Selecting Marketing Technology | Jackson Marketing Services | 1
SELECTING MARKETING TECHNOLOGY © 2016 Jackson Marketing Services
e-booksneakpeek
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WHATCANAUTOMATIONHELPWITH?
• Handlingrepetitivetasks• Leadgeneration• Socialmediaengagement• Buildingandmaintaining
customercommunication
• Contentcreationandpublishing
• Cost/resourcereduction• Improvingcustomerservice• Higherqualityemailmarketing
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BENEFITS OF AUTOMATION
Adestra published "Marketer vs. Machine," which reports that marketers rank the biggest benefits of automation as follows:
• 74% - Saved time• 68% - Improved customer
engagement• 58% - More timely
communications• 58% - Increased opportunities
including up-selling
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SocialMediaAutomation
MarketingAutomation
Goals
EmailMarketingAutomation
ContentMarketingAutomation
CustomerFollowupAutomation
CheckoutSelectingMarketingTechnology tolearnmoreabout:
http://bit.ly/marketing-tech-ebook
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