The Spreadsheet – The Ultimate SEO ToolSMX Israel – January 15, 2011

Presentation + Spreadsheets =

Anxiety? Fear? Stress?

Or…

Uncontrollable crying?

Hopefully I’ll be able to change some of those faces into…

Victory!

Excel – the Greatest SEO Tool Out There

• Incredibly powerful program

• Most people just don’t know how to use it properly

• Great guides produced by the community for the community

• Distilled’s Guide - Microsoft Excel for SEOmmseo.co/excelseo

Boring Keyword Research

Sprucing Up KW Research – Tables and Data Bars

Awesome Keyword Research

Converting to Tables and Adding Data Bars makes it much easier to analyze KW Research docs – helps get ACTIONABLE RESULTS

Check out Annie Cushing’s Post - mmseo.co/companalysis

• Major props to creator Niels Bosma – download this TODAY!!!

• mmseo.co/seo4excel (extra big link b/c I really want you to download this now if you haven’t already)

• Some great features include:

• Site Analysis

• Scraping

• Quickly pulling on-page elements

• Analytics

• Backlink analysis and much more!

• Full explanation of built in features - mmseo.co/funcseo4excel

SEO Tools For Excel

Sorting Link Building Prospects w/ SEO Tools for Excel

1. Import Google search results to Excel(Use the Mozbar or SEOquake - mmseo.co/serpexprt)

2. With SEO Tools for Excel quickly..

3. Check for unique IP’s / C Classes

4. Check PageRank (if it’s important to you)

5. Check Domain Age

6. Check social sharing metrics

7. Check meta robots – is the prospect no-following links

8. Do they already link/mention your site?(tip - you can also use the tool to check previously built links and anchor text changes)

• Sample spreadsheet –mmseo.co/miadol Top 10 results for query Miami Dolphins Football blogs

• Highly collaborative

• ImportXML –scrape elements off of a page with Xpath

• Truly generous SEO’s + detailed guides and explanations = AWESOME

• Distilled - The ImportXML Guide for Google Docs - mmseo.co/importxmlguide

• Free instructional video by Tom Critchlow -mmseo.co/appsumoimpxml

• Caveat –these free tools may break or stop working at some point – until then, they ROCK!

Google Docs Spreadsheets

• Guest Post Opportunities Tool – shared by James Agate of Skyrocket SEO on a guest post on SEOGadget - mmseo.co/ggdcguestpost

Google Docs and Import XML Pre-made tools are already out there!

• Tool to discover competitors in the SERPs – built by Tom Anthony of Distilled - mmseo.co/ggdoccompanalysis

• Great tool from SEOGadget for contentcreation ideas -mmseo.co/ggdchotcontentstrat

A Few More Google Docs Tools

• Online project management spreadsheetswww.smartsheet.com

• Paid version – integration with Mechanical Turk

• Seamless integration with Mechanical Turk for quick and easy management of these job orders

• Easily automate multiple SEO tasks, such as site prospecting and data collection

Smartsheets

• Will Critchlow - Whiteboard Friday video on SEOmoz Duplicating Google’s Panda questionnaire with Mechanical Turk – http://mmseo.co/ggdcpandasurv

• Set up templates to replicate test – adapt to fit the goals of the survey

• Tip – add in general questions to make sure workers are paying attention

Smartsheet Panda Site Review

Smartsheets Panda Audit

After running the survey in Smartsheet:

• Export the data into Excel

• Clean up the information (if you didn’t provide preselected drop downs in Mechanical Turk)

• Use Pivot Tables and Pivot Charts to quantify the results and analyze the data

Main Takeaways

• Learn and use Excel functions that make SEOs’ lives easier and more productive

• Download SEO Tools for Excel and start using it TODAY!

• Check out some of the awesome tools built by the community in Google Docs

• Use Smartsheets to automate tasks in Mechanical Turk and keep the whole process organized and streamlined

Thanks for Listening

So what’s the answer? Presentation +

Spreadsheets =

About Me

• Mark Ginsberg - Search Marketing Manager• Matan Media – www.matanmedia.com• Follow Me - @markginsberg • Email - mark.ginsberg@matanmedia.com

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• Full list of spreadsheet tools mentioned here and other resources being built and shared by the community – mmseo.co/spreadsheetawesomeness