Download - Selling Content in a Changing Economy, Jean-luc Vernhet & Jean Louis Rolle

“Selling Content in a Changing Economy”

Jean-Luc VERNHET – Ina

Jean-Louis ROLLÉ – SONUMA

Get in contact: [email protected] – [email protected]

#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).

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General Public

Education & Culture

Professionals

• Communities

• Social Media

• Individuals

• Academics

• Schools …

• Museums …

• Producers

• Publishers

• Broadcasters

ONE Million hours digitized …. So, what ….? A global strategy : Giving new value to our holdings


Editorial,

Response to news

and trends

CONTENT

SERVICES

MEANING

& CONTEXT

http://www.ina.fr/fresques/jalons/Html/PrincipaleAccueil.php

The content market: an international game


For the production companies,

constraints are strong :

« Less time, less budget …

for the same result, quicker »

Content is everywhere.

Service makes the difference

- To minimize research time (savings).

- To minimize the number of sources (relevance).

- To minimize the legal risks / issues (security).

- To minimize the ‘unproductive burden’

A “ONE-STOP SHOP”

A Free service for all professionals

A wide & comprehensive offer

A process easy to understand

A Professional “Webtool”

- Research (4 modes)

- Screening (complete programmes)

- Clip editing (TC In / TC Out)

- Personal Folders + shopping Bin

- FTP download (TCI)

- FTP delivery (broadcast quality)

- 24/7 – in French and in ENGLISH


Online Services : an absolute must

2000 : Project Launch

Juin 2003 : Beta-tests with selected ‘power users’

Avril 2004 : The operational version is launched at the MIP

Dec. 2004 : 1 016 registered users

Dec. 2006 : 4 000 registered users

June 2010 : > 10 000 users have been accredited (34% international)

June 2011 : New version is on line – ‘the same but …. better’

August 2013: More than 16 000 registered users … and still increasing

Inamediapro 10 years of digital experience


Inamediapro

The world’s largest digital library on line 650 000 hours of TV content

350 000 hours of Radio

24/7 – Worldwide

More than 50 000 screenings per month

> 65 000 clips requests in 2012

an average of 53 shopping bins per day

More than 16 000 registered pro users

31 % of international users

A powerful tool for promoting third-

parties content and enlarging our offer.


1- Inamediapro GB.MPG

Inamediapro : a “Webtool” to make money

- A FREE tool for licensing content – no automatic registration

- A responsive hotline (Hardware / Usage / Content)

- A set of contextual help (videos) for the key functionalities

- A dedicated and service oriented TEAM behind the machine

TRY IT : Register on line at www.inamediapro.com


Collaboration across Frontiers…


“CUBA and France work together to protect World heritage” (Cuban News Agency- June 22, 2012)

- 1493 weekly broadcasts, produced on 35 mm film - Shown between June 1960 and July 1990 - Unesco “Memory of the world Heritage” (2009)

A 800 K€ project, An international call for tender

A typical Setup

On the Cuban Side (ICAIC): - Restoration of each film - Documentation of each film (Spanish)

On the French Side (Ina) : - Supply of the adequate equipment - Translation (French / English) - Lossless digitization, secure storage

On Both sides : Giving a New Value through a

worldwide distribution

D:/Video/Cuba.mp4

A platform

for selected partners

Ina Holdings Third Parties (sold by Ina)

Totem

Exalead

And in a near future…three economic models

On demand: Rights

managed

Automatic online sales

Non managed / Public domain


…. What’s that ?

A Belgian based company, created in 2009 by :

RTBF : the Belgian French speaking broadcaster (since 1935)

The Belgian French speaking regional government (Wallonia)

Object : preserve, digitize, promote and commercialize

audiovisual archives from RTBF + other sources:

RTBF : more than 140.000 hours of TV + Radio archives Other sources to come : Local broadcasters with around 50.000 hours of TV archives And various partnerships with content owners


SONUMA, what are we talking about ?


Digitized to-day Next 4 years

RTBF Audio 53.000 h 40.000 h

Video / Film 40.000 h 8.000 h

Others sources Video 50.000 h

Total

Next 4 years

Audio 90.000 h

Video / Film 100.000 h

WHAT ABOUT COMMERCIAL ?


2009 – 2013 … low level of digitized archives available

400 registered pro users

60 % of international users

www.sonuma.be general public

www.sonumapro.be professionals

MIPTV – MIPCOM

From 2013 … increasing level of digitized archives

The same, plus … www.sonuma.be + webshop (2014) + Facebook + Twitter

Available on Inamediapro

http://www.sonuma.be/

http://www.sonumapro.be/

http://www.sonuma.be/

SONUMA on Inamediapro, why ?


To Enlarge our Offer

From 400 to 16 000 Registered

Pro Users

To be in a “One Stop Shop”

RTBF Content is International

So is our Market !

The Most efficient way to reach

Pro Users

To benefit of a true pro Webtool Best practices on

international standards

To increase turnover and margin! A win/win business model

for both parties

With a full control

on our sales activities

Sales are totally managed

by Sonuma operators

Content : a real market and a real income

Professional & commercial Uses | 10 october 2013

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Footage - France + International


“Selling Content in a Changing Economy” Jean-Luc VERNHET – Ina

Jean-Louis ROLLÉ – SONUMA

Get in contact: [email protected] – [email protected]

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Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).


www.inamediapro.com www.sonumapro.com

