September 2- 4, 2015 www.kshop.orgCONTACTKINTEX T. +82-31-995-8072 E. [email protected]
e-Sang Networks T. +82-2-3397-0926 E. [email protected]
02 03
Event Outline
Title
Date
Venue
Item
Organizer
K Shop 2015
September 2-4, 2015
Hall 10, KINTEX 2
Shop Design, Shop Technology
KINTEX, e-Sang Networks
Omni-Channel Exhibition & Conferencefeaturing offline, online and mobile shops
Omni-ChannelOmni-Channel Retailing is the evolution of multi-channel retailing, concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. To use all channels simultaneously, retailers using an omni-channel approach will track customers across all channels, not just one or two
Celebrating its 3rd anniversary this year, K Shop 2015 is Korea’s only
event featuring the latest designs and technology for retail shops.
K Shop attendance includes retail industry professionals,
shop owners and entrepreneurs.
Introduce your excellent retail shop solutions to verified retail
industry buyers and gain opportunities to expand your business.
Everything you need for offline, online and mobile shops!
Korea’s only exhibition & conference specialized in retail store marketing, K Shop 2015!
Offline Store
Online Mall
Mobile Shop
TV Shopping
SNS Terminal
Kiosk
Internet
Electronic Tag
Catalog Shopping
04 05
Shop Design
Interior Shop interior, furniture, lighting, décor, landscaping
Store EquipmentShop fittings, display cases, showcases, mirrors, display stands, gondolas, carts
Visual Merchandising Mannequins, show window display, POP displays, signage, lighting boxes
MarketingAdvertising promotion, pop-up stores, food trucks, store music, scent marketing, retail marketing agencies
Shop Technology
i-RetailRetail solutions, payment, customer management, location-based services, electronic tags, digital coupons & stamps, e-shopping mall production, online & mobile advertising
Retail Devices POS, price and labeling machines, barcode scanners, paging systems, industrial terminals, standby systems and speakers
Digital DisplayDigital signage, electronic menu boards, electronic price displays, transparent LCD refrigerators
Security CCTV, loss-prevention, access-control systems
Korea’s only retail shop exhibition- Features all the hardware and software needed at retail shops- Presents a vision for shops of the future featuring concepts like omni-channel and O2O
Targeted Buyers- Retail companies that operate offline stores, online malls and mobile shops- Shop owners (small business owners and entrepreneurs)
New Paradigm- A new concept of show featuring everything you need
in your shop, as opposed to single item exhibitions- Online, mobile and offline integration strategy all in one place
Reliable Organizer- KINTEX is Korea’s largest exhibition center and government-funded organization- Co-organizer e-Sang Networks is Korea’s leading exhibition organizer
K Shop Features
Retail Industry ProfessionalsProfessionals in charge of shop displays, VM, IT, brand managing, marketing and purchasing at specialized retail channels including hypermarkets, department stores, convenience stores, franchises, fashion brands, shopping malls, online malls, social commerce and home shopping.
Shop ProfessionalsStore equipment/facility professionals, shop interior designers/planners, visual specialists, retail marketing agencies, retail real estate professionals and consultants
Shop OwnersShop owners, store managers, small business ownersand entrepreneurs
Omni-Channel ProfessionalsOmni-channel marketing specialists, channel integration
managers, professors, lecturers, researchers and authors
Buyers
06 07
49%
37%
8%4%2%
22% 52%
39%
9%
56%
17% 5%10%
67%
19%4%
33%
45%
17% 5%26%
29%
15%
13%
11% 6%
Exhibitors
Exhibitor SurveyReason for Participating in
K Shop 2014Satisfaction with
K Shop 2014Intention to participate in
K Shop 2015
Buyer Brands
K Shop 2014 Post Show Report
LG CNSA simple mobile payment system
“KakaoPay” created by combining
LG CNS’s simple payment solution
“MPay” and mobile messenger
“KakaoTalk”
Finding new customers
Advertising new tech and products
Renewing and strengthening corporate image
Understanding recent trends and collecting info
Comparatively demonstrating with competitors
Very satisfied
Satisfied
Average
Dissatisfied
Will participate
Will favorably review
Not decided
IBM“IBM Solution Box for Smart
Commerce” covering sales,
ordering and marketing
SK Telecom“WIZTURN Exhibition Solution”
that applies beacon technology
to exhibitions, enabling real-time
store marketing through location
recognition
Samsung Electro-Mechanics“Samsung ESL (Electronic Shelf Label)
system” which displays various information
including product name, barcode, and
date of manufacture, as well as the
price and unit price of the product
외 다수기업
SEMINARS & WORKSHOP
15,057SEMINARS & WORKSHOP
6SEMINARS & WORKSHOP
100SEMINARS & WORKSHOP
31SEMINARS & WORKSHOP
300
08 09
Job ClassificationRetailer
(mart, department store, franchise, etc.)
Shop owner
VM/shop display
Entrepreneurs
Interior design/construction
Retail device manufacturer
Retail solution service
Student/professor
Other
Mart
Department store
Convenience store
Shopping mall/online mall
Cafe/restaurant
Shop owned by individual
Fashion brand
Beauty brand
H&B
IT, SI
Other
26.47% 22.74%
10.36%
9.75%
8.52%
7.63%
5.04%
4.47%
3.86%
3.20%
2.82%
9.13%
13.19%
12.58%
10.98%
7.44%
6.38%
6.22%
4.57%
11.73%
Field
Buyers
15,057
Buyers Participating Countries Exhibitors Conference
Sessions Booths
Implementation of a virtual store, creation of a space with exhibitors’ products.Demonstrated 38 products by 19 companies among exhibitors in 2014 in the showroom and introduced the latest shop technology and interior displays
10 11
ShowRoom fashion & cosmetic cafe
Samsung Electro-MechanicsESL (Electronic Shelf Label)
Scent marketingStore Scent marketing
POS machine
Electronic menu board
Kiosk for store event
Transparent LCD refrigerator
Wireless smartphone charger
Table advertising media
MU SolversStore speaker
ADT SecurityAnti-theft tag
SoundGraphSNS Cast and electronic board
LG ElectronicsDigital media
OKPOSPOS machine
Axis CommunicationsCCTV and traffic analysis
ZOYI CorporationBig data analysis for shop visitors
Promotion Plans in Korea and Overseas31 sessions on shop design and shop technology over 3 days in 2014
Conference
Press release in major media channels including industry magazine, metropolitan and local newspapers (About 100 articles published in 2014)
Press Release
Sending e-newsletters twice a month to a group of 30,000 buyers (including visitors from previous shows and website registrants) on show updates and latest industry trends
e-Newsletter
Pre-conference for pre-show marketing
Presenting effective retail marketing strategies for interested professionals in K Shop buyer group
Pre-Conference
TargetRetail industry professionals
Shop owners, Small business owners
Omni-channel professionals
Entrepreneurs
Marte-Mart, Homeplus, Lottemart, Costco, Kim’s Club, Hanaro Mart, etc.
Department StoreHyundai, Lotte, Sinsegae, Galleria, AK, Grand, New Core, etc.
Convenience StoreCU, GS25, Buy the Way, MINISTOP, 7-Eleven, etc.
FranchiseCJ Foodville, SPC, Sun at Food, Starbucks, Caffe Bene, Coffee Bean, KFC, McDonald’s, Burger King, Lotteria, etc.
Fashion BrandCheil Industries, LG Fashion, Shinsegae International, Handsome, Daehyun, Aioli, MK Trend and Beaucre, etc
Shopping Mall Lotte Mall, TimeSquare, IFC Mall, D-CUBE, I Park Mall, Shinsegae Outlet, Lotte Outlet, etc.
Online Mall11th Street, G Market, Interpark, Lotte.com, SSG.com, Auction, Coupang, Ticket Monster, WeMakePrice, etc.
Home Shopping CJ O Shopping, GS Home Shopping, Hyundai Home Shopping, NS Home Shopping, Home & Shopping, etc.
Shop OwnerSmall Enterprise and Market Service,Gyeonggi Small and Medium Business Center, and Seoul Startup Center
NewspaperMajor online and offline newspapers including Chosun Ilbo, Maeil Business Newspaper, Korea Economic Daily, Yonhap News and Apparelnews
MagazineRetail Magazine, Business Korea, Deco Journal, POPSign, etc.
Direct Invitation Advertisement
Media Partners
Forming official media partnerships with 40 media channels (formed partnerships with 25 media channels including Apparelnews, Business Korea and etc.in 2014)
Websitehttps://www.kshop.org
Facebook https://facebook.com/kshopfair
Blog http://blog.naver.com/kshopfair
YouTube http://youtu.be/nOTMLaxscMk
Posting K Shop news and trends inretail industry, twice a week on facebook and once a week on blog
SNS
12 13
Category Subject Speaker
Shop Design
Process of Retail Store Development Chan Lee, Manager, CJ CGV
Effective Shop Fitting in Retail Marketing - Cases & Suggestions Yong-il Kim, Retail red Operator, LG Household & Health Care
Innovative Solutions from Europe to Change Shop Design and Decor Trends Filip Van Ceulebroeck, Easy Blox
Space Branding: Marketing Approach of Retail Designs Ji-won Baik, CEO, Urbantainer
The Importance of Retail Marketing VM Ji-yeon Kim, Manager, Puma
VM Trends from Popular Overseas Stores and EuroShop Mi-ra Kim, Director, Korea Visual Merchandising Research Society
Shop
Technology
Mobile Payment and Alternative Authentication Method Trend for Accredited Certificate Un-ho Jeong, Director at LG CNS
Kakao Pay’s Yesterday, Today and Tomorrow Yeong-jun Ryu, Manager, Kakao
Heart for Omni-Channel and O2O Service - Retail OMS Yong-ho Lee, Manager, IBM Korea
Evolution of Retail Marketing through LBS, loT & Cloud Convergence Seung-hyun Chu, Manager, SK Telecom
Successful Operating Strategy for Brand-Owned Shopping Malls Jang-kyu Kim, Director, Lotte.com
Innovating Omni-Channel Marketing - from Mobile, Location-Based, and Customized Advertising to Big Data Analysis
Hee-won Kim, CEO, WE&FACTORY
Utilizing Big Data in Retail Stores Jae-hong Kim, Director, ZOYI Corporation
Network Video - Differentiated Benefits for the Retail Market Kyu-beom Kim, Manager, AXIS Communications
Bitcoin and Payment (Using Bitcoins in retail) Jin-hee Lee, CEO, Yapian
Privacy Policy and Applications Online Hye-seon Kim, Deputy Director, Order Communications
Next Generation Digital Signage Using Smartphone, Cloud and SNS Service Dong-gwan Jeong, CEO, SoundGraph
※ Multiple companies other than the ones stated above gave presentations on omni-channel marketing, interior design and visual merchandising
Joint promotion with similar exhibitions in-cluding RetailEx in Thailand, C-star in China, Last Mile Fulfilment in Singapore, and many others.
Cooperation with retail-related associations including Japan Retailers Association, China Chain Store & Franchise Association and Thai Retailers Association.
Buyers attracted through international network of KOTRA (Korea Trade-Investment Promotion Agency: 124 offices in 84 countries)
Overseas
Sponsorship
14 15
Submit 1 copy of Application Form
through e-mail
Pay for booth (wire transfer to assigned bank account)
* No credit card payments
Application Deadline: August 11, 2015
* Registration may close early if booths are all sold out
Contact
■Shop Design Jeong-yeon Cha at e-Sang Networks Phone: +82-2-3397-0926 Email: [email protected]■Shop Technology Manager Elly Yoon at KINTEX Phone: +82-31-995-8072 Email: [email protected]
How to Apply
Booth Specification
※Booth design may change at the discretion of the organizer
(1booth: 3m×3m=9m2)
Space Only (2 booths or more) Shell Scheme
Exhibitors shall directly select and hire a booth vendor
(among KINTEX official contractors)
and construct the booth
One standard booth will be provided by the organizer
Floor carpet, wall, lighting, electricity (1kw, 1 outlet),
1 info desk, 1 chair and company name signboard
(Korean/English)
※ Booth Fee: USD 2,500 /1 booth (9m2) Booth Fee: USD 3,000 /1 booth (9m2)
Item Provided Booth Online Promotion On-site
PromotionPrinted
PromotionMedia
Promotion Conference
PlatinumUSD 20,000
(Limited to 2 companies)
4 Booths (Space only)
Website banner
Sponsor logo on indoor banner
(large)
Visitor Pass Lanyard Logo Newspaper /
Magazine Logo Exposure
Participation in 2 Conference
Sessions
App bannerSponsor logo
on lobby banner (medium)
Exhibition Ticket Logo
Newsletter bannerRegistration
desk sponsor logo
1 Page Directory
Advertisement
Sponsored Phrase in Press
ReleaseSNS Logo
GoldUSD 15,000
2 Booths (Space only)
Website banner Sponsor logo on
indoor banner (large)
1 Page Directory
Advertisement
Participation in 1 Conference
Session
App banner
Newsletter banner
Registration desk sponsor logo
SNS Logo
SilverUSD 10,000
1 Booth (Shell scheme)
Website banner
Sponsor logo on indoor banner
(large)
1 Page Directory
Advertisement
Participation in 1 Conference
Session App banner
SNS Logo
Application Guide
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