May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW
Organized by
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
Seeding Millennials Future Financial
Product Purchase
Lauren Moores VP of Analytics
Amit Phansalkar Chief Data Scientist
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 2
Research
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 3 3
MILLENNIALS
1980 2000
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 4 4
MILLENNIALS
1980 2000
Challenge: initiate engagement with an audience that tends to exhibit low awareness and / or interest in purchasing
health and insurance products at this time.
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 5
6AM 7AM 8AM
9AM
11AM
12PM 2PM
7PM
8PM 12AM
4PM
The Complete Customer Journey is Physical AND Digital
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 6
Solutions
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 7
1st Party
CRM
Location
Lifestyle
Device
Apps
Context
Intelligent Delivery
Display
Mobile
Video
TV
Native
Digital OOH
Custom Audience Raw Data
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 8
Life Insurance Now
Dstillery Dscover Data @2014
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 9
The Millennial Footprint
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 10
Cross-Platform Campaign
Tablet
Display
Native
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 11 11
Desktop Behavior
Seeds a New Prospect
Audience Segment
Third-Party Adds
a Household with
Children Segment
Cross-Site Behavior
and Known Demographics
Seed a New Demographic
Landscape Segment
Mobile Behavior
at Universities Seeds
a “Mobile Infusion” Segment
C A P T U R E
M AT C H
C O N N E C
T
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 12
Audience Impressions and Site Visit Rate
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
Imp
res
sio
n V
olu
me
Sit
e V
isit
Ra
te
MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014
Impressions Site Visit Index
Tablet
Display
Native
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 13
Audience Behaviors
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
Imp
res
sio
n V
olu
me
Sit
e V
isit
Ra
te
MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014
Impressions Site Visit Index
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 14
Audience Cross-Device Time of Day
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
Imp
res
sio
n V
olu
me
Sit
e V
isit
Ra
te
MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014
Impressions Site Visit Index
THANK YOU!
Lauren Moores VP of Analytics
Amit Phansalkar Chief Data Scientist
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW
Organized by
Top Related