Collins and Porras examined the
success of venerable companies such as
John & Johnson, 3M and Procter &
Gamble, they discovered a sense of
purpose at each of the companies, a
“set of fundamental reasons for a
company’s existence beyond just making
money” a good purpose should serve to
guide and inspire the organization for
years, perhaps a century or more.
http://765waystowin.blogspot.in/2014/05/six-weapons-of-influence-3-and-4-of-
6.html
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