Serious Gaming - learning through games and play PhD, Cand.
Psych. Simon Egenfeldt-Nielsen CEO Serious Games Interactive 2.
December 2011 General Intro [email protected] +45 40 10 79
69
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My background MA Psychology PhD Games & learning Jumping
between industry & research Research projects Commercial video
games for learning Educational potential of video games: GC:
Palestine Research project: Serious Games on a Global Market place
PlayMancer Serious Games for Rehabilitation Developing Computer
games Global Conflicts-Series Playing History-Series +20 games for
clients
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Our background Who are we... Using games for more than
entertainment 18 employees located in Copenhagen Worked for Danida,
Amnesty, Lego, Nykredit, Novo Nordisk, Kaplan & UNICEF Won
several awards for our productions
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Childrens Technology Review (US) - Editors Choice Award 2008.
Danish Culture and Business Award (DK) Most Creative Product 2007.
PC ZONE (UK) Independent Game Award 2007. Nordic Game (Scandinavia)
Best Nordic Game 2007 & 2008 nominee. IndieCade (US) - Best
Indie Game Nominee 2008 & 2009. BETT Award (UK) Secondary
educational products 2010. Awards
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Our background HR Learning & informationMarketing
Recruiting Developing Training Retaining Learning ressources
Displays & installations Information services Up-selling
Cross-selling Virtual worlds Branding Serious Games Interactive
Education Global Conflicts Playing History
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Our organization CEO ($) Producer (Time) Game director
(Quality) Programming (All programming) Graphics/animation (All
graphics) Content (Story, script, dialogue) Board Commercial
director (Sales. & Marketing)
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Our team CEO Commercial director Key Account manager Producer
Game Director Writer Game designer Lead Programmer Programmer Web
& database programer Lead 3D animator 3D artist environment
& props 3D character artist Internal testers
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Our work: Interactive World Map (2009) Platform: Single player,
web-enabled, touch-screen Technology: 3D Unity game engine
Playtime: N/A Timeline: 3 months Budget: 35.000 EUR Application:
Touch-screen interactive world map that can display existing
content. Target group: Visitors to Amnesty interactive education
(teachers & students) Zoom function Categorization through
icons & themes) Choose platform (text, movies, images, games)
Web version with mouse-functionality Administration module Only
available on location
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Our work: Bring Your Ideas (2010) Platform: Multiplayer,
web-enabled, Technology: Php, html & MySql Playtime: N/A
Timeline: 3 months Budget: 45.000 EUR Application: Forum for
discussing the solution for different business cases. Target group:
Students for management students. Game reward system w. ranking
Advanced forum w. integrated rating Administration module Only
available on location
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Our work: Nykredit Game (2008) Spillet gav god faglig indsigt i
Nykredit og kernevrdier God og sjov mde at lre noget om Nykredit -
Intern brugertest Nykredit Platform: Multiplayer, web-based
Timeline: 2 months (+4 months) Technology: Web 2.0 & flash/html
Playtime: 45-60 minutes Budget: 60.000 EUR Game: Aim to reach
employees before job start when they are highly motivated. Presents
company as innovative & interesting while delivering facts
& information in a compelling context. Target group: New
(potential & existing employees)
www.detblaaforum.dkwww.detblaaforum.dk ( find forum post where you
input password (tnknyt) to get started [video]
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Our work: Global Conflicts: Sweat shops (2009) Platform:
Mac/PC, single player, browser, CD-Rom Technology: 3D Unity game
engine Playtime: 1 hour Timeline: 3 months Budget: 100.000 EUR
Game: The issues surrounding child labour in Bangladesh and other
countries. Target group: Older students + mature people Advantages
Strong, visual, immersive universe Feels & plays very close to
a real game Unique gameplay Disadvantages More expensive with 3D
Long development time Harder to test & change gameplay
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Our work: Bionicle Glatorian Arena (2009) Platform: Single
player, web-based Technology: 3D Unity game engine Playtime 2 hours
Timeline: 6 months (+2 months) Budget: >125.000 EUR Game: Play
one of the new Bioncle Glatorians for fight and glory. Classic
fight game that promotes the Lego characters. Target group: 8-10
years boys Advantages Good game feel that appeals to tough target
group. Engaging & unique gameplay Disadvantages Plug-in needs
to be installed Requires more band-width Try out game
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Our work: Playing History: The Plague (2009) Platform: Mac/PC,
single player, browser-based, CD-Rom Technology: 3D game engine
Unity Playtime: 3 hours Timeline: 6 months Budget: 150.000 EUR
Game: In the game you play a boy in 14 th century Florence during
the Black Death. You must try to save your mother from the disease
and get your family out of the city. Target group: Students &
kids (9-13 years old) Advantages Strong, visual, immersive universe
Feels & plays very close to a real game Unique gameplay
Disadvantages More expensive with 3D Long development time Harder
to test & change gameplay Release Winther 2009
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Design limitations.. Technology Unity 3D, Flash, web 2.0, html.
Platforms Pc, web, mobiles Different complexity level Single user
>>Multi user 2D graphics >>3D graphics Small universe
>> Large universe Linear >>Branching Low
fidelity>>High fidelity Low interactivity>>High
Interactivity 15 minutes >>50 hours playtime
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Our work process Plan Implement Concept Prototype Production
Testing 1 month2 months 1 month 0,5 month Important with fast
feedback Depend on iterations of concept & prototype Below
timeline influenced by budget & scope
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Contact info Company details Serious Games Interactive
Griffenfeldsgade 7A, 4. floor DK - 2200 Copenhagen N
www.seriousgames.dk My details: Simon Egenfeldt-Nielsen
[email protected] | +45 40 10 79 69 www.egenfeldt.eu Serious
Games Interactive