SEO Basics for Business

Keywords … GOALS FOR THIS TRAINING

1. Review Keywords

2. Critical SEO Elements on website pages / Blog Posts

3. Google Results from a Search

4. SEO Checklist

5. LIVE Review on a Website *Volunteer*

6. Add SEO to a Page and a Blog Post

7. Q & A

Why Listen to me?

• In Business since 2008

• Have always received 50% and more of my business from people finding me online.

• My clients also see similar results.

• Simple methods, easy to follow

• Common Sense SEO

What is Search Engine Optimization

From SearchEngineLand, their definition is listed as:

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on

search engines.

Keywords … Quick Review

Review the bonus training video.

Words that help people find you online in a Search

Words people use to Find you VS Words you would use

Set 10 – 15 Keywords and Phrases for your business

https://adwords.google.com/KeywordPlanner

Critical SEO Elements on website pages

Title

01Description

02Keywords

03Images

04Content

05

Critical SEO Elements on a Blog Post

Title

01Description

02Keywords

03Images

04Content

05Category

06Tags

07

Google Search Results

What matches in a Search Engine Result to your Website or Blog Post?

Search: SEO Basics for Business Training

TITLE

DESC

Google Search

SEO Basics for Social Sharing

TITLEDESC

SEO Basics for Social Sharing

TITLESetup up via @username

Sassy Social Share Plugin is my favourite!

Key to making SEO work?

Make your SEO fit what People are Searching for Online

Let’s see how it looks on someone’s website…

Meet our Volunteer/Guinea Pig!!

Sophie DuvieusartEmoCoach.ca

SEO Checklist * you will get a copy.

Let’s Optimize a Website Page and a Blog Post!

RECAP

1. Review Keywords – view the Pre-class video

2. Critical SEO Elements on website pages / Blog Posts

3. Understand Google Results from a Search

4. Have the SEO Checklist

5. LIVE review on a Website *Volunteer*

6. Know what to add for SEO to a Page / Blog Post

Please post your Questions in the Chat

Watch your Inbox for a link to the recording and checklist to download.