SEO & You: Improve Your Website Search Ranking

Monday, October 22nd 10:45 a.m. – 12:00 p.m.

Orlando N

Trainer:

Don Schindler, Managing Director, Print, Web & Multimedia,

University Communications, University of Notre Dame

Don Schindler

• 13 years in digital marketing

• donschindler.com• d

on.schindler@nd.edu• @donschindler

They do two things.When people need help, where do they go?

They search

Search Engine Stats – U.S.

66.7

15.9

12.2

5.3

16.3 Billion Searches

GoogleMicrosoftYahooOther

Or they go to their friends. Social

They are looking for help.

Be the Expert Resource they are searching for and socially

asking for through technology.

Search vs. Social

Being Found

SearchSocial

Let’s talk Search and Search Engine Optimization

seomoz.org

Ads & Smart SEO

Ads & Smart SEO

Ads & Smart SEO

Google Keyword Tool

Great Content

Add To It Constantly

Your website

• Should have:– Content Management System– Good design– CALL TO ACTION – Connect with

me!– Keyword Rich– Analytics– Search Engine Friendly– Mobile Friendly

Share Your Content Everywhere

My websi

te

Search Engine

Ads

Facebook

Linkedin

Twitter

Trusted Related Website

s

Ask for Inbound Links

The Internet Map

http://internet-map.net/#8-91.18370819091797-83.36027526855469

seomoz.org

They do two things.Now for your questions…

• 13 years in digital marketing

• donschindler.com• d

on.schindler@nd.edu• @donschindler