Selectif™
The new Sound of Professional Hair Removal
The Selectif Ultrasound unique Technology
Hair is an efficient conductor of ultrasonic energy
Use of hair and skin characteristics to create focused and selective heat at the hair bulb
Long term damage to the hair re-growth mechanism
Minimal impact to the surrounding skin because ultrasound does not travel from one material to the other:
from a hair (made of Keratin), to the skin (density similar to water).
US Absorbed By The Hair Shaft
The transducer’s piezoelectric component converts electric energy into US waves (vibration)
↓The transducer’s applicator condenses the US wave into the hair
shaft , which propagate along the hair to its root.
↓The Ultrasound waves absorbed by the hair, causes
heating of the hair shaft and bulb to >65ºC
↓The heat damages the hair follicle and it’s bulb.
The dead hair falls off.
Selectif’s Core Technology
H&E Histology
control- no treatment
Hematoxilin and Eosin (H&E) staining of porcine skin (coronal section) shows visible coagulative thermal necrosis
US treated hair
Temperature Mapping
IR Air
IR Gel + Air
Human Hair in Skin Phantom
Ex-vivo hair and its follicle sunk in tissue phantom
Hair shaft – heated as the us wave passes through
Hair bulb – the hottest spot
Comparison of Hair Treatments
Selectif
• Surrounding skin is not affected• White hair follicle is getting heat
Side view
Diode Laser
• Large skin area is heated• White hairs not affected
Dark
Hairs
White Hair
White Hair
SelectifTM – Hair Phantom
SelectifTM – Hair Phantom
SelectifTM – Hair Phantom
Selectif-Hair-Phantom-v1.avi
Human Hair: Pre-Post Treatment
Post 1stTreatment Post 2nd
TreatmentPre
Treatment
Clinical Data
Subjects : 36 subjects, men and women
Skin type : Fitzpatrick 1-5,
Hair colors : All colors- black, blond, red, and white hair.
Ages: :18-60
Treatment area : 1 cm²,
Control area : 1 cm² non-treated adjacent area
Method:Before treatment: Pictures were taken,
hair was counted in both areas.
Time 0- First treatment
Time 1- Second treatment= after 30 days, photo and counting
Time 2- After 60 days- photo and counting
The Clinical Trial
39% hair reduction after second treatment (60 days)vs. 8% reduction at the control area.
The results by Selectif are consistence with the highest level of hair removal technologies in the market.
No significant adverse reactions
High customers satisfaction
Final Results
Graphic Display
The Selectif Ultrasound Technology:
Achieve similar (39%) results to laser hair removal device known in the market.
The treatment is safer and painless compared to laser.
The treatment is applicable to all skin tone and hair colors
The treatment is applicable on sensitive body areas (eyebrows, upper-lip, bikini line, etc.).
Conclusions
Brown Hair, Skin Type 3
Before Treatment After 30 Days After 60 Days
Blond Hair, Skin Type 2
Before Treatment After 30 Days After 60 Days
Black &White Hair, Skin Type 2
Before Treatment After 30 Days After 60 Days
Rough & Faire Hair, Skin Type 1
Before Treatment After 30 days
Blond Hair, Skin Type 3
Before Treatment After 30 days
Blond Hair, Skin Type1
Before Treatment After 30 days
Daniel Cassuto, MD., Professor of Plastic Surgery –University of Catania, Italy.
Prof. Cassuto has over 17 years of experience in providing aesthetic treatments including hair removal.
“I confirm that based on my review and analysis of the materials study and tests results … the device has
achieved 38% hair reduction after the first treatment. …these results compare favorably to the best results which
were achieved by optical energy powered commercial systems … with no side effects to the subjects. … The
results are independent of the color of the treated hair and skin. “
Testimonials – Pro. Cassuto
Marina Landau, MD.Dermatology and Cosmetic Dermatology.
Dr. Landau is a Senior Dermatologist, Dermatology unit, Edith Wolfson Medical Center, Holon, Israel.
“Reduction in hair growth of 39% was found in the treated on day 30 vs. untreated area, in which the reduction
was only 8%. Reduction did not differ after 60 days …None of the patients developed permanent or long
lasing side effect. … In summary, ultrasound technology seems to be effective and safe for hair
removal
Testimonials – Dr. Landau
The Selectif BenefitsTranslated Into
Commercial Success
Long term hair removal
Applicable to all customers: Applicable to all skin tones- Fitzpatrick 1-6 Applicable to all hair colors- dark, blond, red, gray. Applicable to all hair types- rough (shaved) or fair (post laser)
Applicable to variety of body partsPrecise handling and contouring of sensitive areas (eyebrows, face, bikini line, armpits, ears)
Painless treatments
Minimal risk or side effects
Clinical Benefits
Suitable for variety of customers:small clinics- a stand alone unitlarger clinics and spas - complementary to IPL and Lasers
High revenue - includes disposable components
Affordable price - Low cost for the end user, more customers.
Financial Benefits To Distributor
Quick return on investment
Low price- affordable solution
High revenue- requires series of treatments followed by periodic maintenance
Lower cost for operator
Fast revenue- minimal learning curve
No side effect- minimal liability risk
Financial Benefits To End User
Marketing Strategy
Variety of Customers
Stand alone unit
affordable unit suitable for small beauty salons,
hair dressers salons, nail clinics.
Complementary unit-
complementary to lasers and IPL, for fair hair post treatment.
Large clinics and beauty salons, Spas and resorts.
Return on Investment
Selectif price- 10,000 $Expenses per customer (6 treatments) – 6.7 $
Annual net revenue Return on
investment (months)
Conservative use scenario-
6 customers /month21,100 $ 5.7 Months
Moderate use scenario-
12 customers/ month42,200 $ 2.8 Months
Excessive use scenario-
18 customers/ month63,300 $ 1.9 Months
International Recognition
The Selectif technology won the prestige Frost & Sullivan award for new technologies for 2008
• New proven innovative technology that presents significant competitive advantages
• Differentiating solution in a commoditized market
• First product, Selectif™, has value proposition for all aesthetic professionals
• Additional aesthetic products and applications are in the pipeline
Summary
Thank you
спасибоMerci
muchas gracias
Danke
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