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Sharing Multimedia Content to Build
Your Brand
©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 2
Types of Multimedia Content
SHARE: • Tips & Coaching • News & Events • Promo8ons • Sales Presenta8ons • Customer Support • Personal Interests Any informa8on you find
yourself repea8ng as part of your sales process or talking about at networking events.
Simple forms of content: � Status messages & tweets � Comments & discussion threads � News & industry related links � Photos & videos
More advanced types of content: � Blog posts � Podcasts � eBooks & free reports � Webinars & teleseminars
©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 3
2 Ways to Share Multimedia
OPTION 1: � Share multimedia directly to social networking sites
via status updates, photo albums & video uploads.
OPTION 2: � Publish to your website first with a blog post, then
have it broadcast to social networking sites
©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 4
Join in the Conversation! � Use multimedia content and
conversation to build a community of people to connect to YOUR TARGET MARKETS.
� Success comes from engaging your audience across multiple social networking websites & creating content regularly.
� Use your KEY MESSAGES to promote your brand.
GOAL: Spark Conversation
Let’s review how we can use:
Status Updates Comments
Links Photos Video
Blog Posts And more…
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� “What are you doing” that your Target Audience(s) would be interested in?
� Share business tips or personal interests.
� Q&A – Ask your audience questions, or post answers to questions about your business.
� Ask for a referral: “Does anyone know a great plumber?”
� Share your personality & humor.
Status Updates
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� Participate in existing discussions in communities of your target audience.
� Don’t forget to comment back on what people have posted on your wall!
� A quick “LIKE” (Facebook) or a Retweet (Twitter) can indicate your approval as well.
Comments
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� Sharing links to great content from other sources is the fastest way to build up your brand.
� Make sure it is information that your Target Audience(s) would find interesting.
� TIP: don’t overshare! � Twitter is a great place to
share multiple links a day. Post selective links to Facebook and LinkedIn (1-2 a day max).
Links
What to Share: � Industry News
� Business Events
� Special Promo8ons
� Sales Presenta8ons
� Product Tips
� Ar8cles
� Other people’s blogs
� News stories
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Photos � Photos stand out among a
stream of updates! � Add a caption to tell a story. Share photos of:
� Networking Events � Before / After � Other work related images � Vacations � Personal Interests � Beautiful landscapes
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Videos � The easiest way is to post links
to other people’s videos. � Or use an inexpensive video
camera, smart phone or a webcam to record your own.
Share videos of:
� Testimonials
� Show your personality—travel, sports, local interest—to spark conversation
� Add a description to your video to tell a story and clarify your marketing message.
©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 10
Your Blog as a Central Hub
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Blog Posts Topics
Your business PR machine � Blog posts are content that you share
on a regular basis (like articles of interest or a newsletter).
� Discuss issues that are important to you and your business strategy.
� Blog posts are great for increasing Search Engine Optimization (SEO) and repeat site visitors.
©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 12
Blog Posts Topics
What to write about: � Company news
� Frequently Asked Questions
� Case studies or success stories
� Expand on conversations that you are having online & offline
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REPURPOSE the content you already have created for use
with social media
� Review your print marketing material, PowerPoint presentations or articles written and reuse as parts or in their entirety.
� Pull a stat or a quote from these sources to craft an educational status message, or repost an article as a blog post.
Repurposing Content
Repurpose: � Ar8cles
� Emails wriUen to answer ques8ons to clients
� PowerPoint Presenta8ons
� Brochures
� NewsleUers
� Photos and videos
� Audio recordings
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Share a variety of content � To begin, you can also look for
OTHER PEOPLE in your industry that are sharing this type of information.
� As you begin to feel comfortable online, you may wish to start creating your own content.
� Post links to share with your audience (as long as you are not sending them into someone else’s sales funnel!)
Other Types of Content
Share:
Podcasts
Webinars
eBooks
Free reports
Webinars
Teleseminars
©2014 Virtuallinda Media LLC • www.virtuallinda.com THE BRAND BUILDER TOOLBOX with Virtuallinda 15
Repurpose & Reuse in Many Ways � Look for ways in which you can
spend just a little more time and repurpose the content in many ways.
� This multiplies the effort you make to work smarter not harder.
� Link together the efforts, such as sending an email or following up on a conversation with a link to a blog post for more detail.
Knowing Your Options
Combine: • Status Updates • Comments • Links • Photos • Video • Blog Posts • And more
With • Conversa8ons • Emails • Other Marke8ng
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Building a successful brand requires more than just learning tactics.
You need a SPECIFIC ACTION PLAN to increase profits & ease your stress.
I offer an OUTSIDE PERSPECTIVE to simplify your TO-DO list & end your marketing overwhelm.
GET HELP TODAY.
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