Samantha Casey Coleman
Cell: 540-878-6014
Education
The College of William & Mary -Williamsburg, VA Marymount University - Arlington, VA
Bachelor of Business Administration, May 2009 Bachelor of Business Administration, December 2011
Major in Marketing Major in Marketing
GPA 3.65 GPA 3.7
Work Experience
MicroStrategy – Senior Business Development Manager August 2014 - Current
· Promoted from Business Development Manager (August – January) to Senior Business Development
Manager January 2015
· Manage critical staff and business processes to achieve optimal team revenue production, product
growth, as well as employee retention and advancement
· Coordinate with internal stakeholders (e.g., such as Human Resources, Product and Account
Management, Corporate Communications and Strategy) to ensure the team has the people, materials, and
information to be successful
· Provide continuous input and feedback on the go-to-market strategy for MicroStrategy’s products,
growth and hiring decisions, and the status of the market segment and revenue progress
· Successfully manage a team against aggressive monthly, quarterly, and annual revenue targets
· Lead team of 10 direct reports supporting 72 international Account Executives
· Teach Business Development Representatives cold call techniques, MicroStrategy software, competitive
intelligence and industry trends
· Prepare and analyze reports for senior leadership on revenue generation and employee retention
MicroStrategy – Account Executive May 2013 – August 2014
· Highest grossing Alert Account Executive for the year – received MicroStrategy Employee of the Quarter
Award Q1 2014
· Sold MicroStrategy's mobile and social intelligence SaaS product and service to new and existing
MicroStrategy clients
· Identified and properly qualified business opportunities by establishing productive ad professional
relationships with key contacts
· Lead negotiations and overcame objections for deal closure
· Managed complex sales cycles and multiple engagements simultaneously
· Worked with sales consultants to discover, identify and meet customer requirements
· Prepared accurate sales forecasts and sales cycle reporting
· Provided project management to ensure the success of the potential or current clients
· Proactively worked with customers to ensure customer needs are met on an ongoing basis
· Leveraged and enhanced partner relationships to drive additional value and revenue
MicroStrategy – Inside Sales Representative May 2012 – May 2013
· Developed relationships and sold enterprise and point business intelligence solutions to commercial and
Federal Agencies
· Initiated sales cycles by contacting key decision-makers via cold calls (averaging 125 calls a day) and
inbound leads with the goal of scheduling product demonstrations and introductory meetings for field
sales team
· Met and exceeded quarterly metrics every quarter and achieved record high of meeting 225% of my
quota in Q1-2013
· Created strategies and solutions for entering new accounts and worked diligently to build out existing
implementations
· Scheduled sales demonstrations and maintained calendars for 15 account executives in the East Coast
Mergis Group (Randstad Company) – Executive Recruiter January 2012 – May 2012
· Conducted timely and effective searches for suitable candidates through direct sourcing, networking,
CareerBuilder and internal candidate database
· Performed interviews, phone screens, reference and background checks, delivered offers and negotiated
salaries to selected top candidates
· Developed recruitment strategies to produce a strong candidate pipeline utilizing referral sources, cold
calling, and phone lists
· Pursued passive job seekers through network connections, e-socializing sites such as LinkedIn and
Facebook, and industry specific associations
· Partnered with hiring managers to recruit candidates for “hard to fill” requisitions; including executive,
senior and support level positions in Corporate Accounting and Finance departments
Love146 – Spokesperson Summer 2008 – Current
· Speak around the nation to raise awareness about the worldwide issue of child sex trafficking
The Winning Touch – Founder and Trainer January 2006 - Current
· Mentor young women to build confidence and perfect life skills
· Teach interview skills, goal setting, team building, time management and professional etiquette
Miss Universe Organization – Miss Virginia USA 2010 November 21, 2009 – November 20, 2010
· Served as Miss Virginia USA 2010
· Represented the State of Virginia at Miss USA 2010 Pageant. Awarded Second Runner-up (3rd Place)
· Speak around the nation about the Miss Universe Organization and my personal platform (Love146)
King County Executive Election – Intern June 1 – August 18 ,2009
· Administrative assistant for King County Councilmember Larry Phillips
CleanScapes – Intern June 1 – September 4, 2009
· Manage the Clear Alleys Program for Downtown Seattle
· Coordinate employees, staff projects and miscellaneous tasks
King County Council – District 4 Intern June 16 - August 8, 2008
· Assist staff with research and writing Councilmember responses to constituent correspondence
· Monitor and track media developments to keep the Councilmember fully updated
· Perform administrative duties and ensure an organized and efficient office responsive to public inquiries
· Plan and staff the Councilmember at community events
Activities and Leadership
The William & Mary Student Chamber of Commerce – Vice President of Initiatives
· Organized community events to foster business and student relationships
· Planned and presented community business plans at annual membership fundraiser
· Negotiated with City of Williamsburg for campus-city car sharing program
The Greek Impact –Fellowship of Sorority and Fraternity Members – Chair of Public Relations and
Outreach
· Promoted and publicized the organization and its events
Colorblind – Member
· Contributed to student group oriented towards promoting diversity and school unity
· Created and organized first annual campus-wide winter “Roast and Toast” (400 student attendees)
· Implemented fundraising strategies
Special Achievements
· Awarded MicroStrategy’s Employee of the Quarter Q1 2014 (Highest Grossing Alert Account Executive)
· Achieved record high of meeting 225% of my quota in Q1-2013 as MicroStrategy’s Inside Sales
Representative
· Dean’s List (Fall and Spring Semesters 2006, 2007, 2008, 2009, 2010, 2011)
· Phi Eta Sigma Honor and Alpha Lambda Delta Honor Societies
· The National Society of Collegiate Scholars (2006-2011)
· Founder/President of Students’ Against Destructive Decisions (SADD) in Fauquier County and Highland
School
· Congressional Award for Outstanding Young Leaders
· Presidential Youth Leadership Award: -- Awarded for volunteerism and leadership (400+ hours of
service)
· Academic Scholarship – Culpeper Lion’s Club
· Miss Virginia Teen USA 2006 -- Competed on NBC for Miss Teen USA (3rd Runner-Up)
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*References available upon request
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