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Everything you were afraid to ask about Digital Marketing...
For Discussion
1. Blogs
2. Twitter
3. Social Networks
4. YouTube
5. Mobile
6. Emerging Digital Trends
• 4,000,000 articles on Wikipedia• 100,000,000 videos on Youtube• 200,000,000 blogs worldwide• 24% of Irish consumers read blogs• 1,000,000 Bebo Irish users• 447,580 Facebook Irish users• One of the highest video games console
penetration rates in the world • 122% mobile penetration rate• 2.2 million Irish consumers using online
banking
Blogs
Blogs - Putting a Face on Your Company
Blogs - Tap into Communities 2007
4 ways to use Twitter
2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com
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3. Listening - Twitter Search - www.twist.flaptor.com
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4. Answer Desk - The Big Switch
Social Networks
Bebo - Tapping into Communities / Listening - Bring Back Wispa
Bebo - Consumer Interface
NEW EXAMPLE
Facebook - Applications - Whopper Sacrifice
Youtube.com
1. In video overlays
2. Brand Channels - http://www.youtube.com/watch?v=DLxq90xmYUs&feature=related
4. Deeper Insights
4. Deeper Insights
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4. Deeper Insights
Emerging Digital Trends
1. No more websites! Skittles.com
2. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality
Summary
Rules of Engagement
1. Participate, Participate, Participate
2. Take A Pragmatic Approach
3. Invest For The Long Term – Think About Content
4. Understand How Consumers Use Tools
5. Listen and Leverage Existing Communities
6. Relax
Thank you.• Piaras Kelly
• Edelman
• www.pkellypr.com/blog
• www.twitter.com/pkellypr
• MSN: smiaras
• Skype: smiaras
• 353 1 6789333
Colin Hetherington
Zoo Digital
www.zoodigital.ie
www.twitter.com/zoodigital
MSN: colhetherington
Skype: colhetherington
353 1 4727012
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