SEO Tricks and Tidbits:Using Google Products!
Focusing on Google+ and Google Webmaster Tools
By: Tori Dorseywww.GlassesandGlitter.com
@GlassesNGlitter
Google+ Matters
• Most people think Google+ is a Ghost Town, not true!
@GlassesNGlitter
@GlassesNGlitter
Google+ 2nd Largest Social Network
@GlassesNGlitter
Looking at the ‘Monsters’ Numbers
• Twitter – in 2009 Twitter was 3 years old and highest number of celeb followers was 1 mil.
• Google+ - 2 years old = Lady Gaga has 7.5 mil followers.
• Some people believe Google+ will outgrow Facebook by 2016
@GlassesNGlitter
Google+ For SEO
• Google Plus content is indexed quicker by Google. Index = included in search results.
• All public shared post can appear in Google search results for anyone.
• Google Authorship is tied to content authority. Picture on post = more clicks.
• Links from other websites to Google Plus content can PASS PAGE RANK TO THAT LINK!!!
Let me REPEAT myself
Google+ Profile Tips
@GlassesNGlitter
For maximum SEO benefits
@GlassesNGlitter
Complete your ‘Story’
• Links in the introduction of your ‘Story’ are “DoFollow” links.
• You can embed your “Dofollow” links with the anchor word of your choice. (Hint Hint, use keyword)
• You can have as many keywords or links as you like.
@GlassesNGlitter
Connect your Social Profiles
• Social Signals are increasing influence SEO and page ranks.
• Engagement – let your Google+ followers know where to find you elsewhere in the web.
• Adding your link under the “Contributor to” is the 2nd step to setting up Google Authorship.
@GlassesNGlitter
Piece of Cake
Google+ sharing tips
@GlassesNGlitter
For maximum SEO benefits
@GlassesNGlitter
Right Way to Share Link for SEO WRONG RIGHT
Note: You can still share with the link in the body, for instance on photo post, but make sure you link it once in the correct ‘link’ category.
@GlassesNGlitter
Always “Post to Public”Google’s own Mark Traphagen says the #1 Google Plus for SEO tip is to ‘Post to Public’
Why?
1. seen or found by anyone in Google+.
2. indexed by Google Search to be found by the general public.
Posts only sent to Your Circles or Extended circles will not be indexed by Google.
GOOGLE+ IS GOOGLE
@GlassesNGlitter
Title Your Post
Title Tags will help you rank in Google Search. I’m currently page 3, number 3 for Google+ for SEO, which is not bad for someone who’s first SEO post was 3 weeks ago!!
@GlassesNGlitter
Give and Ye Will Receive!!
• Google+ actually REWARDS you for liking or sharing other posts. The whole point of “engagement” is hammered home here.
Google Webmaster Tools
@GlassesNGlitter
@GlassesNGlitter
Understanding GWT
• Google Webmaster Tools is a free service that provides a wealth of information directly from Google.
• Can help identify/fix errors, keywords, index status, and inbound links.
@GlassesNGlitter
Ways I Use GWT
• Fetch as Google• Sends Googlebot to your site. • Submit to index feature, directly tells google to index page.
@GlassesNGlitter
Ways I Use GWT
• Sitemap Index• Using Sitemap created by Yoast, I add it here to GWT to tell Google
how to read my site.
@GlassesNGlitter
Ways I Use GWT
• Spam Notification
• Preferred Domain Setup
• If your site gets spammed and is shut down by Google, they will email you and let you know.
• You tell Google how to show your site.• http://www.glassesandglitter.com vs http://glassesandglitter.com
@GlassesNGlitter
Setting up GWT• Sign up for GWT using the
email tied to your Google Analytics
• Add a site to get started www.yourblog.com
• Verification – click Google Analytics
• REPEAT for yourblog.com
Setting up GWT• Sitelist should include both domains• Set domain preference
@GlassesNGlitter
@GlassesNGlitter
Setting up GWT• Add sitemap. Use the one
optimized by Yoast.
Google Tidbits: Authorship
@GlassesNGlitter
@GlassesNGlitter
What is Google Authorship
• Basically a rich snippet. Stands out more in searches. Google “authors” get more clicks
@GlassesNGlitter
Use Google+ to Setup Authorship
• Verify Email in Google+
• Link from Google+ to your blog
@GlassesNGlitter
Use Google+ to Setup Authorship
• Link your content to Google+Using “?rel=author” at the end of your Google+ profile link
@GlassesNGlitter
THE END
@GlassesNGlitter
Q & A• Tori Dorsey http://glassesandglitter.com
• Simona Marie Young http://goodlooknout.com
Top Related