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Legal
Second Life study
Jost Odermatt, HSW Lucerne, Switzerland
Table of contents
1. Survey Corporations2. Survey Experts3. Results - SWOT Matrix4. Cluster Analysis5. Final note
Table ofcontents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Survey Corporations
• First step : sending the questionnaire
• Second step : discussing the results in the interview
• Third step : analyse the results of all questionnaires
• Total participants 12 corporations
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Large Corporations Small and Medium sized Corporations
National 3 3
International 3 3
Survey Corporations
Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet
• The questionnaire measures the importance of each topic
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• Scale 1 (very low) – 6 (very high)
Survey Corporations
• Results: Deviation Topics
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Survey Experts
Total participants 4 experts
• first step: sending the questionnaire
• third step: SWOT Analysis out of the data Corporation - Experts
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• second step: discussing the results and the results from the corporation survey in the interview
Survey Experts
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet
• The questionnaire measures the experts valuation on each topic
• Scale 1 (very low) – 6 (very high)
Survey Experts
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• Results: Deviation Topics
Results SWOT Analysis
Table of contents
SurveyCorporations
SurveyExperts
Results -SWOT Analysis
ClusterAnalysis
Final note
Cluster Analysis
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
Final note
• all topics were in quadrant A and B therfore important for the corporations
• Core strenghts of Second Life are : Positon of SL, Growth opportunities, technical possibilities, further developement, free SL access
• Weaknesses of SL are : system reliablility, legal security, Protection of customer data
Table of contents
SurveyCorporations
SurveyExperts
Results –SWOT Analysis
ClusterAnalysis
Final note
• mixed picture from the experts valuation, some strenghts some weaknesses
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