Architects of the User Experience
SharePoint: The Right CMS for Your Website?
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What is Web Content Management?Managing the text, images, flash, PDFs, and other multimedia that makes up your website(s)
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What is a Web Content Management System?A software system that helps you manage the content that appears on your website(s)
Has a central repository for your website content
Publishes content to your website(s)
Allows companies to exert greater control over the branding and presentation of their web properties
Helps to establish a repeatable and tunable process for creating, testing, approving, and deploying content
Simplifies content re-use
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CMS VendorsThere are literally hundreds of CMS vendors -- Today, the spotlight is on Sitecore and SharePoint
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Web CMS-enabled Companies the Most SuccessfulWhy CMS Selection is So Important
In a survey of 157 companies that were defined as “Best in Class” (20% ROI on marketing spend, 11% revenue growth in the past year):
77% of these companies had CMS that did not require intervention from the IT department for updating
70% said that the optimization and distribution of online content is a high priority for 2009.
Source: 2009 Aberdeen Group Survey, “Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing”
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CMS Evaluation PrimerHow do you know which system to select for your website? Desired Features and Functionality
Technical Platform
Budget
Ability to Deliver the Design
Staff Competencies / Usability for Content Authors
Established Vendor
Using these dimensions, the full universe of CMS choices can be narrowed down
Making a final decision often requires prioritization
Working with a CMS selection partner who has experience developing in the tools is a big advantage – There are aspects of a system you don’t learn until you get under the hood
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CMS Evaluation Primer: Some Selection Factors
Reputable CMS Vendor
Highly Usable
Straightforward Development
Content re-use
Produces Standards-Compliant (X)HTML
Multi-lingual Capacity
Developer Community, Professional Services
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CMS Evaluation Primer: Commonly Requested CMS Features
Usability
Custom workflows
Content re-use
Mobile devices
Multimedia
Media Library
HTML editor
Link Checking / Spell Checking
Browser-based interface
Roles / Permissions
Integration with Applications
Development Standards
RSS feeds
XHTML
Multiple languages
Manage website user accounts
Single Sign-On
“Faceted Navigation”
Documentation
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Content
SharePoint Evaluation
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SharePoint Intro
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Source: http://trainsignaltraining.com
SharePoint Intro
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Source: http://www.kpmg.com/Global/Pages/default.aspx
Example of a Public Site Built in SharePoint
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SharePoint – HistoryThis is the first version of SharePoint designed for Web Content Management
Release History SharePoint Portal Server 2001 Office SharePoint Portal Server 2003 Office SharePoint Server 2007
Breakthrough Release The first version for Web Content Management
Traditionally, an inside-the-firewall server -- Primarily intranet and collaboration tool
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SharePoint’s Strengths Core Web Content
Management functionality
Document management focused repository
Optimized for “classic” web publishing scenarios
Excels at assembling documents and collaborative content into pages for publishing and distribution
Extensible, skin-able interface to support branding
Ideal scenarios include: Intranets, extranets, brochure-ware sites
Image Source: Sharepoint.net Magazine
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The MOSS Sweet Spot Sites that can be supported by
classic publishing approaches
Best Fits: Intranets
Extranets
Brochureware sites of low/moderate visual complexity and low turnover
Remember, MOSS is a platform…
With enough time and money, anything can be accomplished
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SharePoint – Implementation ChallengesOut of the Box:
/Pages/ urls. E.g. www.yoursite.com/Pages/home.aspx
Need to hide several items, need to disable some things
Customization difficult
Name.dll
No “taxonomy” metadata (3rd party solution(s) available)
Lots of pieces: Search, domain accounts, “Alternate Access Mappings”, “Shared Service Providers”
“Absurdly voluminous” amounts of Javascript and CSS code out of the box
Not trivial to deploy securely to the web
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Content
Sitecore Evaluation
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Content Reuse and sharing
In Context Editing
Workflow
Publishing
Branding control and support
Security
Multilanguage support
Multi-device support
Accessibility checking and compliance
MOSS WCM
SEO Tools
Email Campaign tools
Integrated Analytics
Multisite Management
Content Reuse and sharing
In Context Editing
Workflow
Publishing
Branding control and support
Security
Multilanguage support
Multi-device support
Accessibility checking and compliance
Sitecore WCM
Web MarketingFeatures
Core WCMFeatures
MOSS and Sitecore – How do they compare?
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Sitecore Web Content Management A Marketing Oriented Approach Designed for infinite page componentization
Master -> sublayout -> sublayout -> sublayout …
Web controls are dynamically loaded on the fly
Renders pages are clean, light and accessible
Optimized for search engine placement
Optimized for rapid and iterative site branding / evolution
Support for table-less (CSS driven) design
Support for rich content types and taxonomies through multilevel inheritance
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The Sitecore Sweet Spot is in Public Website Content Management
Best Fits: Public website content management
Integration with other systems
Multi-lingual, multi-device (e.g. Blackberry)
Organizations that demand a usable CMS
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Why? Reuse of content
Specify once, display anywhere Reduced data entry for content authors
Consistency Sitecore enforces formatting decisions
made by designers
Authors focus on content Developers define appearance Sitecore combines content with
presentation when visitors request a page
Sitecore’s Content Architecture
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Content and Templates
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Sitecore SharePoint Connector Connect intranet content to your public website
Manage intranet, extranet documents in SharePoint
Publish to the web using Sitecore – via the SharePoint connector
Similarly could be used for other intranet items: Calendar events
Announcements
Images
“List” data
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Sitecore SharePoint ConnectorMapping Lists and Media
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Conclusion Select the right Web CMS for your organization
Evaluate the relative strengths and weaknesses of SharePoint vs other .NET-based solutions
SharePoint is excellent for the intranet and extranet
SharePoint has some challenges for Web Content Management
There are Best of Breed tools available like Sitecore
Consider a SharePoint-Sitecore combo
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See also: Top 10 Mistakes when selecting a CMS
http://www.steptwo.com.au/papers/kmc_selectionmistakes
CMS Watch:
The SharePoint Report (proprietary)
Sitecore Webinar “Is SharePoint the right tool for your organization?”
CMS Wire:
http://www.cmswire.com/cms/cms-reviews/sharepoint-2007-review-six-pillars-of-moss-000922.php
Sitecore SharePoint connector
http://www.sitecore.net/Product/Features/Architecture/~/media/Products/Fact%20Sheets/Sharepoint%20pdf.ashx
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QuestionsPlease type your questions using the control panel on your screen
Kristin Hodgson Bill SappNavigationArts Sitecore703-584-8920 415-380-0600
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