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01 National Adolescent Health Strategy Publication Desi
02 Details
03 Spreads
04 Rungtas Real Tea Range Packaging Design
05 Real Gold pack design + details
06 Real Gold Select, Real Gold Classic design + details
07 Real Dhamaka, Real Toofan design + details
08 Kalam Typeface Design
09 Design process
10 Design process
11 Design process
12 Forest Essentials Illustration for Packaging
13 Wild Stone Grey Packaging Design
14 Background + details
15 Wild Stone Liquid Perfume Spray Packaging Design
16 Background + details
17 BILT Annual Report Cover Design
18 Crompton Greaves Proposed Annual Report Covers
19 Lettering Sketchbook
20 Lettering Sketchbook
SaumyaKharbanda
P O R T F O L I O
M D E S I N T E R A C T I O N D E S I G N
U N I V E R S I T Y O F W A S H I N G TO N
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National Adolescent
Health Strategy
Publication Design
Rashtriya Kishor Swasthya Karyakram, or the National
Adolescent Health Strategy, is a framework for mobilising
communities, healthcare providers, and educational institutions
towards the betterment of adolescent welfare. It is an initiative
undertaken jointly by the Ministry of Health and Family Welfare
and the United Nations Population Fund (UNFPA).
2013, ICD
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V I S U A L L A N G U A G E
The handbook incorporates an eclectic
mix of fabrics; it is dressed like the
young people it seeks to support. The
unpolished charm of distressed fabric is
complemented by a tempered and rational
approach to typography.
S I M P L I F I C A T I O N
Easily understandable charts ar
feature of the handbook. These
a two-fold purpose of facilitatin
comprehension and introducing
incidents into a dense volume of
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Rungtas Real Tea Range Packaging Design
Rungtas is a food processing company that owns the regional tea brand, Real. The challenge
was to redesign and expand the Real range of teas for urban markets and newer retail formats,addressing a rapidly modernising customer, while creating an architecture to accommodate a
wide range of daily foods.
20132014, ICD
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B R A N D I D E A
Local surveys and conversation
Rungtas customers revealed th
are keen on urban mobility but r
traditional values. The overall br
Rungtas stresses success and a
while the Real brand also stress
authenticity.
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V I S U A L L A N G U A G
The ower graph
a recurring motif,
staying constant
overall effect cha
across packs. Indi
packs have their o
details which resp
product characte
and category requ
Shown here are t
premium blends frange.
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S T R E N G T H A N D A C T I V I T Y
The strong blends are both named with hindi
words to appeal to small town non-english speaking
segment of the market.Dhamaka(roughly explosive)
simultaneously cues exciting offers and a strong cup
of tea; toofan (storm) cues force and vigour .Moving
away from the calm stillness of the gold variants,
these packs have a lot of movement. Alternative
designs show different ways of creating a distinction
between the premium and strong blends.
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Kalam
Typeface Design
Kalam is a self-initiated st
in Devanagari typography
lettering, leading to a typef
design (still in its early stag
on colloquial handwritten
ONGOING, PERSONAL
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Before exploring designed type, I
started with studying and practicing
Devanagari calligraphy. This helped
me develop a sensitivity towards the
construction of traditional letter forms.
My experimentation with calligraphy
led me to a question: to what extent
can calligraphy be explored before
it merely becomes ones own
handwriting, written with an angled
tool? This thought spurred me to
collect over a hundred samples of
handwriting.
These samples were a fun way to
examine the ways in which the script
can be manipulated. The personality
and idiosyncrasies visible in each
handwriting led to some interesting
manipulations of traditional letter
forms. These heavily deviated from
the formal construction of letters,
but were still easily recognizable, and
infused with character.
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Exploration of individual letter f
an especially enjoyable exercise
However, looking back on my sk
is clear that the direction is too f
on trying to capture the effortle
construction of informal letter f
lacks typographic nesse. These
should be adressed in my next it
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The rst iteration of the typefac
several aws, both in individual
forms, and as a complete set. H
following through and completi
iteration has allowed me to und
the challenges of designing a ty
It has given me a practical persp
on rhythm and texture, both im
characteristics of any typograp
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Forest Essentials
Illustration for Packaging
Forest Essentials is known for its
luxurious herbal beauty products.
A gift box was designed for the
festive season, with illustrations
to match the existing brand
language
2012, GREEN GOOSE DESIGN
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B R A N D I D E A
The existing Wild Stone range asserts a
raw, unpredictable energy. The claw markbuilds a narrative of a woman who is drawn
to an anonymous male, resulting in rapid,
surprising, and entirely sexual encounters.
A S E C R E T W E A P O N
The nal design takes a cue from
work wear. The claw marks man
themselves through a visual playobviously visible in the rst glan
creating a double-take effect
A D I F F E R E N T T O N E
With Wild Stone Grey, the brand aimed to
enter the workplace with a day fragrance.The challenge was to give Wild Stone the
credibility to enter a formal space while
still maintaining the personality for which it
is sought out over its competitors.
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Wild Stone
Liquid Perfume Spray
Packaging Design
Wild Stone is a well-establ
brand for mens deodorant
perfumes. However, a disr
consumer introducing a liq
deodorant to replace aero
has caused a new wave of l
perfume sprays into the m
which includes Wild Stone
offering.
2014, ICD
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T H E C H A L L E N G E
The Wild Stone brand brings with it its core
virtues, which need to be fused with the
announcement of a new product. One of
the challenges at hand was to convey the
new category, which is a midpoint between
perfumes and deodorants. The packaging
needed to differentiate the new pack from
deodorants and reimagine the Wild Stonelook.
T H E S O L U T I O N
The recommended small dose s
interpreted as a sign of the prod
potency, where a small spray ha
impact. The three-claw brand m
condensed into a single dramati
The series name is expressed as
of metals, and the design exploit
decision.
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BILT Annual Report
Cover Design
BILT is Indias leading print
maker. The cover reects t
of the report companys
initiatives and sustainabilit
production and prots.
2013 ICD
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Crompton Greaves Proposed Annual Report Covers
Proposed covers for Annual Report of Crompton Greaves Limited for the year 2013 -14.
The theme of the report was CGs contribution to smart automation systems for power
generation, transmission and consumption.
2014, ICD
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Lettering Sketchbook
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