The MANNA Bake Sale for Better Health

The Seller’s Packet

Event Sponsor:Event Sponsor:

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Pg 3 About MANNA

Pg 4 About Pie in the Sky: The MANNA Bake Sale for Better Health

Pg 7 Sellers, Groups and Teams

Pg 8 Seller Rewards Program

Pg 9 How the Sale Works

Pg 12 Message MANNA’s Mission to your Buyers

Pg 13 Sales Tips for the Workplace

Pg 14 Reach Out Electronically

Pg 15 Seller’s Secrets: Tips for Sellers

Pg 17 Important Dates

Pg 18 Contact Information

WhatWhat’’s Inside:s Inside:

MANNA (Metropolitan Area Neighborhood Nutrition Alliance)The Steven Korman Nutrition Center

2323 Ranstead Street, Philadelphia, PA 19103T: 215.496.2662 | F: 215.496.1349

www.mannapa.org

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About MANNA:About MANNA:

� Mission: MANNA prepares and delivers delicious nourishing meals and counsel, empowering individuals to battle illness and improve their quality of life.

� Nutrition: A solid nutritional base allows people living with a life-threatening illness like cancer or HIV/AIDS to maintain weight, better tolerate and absorb medications, and build a healthier, more independent lifestyle.

� Service: Now in its twentieth year of service, MANNA offers home-delivered, medically appropriate meals to help boost the body's ability to fight serious illnesses, provides education and counseling to help clients make intelligent nutrition choices, and offers compassionate human contact that link consumers in need with caring community volunteers from all walks of life. Together, these free services help people with a life-threatening illness maintain their independence and live longer, healthier lives.

� Clients: MANNA serves 9 counties in PA and NJ by providing 21 meals a week to each client, helping nearly 1,000 people with HIV/AIDS, cancer, chronic kidney disease and other illnesses.

� How we do it: MANNA’s small professionalstaff and 1,500 dedicated volunteers are able to provide more than 800,000 free, nutritional meals a year. Donors, foundations and corporations help to fund the production ofmeals.

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� Every Helping Helps to Nourish: Every sweet treat sold through the Pie in the Sky fundraiser will aid MANNA in providing delicious, healthy, medically appropriate meals to someone in the greater Philadelphia and Southern New Jersey area who is coping with a life-threatening illness.

� Our Goal: As MANNA’s largest fundraiser of the year, the goal of this event is to pre-sell 10,000 cakes and pies, raising $250,000 for our nutrition and meal programs.

About About Pie in the Sky:Pie in the Sky:

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� Bakery: This year MANNA is pleased to announce the addition of the acclaimed local bakery, Classic Cake.

� In addition to three kinds of pies, we’re offering three kinds of single-layer cakes! Our six gourmet selections are:

� Traditional Apple Pie� Holiday Pumpkin Pie� Southern Pecan Pie� Carrot Cake� Chocolate Fudge Cake� Cherry Topped Cheesecake

All Pies and Cakes are $25!

Sweet Treats:Sweet Treats:

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If people chose to donate money, it can make a big difference:

$10 delivers a birthday cake and card to the home of a client celebrating their special day.

$50 sends a month of delicious desserts, fruit salad, and fresh fruit to a client.

Beyond the Baked Goods:Beyond the Baked Goods:

Donations to MANNA are 100% Tax-Deductible. The Fair Market Value of pies and cakes is $10.00.

MANNA is a registered 501(c)(3) non-profit organization. The official registration and financial information of MANNA may be obtained from the Pennsylvania Department of State by calling toll-free within Pennsylvania 1-800-732-0999. Registration does not imply

endorsement.

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� Sellers are friends of MANNA who love our delicious baked goods and help us promote Pie in the Skythrough personalized pages on our website, and word-of mouth.

� Sellers reach out to friends and contacts by sending emails from a personal website fundraising page.

� Buyers will choose from one of over 50 public locations to pick-up their pies.

� Selling Group is a collection of sellers who work together under a group name to promote Pie in the Sky.

� Any Seller who is a member of the Group can be the Group Leader. The Group Leader can set up a Group Landing web page, which lists all of the Sellers in that particular group.

� Selling Team is a group dedicated to selling more than 50 baked goods with an established private delivery site for their orders.

� Teams must sign up by November 1, 2010, in order to receive private delivery. Teams can be school groups, companies, associations, social groups and the like.

� A Team effort requires the commitment of a Team Captain

to oversee the ordering, delivery, and distribution process.

Sellers, Groups and Teams:Sellers, Groups and Teams:

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� Seller Rewards Program offers incentives and prizes to Sellers who help MANNA raise the most funds.

� Every Seller will set a fundraising goal (dollar amount and number of baked goods.) When a buyer selects a Seller’s name on the order form, the Seller receives “credit” for the sale.

� Seller Rewards will be awarded in December 2010 at a Seller Thank-You Event at MANNA’s office.

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� Outreach: Sellers can reach out to family, friends, co-workers and members of social clubs to buy pies and cakes or make a donation.

� Ordering: Starting October 1, pies and cakes can be ordered by mail, phone, or online.

� Organizing: All cash and check and credit card orders are entered into the ordering system by MANNA staff at MANNA’s office. All orders are pre-paid and will be assigned a pick-up site number and a Seller name (if designated).

How the Sale Works:How the Sale Works:

Print order form

Mail to:

MANNA

PO Box 30181

Philadelphia, PA 19103

1-866-SKY-PIES or

215-496-2662www.mannapa.org

MailPhoneOnline

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� Pick-up: When placing an order, the buyer chooses from one of the 50+ convenient pick-up sites throughout the region. Date and location are determined when the order is placed.� A list of possible pick-up locations can be found at:

� http://mannapies.org/pickup.cfm

� Pick-up on one of these pick-up dates: � Tuesday, November 23, 2010 from 4-8 PM� Wednesday, November 24, 2010 from 12 -4 PM

� Delivery Days: On the two delivery days before Thanksgiving, the pre-ordered baked goods are delivered to locations by volunteer drivers. Buyers pick-up their baked goods at the site they chose during the hours the site is open.

� Volunteers: Volunteer are needed to help at the warehouse, to drive baked goods to pick-up sites and to staff the pick-up sites. To volunteer, contact the volunteer department at 215-496-2662 x120, volunteer@mannapa.org.

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Payment Types:� Credit Card (VISA, MC, AMEX, DISC)

� Online at www.mannapa.org� By phone at 215-496-2662� Paper order form

(http://mannapies.org/offline_orders.cfm)

� Check � Paper order form mailed or

dropped off at MANNA.

� Cash � Paper order form dropped

off at MANNA (do not mail)

Order Confirmations:� An email will be sent to both the buyer and the Seller

that an order was placed online.

� A confirmation postcard will be mailed to a buyer without an email address.

Print order form

Mail to:

MANNA

PO Box 30181

Philadelphia, PA 19103

1-866-SKY-PIES or

215-496-2662www.mannapa.org

MailPhoneOnline

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� Making a Donation: Remind buyers that they are donating $25 to MANNA and improving the health of a MANNA client….and then getting a delicious baked good as a ‘thank you.’

� The Mission Makes the Sale: Refer to the mission of MANNA to encourage buyers to make a purchase or a donation.

Improving health. Delivering nourishment.

Especially for people at acute nutritional risk due to life-threatening illness, MANNA (Metropolitan Area Neighborhood Nutrition Alliance) prepares and delivers delicious nourishing meals and counsel, empowering individuals to battle illness and improve their quality of life.

Each month, MANNA prepares and home-delivers more than 70,000 nutritious meals to individuals and families living with HIV/AIDS, cancer or other life-threatening illnesses. MANNA's small professional staff and 1,500 dedicated volunteers deliver nutrition to our clients - 3 meals a day, 7 days a week - at no charge. MANNA dietitians promote wellness through nutrition education and counseling. Through these services, MANNA provides opportunities for caring people to extend loving support to families, friends, and neighbors.

� Home-Delivered Nourishment: Each $25 pie or cake purchased helps to ensure that MANNA can continue to deliver 21 meals a week to each of our 900 clients.

Message MANNA to your buyers:Message MANNA to your buyers:

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� Work Together: Recruit people to form a selling group or team. Be sure to include people from all departments. A network of inter-departmental colleagues will expand the number of contacts.

� Client Letters: If permissible, develop and send a personalized letter and order form to co-workers and clients.

� Work Events: Use work events and other gatherings as a time to provide order forms and promotional material.

� Office Building: Some office buildings permit the placement of ads in the elevator or allow you to send out an email to the tenants. Be sure to check with management.

� Lobbies: Some buildings permit individuals to set-up a table in the lobby for promotion or sale. You could also check to see if they allow a poster display or a place to place fliers orcards. Be sure to check with management.

� Pick-up Site: Make your office a public pick up location. It makes it easy for people to pick up pies and cakes where they’ve ordered!

Sales Tips for the Workplace:Sales Tips for the Workplace:

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� http://www.mannapies.org/become_pieseller.cfm: Create a profile and a personalized Seller page. Ask us to set up a personalized link: mannapies.org/JohnSmith.

� Email Signature: Create a new email signature with a link to your Seller page.

� Email Distribution Lists: Use your email distribution list to send out electronic notes to friends and family. Make sure to include a link to the Seller page. Don’t worry about the order forms, let people buy online!

� Look Outside the Neighborhood: Reach out to family and friends outside the Philly and South Jersey region. Anyone can make a donation in support of MANNA!

� Track your Sales: You will receive an email when people make a transaction. Use this to see who has and has not purchased a dessert. The week before sales close follow up with an email to those who have yet to purchase a dessert.

� Social Networking: Reach out on a network you already use! You can post your sales info on Facebook or send messages. You can also Tweet and post links to the website, and share what your company is doing as a group or team on LinkedIn.

� Make a list and check it twice: Create a list of people (work, family, and friends) that you want to contact. Use the list as a way to track sales and make sure that you don’t forget anyone.

Reach Out ElectronicallyReach Out Electronically

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� Create a goal reminder: Create a visual tool for the team/company that will help indicate how well your doing reaching your goal. It can keep people motivated and on track.

� Gifts: Remind others that they can purchase desserts or baked goodsas a charitable gift for a friend, co-worker or family member.

� Delivery: If you sell outside the pickup area you can deliver their desserts. It is a great way to get others involved and gives you an excuse to see a friend.

SellerSeller’’s Secrets: Tips for Sellers s Secrets: Tips for Sellers

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� Phone Outreach: Call friends and family and take their order over the phone. You can enter the orders online making it easy and convenient for them to order.

� Posters: Take posters to local business, coffee shops, and salons. They may place the poster in the window or lobby for display.

� Games and Events: Take forms to events or games to casually sell pies and cakes.

� Returning Sellers: If you’re selling again make sure the same people are buying again. Look at lists of previous buyers and reach out to them.

� Relate to the Clients: Try to make people imagine how hard it would be if you were a client. Wouldn’t you want an organization that would support you?

� Reach Out: Reach out to churches and community organizations, they may let you send information to their members.

� Say Thanks: Buy the desserts as a gift for the people in your life. Thanksgiving is a time to say “thanks”. You could take one to a holiday party, fresh pies and cakes are always a welcome addition to a holiday table!

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October 1, 2010 Website opens to take orders and sign-up Sellers

October 19, 2010Official Kick-Off Date

November 1, 2010Deadline to sign up as Selling Team with Private Delivery

November 12, 2010Deadline for Team Captains to submit collected cash and check orders

November 17, 2010Order Deadline for all mailed orders

November 19, 2010Order Deadline for all public orders and Team credit card orders (noon)

November 23, 2010Tuesday Distribution (Pick-up sites open from 4:00 - 8:00 pm)

November 24, 2010Wednesday Distribution (Pick-up sites open from 12:00 - 4:00 pm)

Important DatesImportant Dates

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For more information contact:

Kara Casey (kcasey@mannapa.org)215.496.2662 x136

OrMeg Rider (mrider@mannapa.org)

215.496.2662 x115Or

Check out www.mannapa.org

Special Thanks to Our Event Sponsor:Special Thanks to Our Event Sponsor: