We’re seeking design thinkers, talented tinkerers, and wannabe surfers.
Jürgen SpanglHead of Design - Atlassian
DEVIN ROGOZINSKI • MARKETING GUY • @DEVINPLUS
CAITRIONA ‘CAT’ STAUNTON • RECRUITING BUFF • @CAITSTAUNTON
Collaborating across an enterprise:Quarterly planning at Twitter with JIRA
DEVIN ROGOZINSKI • MARKETING GUY • @DEVINPLUS
CAITRIONA ‘CAT’ STAUNTON • RECRUITING BUFF • @CAITSTAUNTON
Searching for wannabe surfers3 tips for creating a kick ass recruiting campaign
2011 2012
20132014
20152x
3 tips for creating your campaign
Plan like a marketer
Find data to inform decisions and goals
Find data to inform decisions and goals
3,250 landing page visits
325 submitted portfolios
35 on-site interviews
5 total hires
Think deeply about what your audience needs
Plan like a marketer
We’re seeking designthinkers, talented tinkerers,and wannabe surfers.
Plan like a marketer
Find yourhook
Go big by going broad
Banners further amplified campaign awareness
And, InMail reached the top 2500 candidates
Actual
12,000 website visits
300 portfolio submissions
24 onsite interviews
5 hires
Our funnel kept the end goal top of mind
3,250 website visits
325 portfolio submissions
35 onsite interviews
5 hires
Target
Plan like a marketer
Find yourhook
Go big by going broad
Plan like a marketer
Find your hook
Go big by going broad
Thank you!
CAITRIONA STAUNTON • @CAITSTAUNTONDEVIN ROGOZINSKI • @DEVINPLUS