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Scenario 1 – Mega Brand/Form Factor/Performance
Confidential1
COMPANY “BRAND X”
“BRAND X” LAPTOPS
“BRAND X” DESKTOPS
“BRAND X” WORKSTATION
S
“BRAND X” MOBILE DEVICES
BUSINESS ESSENTIA
L LAPTOPS
BUSINESS PERFORMANCE LAPTOPS
BUSINESS ESSENTIAL DESKTOPS
BUSINESS PERFORMAN
CE DESKTOPS
BUSINESS ESSENTIAL
MOBILE DEVICES
BUSINESS PERFORMANCE MOBILE DEVICES
Scenario 2 – Mega Brand/Performance/Form Factor
Confidential2
COMPANY “BRAND X”
“BRAND X”BUSINESS
ESSENTIAL
“BRAND X”BUSINESS
PERFORMANCE
LAPTOPS LAPTOPSDESKTOPS
DESKTOPS
MOBILE DEVICES
WORKSTATIONS
MOBILE DEVICES
Scenario 3 – Form Factor/Performance
Confidential3
COMPANY “BRAND X”
“SUB-BRAND A” LAPTOPS
“SUB-BRAND B” DESKTOPS
“SUB-BRAND D”
WORKSTATIONS
“SUB-BRAND C” MOBILE DEVICES
BUSINESS ESSENTIA
L LAPTOPS
BUSINESS PERFORMANCE LAPTOPS
BUSINESS ESSENTIAL DESKTOPS
BUSINESS PERFORMAN
CE DESKTOPS
BUSINESS ESSENTIAL
MOBILE DEVICES
BUSINESS PERFORMANCE MOBILE DEVICES
Scenario 4 – Performance/Form Factor A
Confidential4
COMPANY “BRAND X”
“SUB-BRAND A”
BUSINESS ESSENTIAL
“SUB-BRAND B”BUSINESS
PERFORMANCE
LAPTOPS
LAPTOPSDESKTOPSDESKTOP
SMOBILE DEVICES
WORKSTATIONS
MOBILE DEVICES
Scenario 5 – Performance/Form Factor B
Confidential5
COMPANY “BRAND X”
“SUB-BRAND A”
BUSINESS AND PERSONAL USE
“SUB-BRAND C”BUSINESS
PERFORMANCE
LAPTOPS
LAPTOPSDESKTOP
SDESKTOP
SMOBILE DEVICES
WORKSTATIONS
MOBILE DEVICE
S
“SUB-BRAND B”
BUSINESS ESSENTIAL
LAPTOPS
DESKTOPS
MOBILE DEVICES
Scenario 6 – Company Size/Form Factor
Confidential6
COMPANY “BRAND X”
“SUB-BRAND A” FOR SMALL
BUSINESS
“SUB-BRAND B” FOR MEDIUM
BUSINESS
“SUB-BRAND C” FOR LARGE
ENTERPRISE & PUBLIC
LAPTOPS DESKTOPSWORKSTATION
SMOBILE DEVICES
LAPTOPS DESKTOPSWORKSTATION
SMOBILE DEVICES
LAPTOPS DESKTOPSWORKSTATION
SMOBILE DEVICES
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