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Page 1: Schibsted classified 2014

1 SEB COPENHAGEN 2014

SEB Nordic Conference Trond Berger, CFO Copenhagen 9 January 2014

Page 2: Schibsted classified 2014

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Two strategic pillars

We aim to be the global number

1 in Online Classifieds

Seizing the digital growth

opportunity in core markets

Powerful brands and digital platforms

reaching ever more readers

Online Classifieds

Media Houses

New Online

Services

Customer

insights

Payment

services

Technology

platforms

Advanced

data analytics

Organization &

Competence

SEB COPENHAGEN 2014

Page 3: Schibsted classified 2014

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Digital transformation is accelerating

3

46% online revenue share

64% online EBITDA share

Online revenue share development Percent

76% online EBITDA share

excluding new ventures

SEB COPENHAGEN 2014

0%

20%

40%

60%

80%

100%

2010 2011 2012 Jan-Sep2013

Online classifieds Media Houses online

Media Houses offline

Page 4: Schibsted classified 2014

Online Classifieds

4 SEB COPENHAGEN 2014

Page 5: Schibsted classified 2014

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0

1 500

3 000

4 500

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 LTM

Online Classifieds

Long term growth track record

5

Revenue development, Online Classifieds NOK million

SEB COPENHAGEN 2014

+13% Jan-Feb 2013

Page 6: Schibsted classified 2014

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Well balanced portfolio with steady development

6 SEB COPENHAGEN 2014

Large established

- Consistent strong performance

Other established

- Large untapped potential

Investment phase

– for long-term growth

Figures in NOK million

Online classifieds

569 664 713

162 164 190

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

Revenue EBITDA

-259 -419

-719

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

EBITDA

1 663

2 000

2 333

930

1 139 1 317

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

Revenue EBITDA

Page 7: Schibsted classified 2014

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Steady growth, investments in new market positions

Clear leader in jobs, cars,

real estate and generalist

Building new verticals like

professional services and

personal finance

Focus on product

development to meet

competition from social

networks

Certain free services

considered on the

generalist vertical

7 SEB COPENHAGEN 2014

49% 49% 50%

0%

25%

50%

75%

100%

0

200

400

600

800

1000

1200

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

Revenues EBITDA margin

Norway

Online classifieds

+10%

Mill

ion

NO

K

Page 8: Schibsted classified 2014

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Solid position in France, room for further monetization of verticals

Leading classifieds portal,

top 5 web page in France

Clear leader in generalist.

Number 1 in cars

Increasingly demanding

comparable figures

Current real estate

cooperation agreement

expires at the end of 2014

Modest adaption of the

market offering in 2014 to

prepare for the transition

8 SEB COPENHAGEN 2014

France

69% 70% 68%

0%

25%

50%

75%

100%

0

200

400

600

800

1000

1200

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

Revenues EBITDA margin

Source traffic rank: Comscore nov 2013 (page views)

Online classifieds

+29%

Mill

ion

NO

K

Page 9: Schibsted classified 2014

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Steady revenue growth, investments in new verticals

Strong leader in generalist

and cars

Steady growth in a mature

vertical

Building positions in real

estate and jobs

9 SEB COPENHAGEN 2014

60% 58% 54%

0%

25%

50%

75%

100%

0

200

400

600

800

1000

1200

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

Revenues EBITDA margin

Sweden

Online classifieds

+13% Mill

ion

NO

K

Page 10: Schibsted classified 2014

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Substantially increased focus on traffic growth

Reduced monetization, increased marketing cost in Q4 2013

and 2014

Complete product makeover (all verticals except InfoJobs)

Talent and best practice from Schibsted

10 SEB COPENHAGEN 2014

Solid positions with good potential in Spain

Generalist: #1/#2

Cars: #1

Real estate:

shared #1

Jobs: #1

Strong positions in all verticals

Monetization per user comparable

with top SCM operations

Reach

Revenue/IU

Online classifieds

Page 11: Schibsted classified 2014

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Country Position Visits per month

Italy Leading in Generalist and Cars 80 million (+24% Y/Y)

Austria Leading in Generalist and Real

estate

Close to leading position in Cars

21 million (+51% Y/Y)

Ireland Leading in Generalist and the car

market

17 million (+11% Y/Y)

Malaysia Leading in Generalist, positive

development in cars and real estate

35 million (+58%)

11 SEB COPENHAGEN 2014

Profitable market leaders in several markets

Online classifieds

Source traffic data: Schibsted internal figures web+mobile October 2013

Page 12: Schibsted classified 2014

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Continued investments in Online classifieds New ventures

Significant step up in

investments in 2013 has

yielded strong growth in

traffic and volume

On a clear path to leadership

in several markets

Continued high investments

in New ventures to be

expected going forward

12 SEB COPENHAGEN 2014

Online classifieds

Page 13: Schibsted classified 2014

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Significant investments and strong growth in Brazil

Fierce competition against OLX in Brazil

Continued high level of investments in Q4 2013, which will continue

in 2014

Schibsted’s Bomnegocio site performs better than OLX on quality

and user engagement KPIs

13 SEB COPENHAGEN 2014

-

10 000

20 000

30 000

40 000

50 000

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2011 2012 2013

New ads per day

+161% Y/Y

0

100

200

300

400

500

No

v-2

012

De

c-2

012

Jan-2

013

Feb

-2013

Ma

r-2

013

Apr-

2013

Ma

y-2

013

Jun-2

013

Jul-2

013

Aug-2

013

Sep-2

013

Oct-

2013

No

v-2

013

Mill

ion

Total pages viewed

Bomnegocio.com

OLX.com.br

Strong growth

in 2H 2013,

regained

leadership for

Bomnegocio

Source: Comscore Source: Schibsted

Page 14: Schibsted classified 2014

Media houses

14 SEB COPENHAGEN 2014

Page 15: Schibsted classified 2014

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Steady online growth and continued print decline

25% online revenue share in media houses

29% in VG and Aftonbladet

15% in Norwegian subscription papers

Schibsted Growth a pure play online growth setup

16% growth in online advertising revenues Jan-Sep 2014

Continued decline for print advertising –

15% decline Jan-Sep 2013

15 SEB COPENHAGEN 2014

World class digital media houses

13% 12% 11%

0%

10%

20%

30%

40%

50%

60%

0

2 000

4 000

6 000

8 000

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

Mill

ion

NO

K

Offline revenues/Other

Online revenues

EBITDA margin

Page 16: Schibsted classified 2014

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Arial Regular, 18 pt

Single copy papers: Strong online growth and cover-price increases

Norway Sweden

16 SEB COPENHAGEN 2014

World class digital media houses

Online advertising share 64% in Q3 13 (54% in Q3 12)

Main digital growth drivers are mobile and web TV

16% 16% 16%

0%

10%

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30%

40%

50%

60%

0

400

800

1200

1600

Jan-Sep 11Jan-Sep 12Jan-Sep 13

Mill

ion

NO

K

Offline revenues Online revenues

EBITDA margin

11% 14%

12%

0%

10%

20%

30%

40%

50%

60%

0

400

800

1200

1600

Jan-Sep 11Jan-Sep 12Jan-Sep 13M

illio

n N

OK

Offline revenues Online revenues

EBITDA margin

Page 17: Schibsted classified 2014

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Continued online growth and print decline

17 SEB COPENHAGEN 2014

Strong regional and national market

positions

Focus on online growth from advertising

and digital subscription models

Tight cost control in the print operations to

offset continuous print advertising decline

World class digital media houses

Schibsted Norge

Subscription newspapers

14% 10% 10%

0%

10%

20%

30%

40%

50%

60%

70%

0

500

1000

1500

2000

2500

3000

3500

Jan-Sep11

Jan-Sep12

Jan-Sep13

Mill

ion

NO

K

Offline revenues Online revenues

EBITDA-margin

Page 18: Schibsted classified 2014

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Digital subscription models launched in all newspapers

Digital payment models are

launched for all titles in

Scandinavia

Subscriptions to premium

content in VG and Aftonbladet

Metered model in Aftenposten

Freemium models in regionals

SPiD login used in all papers

Positive response in the market

18 SEB COPENHAGEN 2014

Example from Aftenposten:

Complete

Weekend

+ digital

Digital

Page 19: Schibsted classified 2014

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Mobile fuelled online advertising growth continues

Unique weekly visitors.

Source: TNS/KIA Index

2 000

1 500

+55%

2 100

3 100

Q3 2012

+40%

Q3 2013

Mobile traffic soars, and… …mobile ARPU increases

Mobile advertising revenues

+134% Y/Y in Q3

Mobile ARPU +58% Y/Y in VG and

Aftonbladet combined

Schibsted controls the superior sites in

the Nordic mobile market

Aftonbladet reaches 4 times as many

readers as its closest competitor in

Sweden

VG reaches twice as many as its

closest competitor in Norway

SEB COPENHAGEN 2014 19

Page 20: Schibsted classified 2014

Strategic steps in 2014

20 SEB COPENHAGEN 2014

Page 21: Schibsted classified 2014

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Solid, broad digital footprint in Scandinavia

A global leader in Online classifieds with continued strong growth prospects

21 SEB COPENHAGEN 2014

Strategic position 2014

However…

Competition from global online companies

For instance Google, Facebook, Linkedin, Ebay, Amazon, Naspers

Need for constant innovation and rapid product development for instance on mobile platforms

Require top competence in tech and data analytics

Page 22: Schibsted classified 2014

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Building joint competence and services for both strategic pillars

We aim to be the global number

1 in Online Classifieds

Seizing the digital growth

opportunity in core markets

Powerful brands and digital platforms

reaching ever more readers

Online Classifieds

Media Houses

New Online

Services

Customer

insights

Payment

services

Technology

platforms

Advanced

data analytics

Organization &

Competence

SEB COPENHAGEN 2014

Page 23: Schibsted classified 2014

Global recruiting of new competence within data analytics and technology

Pricing Churn modelling Conversion Segmentation

Shared

technological

platforms

23 SEB COPENHAGEN 2014

Page 24: Schibsted classified 2014

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24 SEB COPENHAGEN 2014

Creating a robust platform for scalability and growth

CLASSIFIEDS PLATFORM CORE PLATFORM EDITORIAL PLATFORM

LOCALLY DEVELOPED LOCALLY DEVELOPED

Example: SUBITO.IT Example: AFTENPOSTEN.NO

Fast, flexible and cost efficient innovation and

development processes, Goal:

NOK 100-150 million will affect our EBITDA in 2014 Investment in data analytics

and technology:

Page 25: Schibsted classified 2014

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Newsclips

Building up web TV offering in Norway and Sweden

Web TV advertising market 2013 NOK 540 million*

Growth forecast +37% in 2014*

Schibsted market share ~15-20% first nine months 2013

Short term investment phase with negative EBITDA of around NOK 50 million

25 SEB COPENHAGEN 2014

*) S

ourc

e: IR

M

Acquired entertainment

Talk shows

Crime shows

Debates

Tapping in to a fast growing, large market potential

736

2014 2013

+37%

538

MN

OK

Norway+Sweden web tv ad market forecast

Page 26: Schibsted classified 2014

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Clear strategic direction

Targeting global leadership in Online Classifieds

Building world-class digital Media Houses

Investing in talent and technology for innovation

and growth

1

2

3

SEB COPENHAGEN 2014

Page 27: Schibsted classified 2014

Q&A

27 SEB COPENHAGEN 2014