Figures are based on the results of a series of survey questions with over 15K ScanLife Mobile app users respondents. If you would like to learn more please contact us at info@scanlife.com or visit us at www.scanlife.com.

From coupon and shopping activity to app interests

and beyond, we recently surveyed more than 15K of

ScanLife Mobile app users to learn more about their

individual preferences. The findings reveal interesting

buying behaviors that your company should consider

when targeting consumers.

How often do you use coupon apps?

More than once a week

52%

12%

16%

20%

Once or twice a month

Once a week

Once a day

What is your favorite type of mobile app?

Fitness & Health

Music News Social Media

Games Messaging App

Shopping

15% 14% 8% 14% 25% 13% 11%

0

%

10

20

30

40

50

When interested in a new product,how do you learn more?

57%

16%

20% 4%

3%

Visit store

Through social media channels

Online search

Scan productbarcode

Ask family & friends

What music genre appeals to you most?

8%21%

6%

9%

31%

25%

What is your favorite movie genre?

Hip-Hop

R&B

Indie

Other

Pop

Country

Documentaries &Independent Films

Romance

Animated/Family

Comedy

Drama

Action & AdventureSci-Fi/Fantasy

4%11%5%

35%

34%

11%

How often do you dine out?

0

%

20

40

60

80

100Sometimes Rarely Almost Always Never

52% 22% 18% 8%

Which products do you use coupons for most frequently?

Tools & Hardware

Health & Beauty

Electronics

Apparel

Food & BeverageSALE

3%16%

55%

14%

12%

CONSUMER BEHAVIOR & PREFERENCES

When scanning QR Codes or UPC Codes,which type of products do you typically scan?

Travel & Tourism

Clothing

Health & Beauty

Electronics

Food & Beverage

39%

16%

26%

7%

12%

How often do you visit the grocery store in a month?

Once or twice a month

2%

36%

16%

42%

4%

Once a week

More than once a week

Never

Rarely

How often do you typically try a new product due to having a coupon?

Sometimes

Never

Almost Always

Rarely

48%

24% 11%

17%

30% Off!

Scan to learn more

or visit http://scn.my/info

Infographic from

*What type of information would you like to receive in your ScanLIfe app?

203146145

313

202

785

*Respondents were able to select more than one answer

42% of consumers claim comparative pricing is most

important to them when online shopping

1 in 4 consumers use coupons every day

Movie Trailers

Event Ticket Info

New Product Info

Sweepstakes Promotions

Recommended Apps

Product Discounts

& Coupons