Course Objectives During this unit, we will cover the following
course objectives: Identify the characteristics of desktop, Web,
and mobile technology. Describe the differences and similarities of
desktop, website, and mobile technology. Identify the
characteristics of mobile applications.
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Learning Outcomes Completing this unit should help enable you
to: Explore online resources on the mobile industry in general
(technology, products, market, economy, etc.). Explore online
resources on mobile operating systems and related products.
Identify the characteristics of mobile operating systems. Describe
the industry standards and certifications of mobile computing.
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Learning Outcomes (cont.) Explain the input methods and output
formats of data on mobile devices. Describe the evolution of mobile
applications in the marketing industry. Discuss the impact mobile
technologies have on education. Compare the learning strategies
applicable to traditional desktop application development and
mobile application development.
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Mobile Landscape Change .and more change
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2012 Mobile Phone Statistics From Pew Internet 87% of American
adults own a cell phone, and 45% of those are smart phones. Only
12% of adults age 65 and over have a smart phone. 82% take pictures
on their cell phones, up from 76% in 2010. 29% check their bank
account online, up from 18% in 2011. 9% of adults have texted a
charitable organization to make a donation.
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Pew Studies 2011 53% of adults own a smart phone. 13% of users
surveyed pretended to be using their phone to avoid social
interaction. 42% of people have used their phone for entertainment
when they are bored. 51% of users used their cell phone at least
once to get information. 27% said they had trouble doing something
because they did not have their phone. 29% turn off their phones to
take a break from their digital life at night.
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Mobile Device Statistics from Statistics Brain as of
8/23/2012
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The World is Going Mobile Forbes December 2012 48% all American
kids want an iPad for Christmas. Global mobile traffic represents
13% of Internet traffic (up from 1% in 2009). Nearly 1/3 of
American adults own a tablet or e-reader. There are 5 billion
mobile phone users in the world, but only 1 billion smart phone
users. Android is the fastest growing mobile device.
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Google Our Mobile Planet
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Making Money in Mobile
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Ways to Make Money as a Mobile Developer Sell ringtones Sell
wallpapers Sell games Sell downloadable native applications Sell
subscription content Add advertising
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Obstacles to Money Making in Mobile Companies try to support
too many devices too quickly. Downloadable applications are good
short- term wins but not good long-term investments. Operators add
too much cost and complexity and give back little in return.
Companies are unable to produce enough traffic for mobile
advertising to earn a profit.
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Three Ways to Make Money in Mobile Work with operators Work
with an App Store Add advertising
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Working with Operators Operators: Publish content Promote it to
users Provide billing and technical services
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Operator Portal (or deck) To be listed, a website must go
through a rigorous approval process. Reduces problems that lead to
Refunds Lost sales
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Operator Portal (or deck) Benefit: Increased exposure Good
placement on the deck is based on: Number of downloads/sales
Negotiation with the operator
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Average Revenue per User (ARPU) Key performance indicator
Applications that boost ARPU are more likely to get featured
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Billing on Behalf of Operator bills the consumer on your behalf
You lose a percentage of transactions to the operator. You dont
need to worry about taking credit card information or managing
transactions or refunds.
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App Store
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App Store Characteristics The app store model requires no
negotiation with the app store. Any item that passes certification
is entered into the catalog. Item placement is purely based on
sales. The user can see full screenshots and ratings. Free content
is available to download. Supports only native apps
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Advertising You are in full control. Can add ads to mobile
sites, Web apps, or native apps Drawback is the negative impact on
user experience
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Advertising Platforms AdMob Google AdSense Other affiliate
programs Guidelines are available at Mobile Marketing Association:
http://mmaglobal.com/mobileadvertising.pdf.
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The Future Is Now Many companies are investing in mobile:
Custom development opportunities Keep employees productive when
they are traveling Value-added services for customers Education
services Multimedia Visual learners
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Summary In this unit, we covered the following topics: Mobile
phone usage statistics Making money Mobile operating systems Mobile
certifications Mobile device features