Session 10 Slide 10-1
Building Support, Forming Partnerships, and Involving the
Public
Session 10 Slide Deck
Session 10 Slide 10-2
Objectives
10.1 Understanding the Need for Hazards Risk Management
10.2 Defining Hazards Risk Management Goals10.3 Communicating Risk10.4 Identifying Hazards Risk Management
Stakeholders and Defining Roles10.5 Building Public-Private Partnerships10.6 Conducting Public Consultation:
Justification, Methods, Benefits, and Risks
Direct Costs
• Public infrastructure
• Homes and residences
• Business facilities
• Business inventories
• Insured losses
Session 10 3Slide 10-
Indirect Costs
• Lost wages and earnings
• Lost business opportunities
• Lost market share
• Lost population
• Lost savings
• Environmental losses
• Lost tax revenuesSession 10 4Slide 10-
Small Business Losses
• Physical damage vs. economic impacts
• Disaster Research Center Surveys:– Des Moines, IA in 1993– Northridge, CA in 1994
• Indirect costs not included in overall loss estimates
Session 10 5Slide 10-
Strategic Context
• Shift to risk management
• Australia
• New Zealand
• International Strategy for Risk Reduction (ISDR)
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International Strategy for Risk Reduction (ISDR)
• Mandate
• Activities:– Coordinate– Campaign– Advocate– Inform and connect
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ISDR Partners• Regional Organizations and Platforms• Countries and National Platforms• Parliamentarians• U.N. Organizations• International Financial Institutions• Civil Society Organizations• Academic and Research Institutions• Private Sector• Media• Thematic Platforms
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Domestic Shift to Risk Management
• Project Impact
• Pre0-Disaster Mitigation (PDM) Grant Program
• Tulsa Partners, Inc.
• Community-based
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Primary Goal
Reduce impacts on:
•Residents
•Built environment
•Economy
•Critical infrastructure
•Natural environment
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Supportive Objectives
• Increase public safety.
• Remove homes and businesses from at risk areas.
• Reduce deaths and injuries from known risks.
• Reduce economic losses.
• Reduce damage to homes.
• Reduce damage to businesses.
• Reduce damage to public infrastructure.
• Improve response.
• Improve evacuation procedures and practices.
• Reduce small business closings after a disaster.
• Reduce job loss.Session 10 12Slide 10-
Define Objectives
• Provide accurate information on risks
• Research potential risk management actions
• Understand community values
• Consult with all stakeholders
• Prioritize actions
• Build consensus and support
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Identify Community Hazard Issues
• Public consultation
• Review of past events
• Emergency management sources
• Non-traditional sources
• Case studies
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Identify Community Hazard Issues
Public Consultation:
•Community meetings
•Community hotline
•Interviews with community leaders
•Questionnaires soliciting broad public input
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Identify Community Hazard Issues
Review of past events:
•News media accounts
•Government After-Action Reports
•Academic and government studies
•Public survey research – opinion polls and focus groups
•Business community newsletters and reports
Session 10 16Slide 10-
Identify Community Hazard IssuesEmergency management sources:•Technical studies and reports on specific hazards•How-to guides on mitigation planning•Weather projections•Projections of future disaster events•Flood maps•Hazard mitigation techniques and technologies•Disaster preparedness plans and programs•Building codes and code enforcement•Fire prevention and education
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Identify Community Hazard Issues
Non-traditional sources:
•Global climate change
•Economic impacts
•Public’s risk perception
•Future community development
•Environmental quality
•Forest management
•Business trendsSession 10 18Slide 10-
Identify Community Hazard Issues
Case Studies:
•FEMA Mitigation Best Practices Portfolio
•Earthquake Engineering New Zealand
•Asian Disaster Preparedness Center
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Define Community Hazard Issues
Risk Perception
•Stress
•Misinformation and rumors
•Salem Witch Trial
Session 10 20Slide 10-
Define Community Hazard Issues
Risk Perceptions Factors:
•Sex (Gender)
•Worldviews:– Fatalism– Hierarchy– Individualism– Egalitarianism– Technological Enthusiasm
•EmotionSession 10 21Slide 10-
Define Community Hazard Issues• Identifying who and what is impacted:
– General public – Residences– Neighborhoods– Political and government organizations– Business community and the marketplace– Community groups and institutions– Universities and colleges– Public infrastructure– Environment
Session 10 22Slide 10-
Define Community Hazard IssuesExamining past impacts:•Deaths•Injuries•Property damage•Economic losses•Societal disruptions•Changes in quality of life•Political impacts•Legal issues
Session 10 23Slide 10-
Define Community Hazard Issues
Identifying potential future impacts:
•Will future impacts be greater?
•Will additional parties be impacted?
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“The Eleven “C’s” of Community Disaster Education”
• Community-focused
• Cost effective
• Concise
• Clear Messages
• Common Language
• Consistent Messages
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• Coalitions
• Compel Action
• Continuous Repetition and Reinforcement of Messages
• Children
• Conversation
Session 10 26
“The Eleven “C’s” of Community Disaster Education”
Slide 10-
Communicate and Consult
• Communication plan
• Two-way dialogue
• Understand decision-making
• Perceptions of risk
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Communicate and Consult (Cont.)• Communication Process:
– Issue identification
– Communication ways
– Strategies
– Type of information
– Materials
– Messages
– Uncertainty
– Access
– Enable and encourage
– Role of the mediaSession 10 28Slide 10-
Risk Management Stakeholders
• Government
• Business community
• Academia/hazards research community
• Community groups
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Risk Management Stakeholders
Government - Elected Officials
•Federal elected officials
•State Governors
•Local elected officials
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Risk Management StakeholdersGovernment - Agencies and Departments
•Federal– FEMA/DHS– Other Federal agencies
•State– State emergency management agencies– Other State government agencies
•Local– Local emergency management agencies– Other local government agencies
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Business Community
•Large employers
•Small business owners
•Chambers of Commerce
•Project Impact
•Business sectors
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Risk Management Stakeholders
Slide 10-
Risk Management Stakeholders
Academia/Hazards Research Community
•FEMA Higher Education Program
•University Research Programs
•Not-for-profit institutes
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Risk Management Stakeholders
Community Groups
•Local Emergency Planning Committees
•Local chapters of national and regional community organizations
•Faith-based and voluntary groups
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Public Private Partnerships
FEMA Regions
•Core attributes: – Being publically accessible– Dedicated– Resourced– Engaged– Sustainable
Session 10 35Slide 10-
Public Private Partnerships
Regional models
•Situational awareness– Dedicated liaison– Communication protocols– Business rep in EOC– Fully staffed business EOC
•Local MOUs
•Joint participation in training and exercises
•Identifying community resourcesSession 10 36Slide 10-
Public Consultation
• Identify needs
• Educate public
• Engage stakeholders
• Challenges:– Risk awareness– Knowledge of mitigation
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Public Consultation
• Engaging the Public:– Identify the public– Organize public participation activities– Develop a public education campaign
Session 10 38Slide 10-
Engaging the Public
Identify Risk Management Stakeholders;
•Government
•Business community
•Academia/hazards research community
•Community groups
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Engaging the Public
Organize Public Participation:
•Schedule public participation activities:– Regular community meetings
– Hotline
– Interviews
– Questionnaires
•Analyze, evaluate, and incorporate comments
•Document results
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Engaging the Public
Develop a public education campaign
•News media:– News conferences– Interviews– PSAs– Public access programming– Public affairs programming– Newsletters
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Engaging the Public
Social Media:
•YouTube
•Other social media outlets
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Engaging the PublicBrochures, fliers, and newsletters•Concise•Graphics•Contact information•Distribution:
– Utility bills
– Grocery and department stores
– Government buildings
– Libraries
– Tax notices and government communications
– Local newspapersSession 10 43Slide 10-
Engaging the Public
Outreach at community events like festivals, fairs, and bazaars
•Develop an event booth
•Recruit team members to staff the booth
•Team members can distribute information
•Talk with community members
Session 10 44Slide 10-
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