We Coach The Pros
Sandra Flores832-289-4465
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
Par-ti-ci-pate
HalfmoonYogaHalfmoonYoga
B•B•Q
Build Your Marketing ToolkitGrow Your Business with Email & Social
© 2014
6
Your Sales Velocity Formula
How Engagement Works
What’s Your Marketing Campaigns Toolkit
Let Your Prospect Determine the Presentation
Agenda
10
marketing
Marketing
At its core, marketing is abouteliciting a physical and measureable
response
Measurable Response
click ordownload
come tothe storeor office
schedulea session
donate call
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
13
FORWARD& SHARE
Your new best friends.
Make it easy to share.
How Engagement Marketing Works
15
Marketing
Engagement is the new word of mouth
16
Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
18
Marketing
Engagement marketing
newbusiness
~90%Word of mouth
~10%New prospects
Newbusiness
Keep your hands up if more than 75% is referrals/word of mouth-more than 90%?
How many of you think 50% of your new business comes from referrals
or word of mouth?
Let’s Build Your Marketing Tool Kit
20
Goals & objectives
General goals
new customers, donorsReach
repeat business, supportDrive
leads and relationshipsNurture
members, advocates, volunteersEngage
donations, revenueIncrease
21
Pull response
Types of events
What are
campaigns?
Push content
Types of CampaignsNewsletters &
Announcements
Special Offersand Deals
Online Surveysand Polls
Event Invites& Updates
Newsletters & AnnouncementsSend by Email & Share on Social
Let Others Share Via Social Too
Place Logo at the Top + Name in Text
Key Action Items Above the Scroll
Add Your Own Social Links Too
Tease Articles with Read More Links
Special Offers & DealsPush with Email
and Social
Encourage Sharing
Collect MoneyOn The Spot
Track Everything
Add your links!
Surveys & PollsPush with Email
and Social
Also on website
Don’t ask too many questions
Brand it withYour Logo
Really “Listen”to Feedback
Event Invites & UpdatesPush with Email
and Social
Make RSVP Easy To Find & Click
Keep Details Simple, Clear
Manage It All OnlineSign-ups, Payments & Check-In
Create An Event Homepage
Grow your list
27
Add “Join My List” to your website
Add a link to email signature
Ask. Just Ask.
Start somewhere.Even if it’s just friends and family.
Set up Text To Join
Get them on Facebook
Create a Paper Form
• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement
Automate What You Can
28
Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time
29
You are not marketing.If you’re not measuring,
30
Goals & objectives
Is it a good objective?Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
3
How will I measure it, ormy progress towards it?
Write down one or two goals and objectives
31
Start where you areAnd where your customers andrelationships are.
SAVE!
32
50%
Less is More.
33
Marketing
Small business marketing
isGetting
measureableresults
Delivering onyour promise
Nurturing relationships
56
Discover Your Code Today Get Your FREE Report
www.YourCodeNow.com
63
Grow with Constant ContactOne Toolkit. One Login.
All the marketing campaigns you needTogether in one place
.
Offers& Promotions
Events& Registrations
Feedback& Surveys
Newsletters& Announcements
64
We can do this!
© 2014
Join Me
Sandra is here to support your business growth in all aspects. I will be Scheduling 30 Minute Sessions For this weekend in person and on phone next week
I will also be emailing event details for upcoming webinars and local workshops
We Coach The Pros
Sandra Flores832-289-4465
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
Top Related