.2
55.6
19.5
35.8
18.2
5.6
62.3
58.6
32.6
22.9
26.4
24.8
41
52.3
52.3
24.5
12.1
9
35.6
66.5
3.1%
2.1%
3.1%
1.9%
2.97%
2.11%
1.9%
1.3%
0.9%
HEATMAP ANALYSIS
WEEKLY TREND ANALYSIS
Marker Name Campaign Duration Sales Conversion (%)
New Year Sales 01/01/2018 - 07/01/2018 17,569
Dream High Program 01/02/2018 - 08/02/2018 14.633
Visitor Count Sales
$ 687,580
$ 320,800
3.9%
8.2%
58.2 %
50.1 %
2.9%
10.2%
New Skincare Product Launching 09/04/2018 - 15/04/2018 21,569 $ 532,665 1.9% 58.2 % 2.9%
Children’s Day Event 01/05/2018 - 06/05/2018 18,699 $ 962,546 6.3% 63.8 % 4.5%
Liberation Day 13/08/2018 - 19/08/2018 15,668 $ 450,690 5.2% 62.3 % 7.6%
Chuseok 10/09/2018 - 17/09/2018 17.560 $ 630,540 6.9% 61.3 % 10.9%
National Day Promotion Event 01/10/2018 - 07/10/2018 15,456 $ 346,870 3.9% 51.9 % 1.9%
Visitor Count
5,000
10,000
15,000
20,000
25,000
No.
of V
isito
r
Week
Sale
s C
onv.
(%)
20
40
60
80
100
No.of Visitor Sales Conv. Week 15New Skincare Product Launching
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
Visit Duration < 30 mins 30 - 60 mins > 60 mins
15
30
45
60
75
Visi
t Dur
atio
n
Week
Week 15New Skincare Product Launching
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
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