Topsy Foundation
CASE STUDY
Monitoring period: 21 June – 26 July 2011
In a time where people have little hope
There are still a few Heroes
In the monitoring period, Topsy was mentioned 79 times Online:
58 of these mentions were on credible
Websites 14 were on Social Media Platforms
4 on Blogs
And 3 on News sites
In general, the Topsy Foundation reaches a lot of people…
Majority of these mentions were on websites that target mainly women, between the ages of 18 and 34
Demographics
Although majority of the mentions were Neutral, 25% were positive and nothing negative was said.
Sentiment
On Average, 4 565 people saw the articles, social media and blog posts as well as news articles during the reporting period –
Meaning that the average brand value for the period was R913.
So what does this mean?
Selinah 23 Mentions were about the Selinah advertisement.
What was it all about?
Sentiment • 7 Positive
• 16 Neutral
Platforms
• 16 Website
• 5 Social
• 2 Blog
Brand Reach
• Average Brand Reach: R231
• Cumulative Brand Reach: R5320
Celebrities for Charity 11 Mentions were about the Celebrities for Charity campaign.
What was it all about?
Sentiment • 5 Positive
• 6 Neutral
Platforms
• 5 Website
• 4 Social
• 2 News
Brand Reach
• Average Brand Reach: R5 558
• Cumulative Brand Reach: R61 143
Projects 15 Mentions were about Projects, specifically the sewing project.
What was it all about?
Sentiment • 2 Positive
• 13 Neutral
Platforms
• 10 Website
• 3 Social
• 2 Blog
Brand Reach
• Average Brand Reach: R60
• Cumulative Brand Reach: R907
Some of the Mentions
Useful Links • saidWot: www.saidwot.com • Twitter: www.twitter.com/saidwotorm /@saidwotorm • Topsy: http://www.topsy.org.za/
saidWot Demo • Free saidWot ORM Tool demo account: www.saidwot.com/contact-us Other Case Studies • Case Studies: http://www.saidwot.com/about-saidwot/case-studies
Appendix
Thank you.
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