Download - Sales & Marketing for Recruiting Professionals | Talent Connect 2012

Transcript
Page 1: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

Recruitment Marketing Attracting the High Achievers

Lou Adler

CEO ndash The Adler Group Author

Hire With Your Head and

The Essential Guide for Hiring and Getting Hired

LouA

The best of

TALENT CONNECT 2012

Quality of Hire

C B

D A

TALENT CONNECT 2012

Job-hunting Status Fully-employed

Extraordinary

Career Move

Great

Career

Move

Very Good

Career Move

Good Career

Move

Lateral

Transfer

LinkedIn Adler Group Survey 2011 ndash 4500 Members

20 Postings

Visible amp Compelling

20 Targeted Email

TargetedMail Merge

60 Networking

VTC ndash PERP

TALENT CONNECT 2012

Thinking Backwards

HAVE GET BECOME DO

The Wrong Way for Hiring

The Right Way for Hiring

TALENT CONNECT 2012

Thinking Backwards

Before Day 1 Skills Experience

HAVING Academics Competencies

Day 1 Title Company

Location $$ Responsibilities

Advertise amp Phone Screen

Beyond Year 1 Opportunity Long-

term Impact Long-term $$

Year 1 DOING Work

Impact Learning Team Total $$

Moment 1

Candidate Opt-in Screen

Interview Assess Offer

Acceptance Criteria

You canrsquot use a talent surplus process in a talent scarcity situation

HAVE GET BECOME DO

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 2: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Quality of Hire

C B

D A

TALENT CONNECT 2012

Job-hunting Status Fully-employed

Extraordinary

Career Move

Great

Career

Move

Very Good

Career Move

Good Career

Move

Lateral

Transfer

LinkedIn Adler Group Survey 2011 ndash 4500 Members

20 Postings

Visible amp Compelling

20 Targeted Email

TargetedMail Merge

60 Networking

VTC ndash PERP

TALENT CONNECT 2012

Thinking Backwards

HAVE GET BECOME DO

The Wrong Way for Hiring

The Right Way for Hiring

TALENT CONNECT 2012

Thinking Backwards

Before Day 1 Skills Experience

HAVING Academics Competencies

Day 1 Title Company

Location $$ Responsibilities

Advertise amp Phone Screen

Beyond Year 1 Opportunity Long-

term Impact Long-term $$

Year 1 DOING Work

Impact Learning Team Total $$

Moment 1

Candidate Opt-in Screen

Interview Assess Offer

Acceptance Criteria

You canrsquot use a talent surplus process in a talent scarcity situation

HAVE GET BECOME DO

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 3: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Job-hunting Status Fully-employed

Extraordinary

Career Move

Great

Career

Move

Very Good

Career Move

Good Career

Move

Lateral

Transfer

LinkedIn Adler Group Survey 2011 ndash 4500 Members

20 Postings

Visible amp Compelling

20 Targeted Email

TargetedMail Merge

60 Networking

VTC ndash PERP

TALENT CONNECT 2012

Thinking Backwards

HAVE GET BECOME DO

The Wrong Way for Hiring

The Right Way for Hiring

TALENT CONNECT 2012

Thinking Backwards

Before Day 1 Skills Experience

HAVING Academics Competencies

Day 1 Title Company

Location $$ Responsibilities

Advertise amp Phone Screen

Beyond Year 1 Opportunity Long-

term Impact Long-term $$

Year 1 DOING Work

Impact Learning Team Total $$

Moment 1

Candidate Opt-in Screen

Interview Assess Offer

Acceptance Criteria

You canrsquot use a talent surplus process in a talent scarcity situation

HAVE GET BECOME DO

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 4: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Thinking Backwards

HAVE GET BECOME DO

The Wrong Way for Hiring

The Right Way for Hiring

TALENT CONNECT 2012

Thinking Backwards

Before Day 1 Skills Experience

HAVING Academics Competencies

Day 1 Title Company

Location $$ Responsibilities

Advertise amp Phone Screen

Beyond Year 1 Opportunity Long-

term Impact Long-term $$

Year 1 DOING Work

Impact Learning Team Total $$

Moment 1

Candidate Opt-in Screen

Interview Assess Offer

Acceptance Criteria

You canrsquot use a talent surplus process in a talent scarcity situation

HAVE GET BECOME DO

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 5: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Thinking Backwards

Before Day 1 Skills Experience

HAVING Academics Competencies

Day 1 Title Company

Location $$ Responsibilities

Advertise amp Phone Screen

Beyond Year 1 Opportunity Long-

term Impact Long-term $$

Year 1 DOING Work

Impact Learning Team Total $$

Moment 1

Candidate Opt-in Screen

Interview Assess Offer

Acceptance Criteria

You canrsquot use a talent surplus process in a talent scarcity situation

HAVE GET BECOME DO

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 6: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 7: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Understand Your Ideal Candidate

Positive Motivators

Negative Motivators

Intrinsic Extrinsic

Career Maximization

Learn ndash Do ndash Become

Helping others

Team ndash Hiring Manager

Company or Mission

Recruitment

Marketing amp

Advertising

Eliminate the

Negatives

and Maximize

the Positives

Tip Close on

Positive

Internals

Slow growth

Work mix not satisfying

Not part of team

Mission not important

Cultural misfit

Low salary

Bad boss

Not appreciated

Deteriorating business

Economic need

Compensation Max

Short-term Rewards

Contests Bonus

Big Title - Big Brand

Ego need

GETTING DOING amp

BECOMING

Avoid the vicious cycle of underperformance low morale and turnover

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 8: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Great Ads Capture Intrinsic Motivator

McFrank amp Williams Advertising Agency Inc

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 9: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Turn Jobs into Careers

Need both hellip to find amp hire the best

Whatrsquos the EVP Why would a top fully-employed person take

this position Impact Growth Company

Long term component of a career move ndash the

becoming

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 10: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

How to Write an Email or Ad

Lead with EVP DOING Having

Beyond Year 1

Year 1

Past

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 11: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

The Candidate Persona

10 New

Sourcing

Ideas

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 12: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

The Importance of Messaging

Whatrsquos the EVP

Capture intrinsic motivator

Do Learn Become

Describe impact

Make it viral

Attention- getting

Take over the

Rebuilding of Phillyrsquos

Inner City 0-60 MPH

in

12 Years

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 13: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Be Compelling to Attract Top-third

Explore some truly weird openings for Optics Geeks for

freakishly difficult EOIR stabilization puzzles -

httpbitlySZtpY

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 14: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Texting and Tweets

1st build a virtual talent pool

Connect on LinkedIn

When texting Compliment 1st

Be vague but bigger title

Sell short chat

Send link to posting

Send link to your open calendar ndash

eg TimeTradercom

Make sure LIP shows you as SWK

Just found your LI Profile

ndash very impressive RU open to

chat about sr marketing exec spot

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 15: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

AGM

Format Future

Present

Past

Skills

EVP

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 16: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Compelling Email to Prospects

Intrinsic

Motivator

EVP

Future ndash Present

ndash Past Format

Skills

Reaction

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 17: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Everyone Else

3rd Degree+

2nd Degree

Connections

1st Degree

ERPHM

Groups

Nodes

You

The Value of Your Connectedness

1st ndash Connectedness

Targeted

Compelling

Narrow Casting

Highest ROE

3rd Degree ndash REACH

High Volume

Pushed Postings

Broad Casting

Low ROE

2nd ndash Networking

Referrals

Warm Calls

Sweet Spot

High ROE

ROE Return on Effort Think In-Out vs Out-In

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 18: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

Recruitment Marketing Summary

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 19: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

4 LinkedIn tools to help you recruit like a

marketer so that youhellip

21

1 Know your audience

2 Increase your relevance and reach

3 Go where your audience is

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 20: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

1 Know your audience with our free Talent Pool

reports

22

wwwslidesharenetlinkedin-talent-solutions

Industries covered - Software engineer

- Technical sales

- Procurement amp supply chain

people

- Marketing

- Healthcare

- Financial services

- Drilling and petroleum

US and European versions

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 21: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

23

Jobs you may be interested in Jobs you may be interested in

Financial Analyst Bank of America

Jobs you may be interested in

Sr HR Director Gap Inc

Bryan

Finance Analyst

Erica

Steve

Director of HR

job applications from recommended jobs [Not searched]

Sr Software Engineer

Amazon

Sr

Waterf all Mobile

Sr Software Engineer Waterf all Mobile

HR Director

Waterf all Mobile

Finance Manager

Sr Software Engineer

gt50

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 22: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

2 Increase your relevance and reach with

LinkedIn Job Slots

24

Product Marekting Manager NetAppndash Sunnyvale CA

Product Marketing Manager Amazoncom ndash Seattle WA

Senior Product Manager NetApp ndash Santa Clara CA

Jobs You May Be Interested In

See more raquo

Account Executive xyzCo ndash Sunnyvale CA

x

Sr Account Executive Amazoncom ndash Seattle WA

x

Sales Manager NetApp ndash San Jose CA

x

beta

Waterfall Mobile posted a job you may be interested in Sr Software Engineer

Jobs You May Be Interested In

See more raquo

x

x

x

Waterfall Mobile Sr Software Engineer

NetApp Sr Software Engineer

Amazon

Sr Sr Software Engineer

Erica Robertson

ACME systems

Sr Software Engineer

Share Careers See more jobs 6 minutes ago

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 23: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobilehellip

25

23 of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in lsquorecent

updatesrsquo stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 24: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

3 Go where your audience is through LinkedIn

Mobile and lsquoPicture Yourselfrsquo Ads

26

1 activity on LinkedIn = Looking at your

connectionsrsquo profiles

Erica Robertson Senior Java Developer

ACME systems

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us

Page 25: Sales & Marketing for Recruiting Professionals | Talent Connect 2012

TALENT CONNECT 2012

For more on all these tools

27

httptalentlinkedincom

httptalentlinkedincomcontact-us