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The Science of Creativity. (minus all the math)
Eric Schulze, PhD @SciencEric
be utterly fascinating
Eric schulze, pHD Creative director & chief nerd
what is
Thirst Is a social experiment
That changes the way you learn.
science of creativity
The Science of Creativity. (minus all the math)
Eric Schulze, PhD @SciencEric
create.
Gain a practical use for Science.
Turn complex Math into stupid pictures.
Creativity.
motivation to do something that has not been done before… in thought, action, or belief
And must meet some criteria of usefulness
There is little evidence that the ‘toiling genius’ model works.
I could give you all the sciencey terms and jargon…
but I hate doing that.
Instead…
Creativity is, to a very large
extent, Scientific.
Random is not what you think it is.
“Truth is stranger than
fiction, but it is because Fiction
is obliged to stick to
possibilities; Truth isn’t.”
Yay nerds!
Yay nerds!
Telling the truth is hard!
anecdote is not science.
The plural of anecdote is not scientific evidence.
So, I’m a scientist.
I went from this…
. . . to this
. . . to this
everyone needs to re-learn how to
learn.
PhotoscourtesyofTonyHitchcock
Science.
Why science?
&%#!
approved messaging ✔
because science is
rigorous, reliable, & directive.
Why would you want to engineer
a Nobel Prize-winning idea?
Because each represents the most creative,
insightful glimpses into the natural
world.
Does Creativity Have a Logic?
Science is the rational investigation into the creative.
Science = art = music = literature
A B C 42
This process argues that creativity is a truly random, environmental +
(epi)genetic process.
A Z
A Z
This argues for a strictly logical, nearly algorithmic creative process.
What are agreed-upon creative
traits?
Independent Nonconformist
Unconventional Many Interests
High Openness High Boldness
Cognitive Flexibility
psychopathology.
idea combinations.
How do you measure quality?
This is tough. Not gonna lie, even within science
it’s hard to agree
10 years or 10,000 hours
approved messaging
✔
15 40
Does creativity have a logic?
Does creativity have a logic?
Why do I care?
terrible.
Creativity is a stochastic, constrained behavior.
#HellYesScience
unconstrained creativity
constrained creativity
Adding carefully selected restrictions increases the likelihood of creative ideas
Independently replicating others’ results is a significant sign of
improving creativity.
(IOW Don’t be discouraged.)
Why does [restriction]
work?
Why does [restriction]
work?
grouped, logical events can produce behavior that appears
devoid of logic.
#DarwinIsTheShit
internal vs external validity
do we want scientifically controlled studies…
or results that mirror the real world?
internal vs external validity
“IRL” meta-analysis, playa!
Successful Creativity is
allowing restricted chance give way to new knowledge.
analogy formation
exposure to distant
information
exposure to serendipity
effective critical evaluation skills
“early talent”
&
sustained productivity?
H = cT2
Read Voraciously & Widely
Allow Ideas to Incubate aka “Prime”
@carylannataylor
distribution of productivity
Price law √
Be the person (or community) others feel compelled to tell their ideas.
Your Creativity is Largely Community-Determined
Experts & Creators are necessary for successful
creative communities.
the Paris-Kim hypothesis
10% Output determines serendipity
57x
hang around really smart
people.
Know thy audience.
Know thy audience.
this is bullshit.
Know thy message.
Increase the nerdery in your community.
create the community for the ideas you want.
create. nerds.
thank you.
@SciencEric
be utterly fascinating
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