Download - Safilo Q2 Report

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SAFILO!GROUP!SAFILO!QUARTERLY!COVERAGE!REPORT!

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TO:! !Antonella! Leoni,! Silvia! Rebuli,! Elena! Post,! Jason! Johnson,! Ileana! Baldo,! Tiziana! Benedetti,! Giulia! Astolfi,!!Camila!Ferrazzi,!Robin!Ettinger,!Eden!Wexler!and!Kelley!Hayes!!

CC:!Edward!de!Valle!II,!Sandra!P.!Duhamel!

FROM:!Maria!Teresa!Garcia!!

DATE:!July!15,!2014!!SUBJECT:!!Safilo!Q2!2014!Coverage!Report!!!!

Below!please!find!a!comprehensive!summary!of!PR!media!coverage!obtained!and!activities!performed!by!3A!

Worldwide!Agency!on!behalf!of!Safilo!Group!from!April!1,!2014!through!June!30,!2014.!!

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TOTAL!NUMBER!OF!PRESS!CLIPS:!87!TOTAL!REACH:!81,114,459!TOTAL!AD!VALUE:!$1,012,456.64!!AVERAGE!COST!PER!CLIP/!PER!QUARTER:!$11,637.43!!EXECUTIVE!SUMMARY!

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During! Q2,! 3A/Worldwide! increased! editorial! coverage! and! did! very! well! in! garnering! placements! for! Safilo!brands! in! identified! target!markets! throughout! the! region.! The! agency! has! been! able! to! garner! a! significant!amount!of!clips!based!solely!on!organic!pitching!without!events!and!editorial!deliveries.!!We!have!also!noticed!an!increase!in!top[tier!publications! including!but!not! limited!to!Esquire!Colombia,!Cosas!Peru!and!Ocean!Drive!Panama,! to! name! a! few.! ! We! have! also! increased! our! editorial! presence! via! photo! shoot! participation! and!interview!opportunities.!!

In! order! to! increase! visibility! and! maximize! coverage! for! this! third! quarter,! 3A/Worldwide! will! support! new!initiatives!such!as!Miami!Showroom!launch,!Safilo’s!80th!Anniversary!and!Carrera!by!Jimmy!Choo!collaborations!throughout! its! top! priority!markets.! ! The! agency’s!main! goal! for! this! quarter! is! to!work! on! celebrity! seeding,!editorial! photo[shoot! opportunities! and! continue! to! steadily! grow! proprietary! brands! in! market.! Moving!forward,!the!agency!will!also!coordinate!editorial!deliveries!with!top!tier!media! in!key!markets!tied!to!specific!themes! and! timely! pitches! to! help! build! on! editorial! reach! which! will! maximize! coverage! throughout! the!markets.!!!

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QUARTERLY!MARKET!BREAKDOWN!

!STRONGEST!MARKET!PER!QUARTER:!During!Q2,!3A/!Worldwide!has!increased!its!presence!in!Peru!and!Panama!in! comparison! to! previous! quarters.! The! agency! has! remained! on! strategy! and!will! continue! to! grow! Safilo’s!presence!among! its! top!priority!markets.!The!agency!will! continue!to! review!upcoming!editorial!opportunities!among!the!region!to!maximize!exposure.!!STRONGEST!MARKETS:!Peru!!MARKET!WITH!MOST!ROOM!FOR!GROWTH:!Costa!Rica!

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Andean&Region&3%&

Chile&&17%&

Colombia&8%&

Dominican&Republic&20%&

El&Salvador&1%&

Panama&8%&

Paraguay&&1%&

Peru&37%&

Uruguay&3%&

Venezuela&1%&

Quarterly)Market)Breakdown)of)Coverage)

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MONTHLY!MARKET!BREAKDOWN!IN!Q2!!

MONTHLY!MARKET!BREAKDOWN!ANALYSIS:!During!Q2,! 3A/Worldwide! has! remained! steady! across! all! three!months.!The!increase!in!coverage!in!April!was!a!direct!result!of!the!James!Franco!Video!and!the!Fashion!Show!collection!sunglasses!pitch,!which!had!great!pickup!throughout!the!region.!!!!

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0&

5&

10&

15&

20&

25&MONTHLY)MARKET)BREAKDOWN)IN)Q2)

April& May& June&

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QUARTERLY!BREAKDOWN!BY!MEDIA!TYPE!!MEDIA! TYPE! ANALYSIS:!During! Q2,! 3A/Worldwide! succeeded! in! attaining! a! great! number! of! online! hits! and!increased!its!overall!print!editorial!by!6%!compared!to!last!quarter.!!!

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Magazine&31%&

Online&68%&

Newspaper&1%&

Quarterly)Breakdown)by)Media)Type))

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PRESS!COVERAGE!GRID!!

SAFILO!QUARTERLY!EDITORIAL!COVERAGE!GRID!

DATE!! OUTLET!TYPE! OUTLET! HEADLINE! MARKET! CIRCULATION! PR!VALUE!

MAGAZINE!

April!!!!!!!!!2014!

MAGAZINE! Life!Style!! Gafas! Paraguay! 8,000! $15,100.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Cosas!!

Tommy!Hilfiger!primavera!2014!

Peru! 20,000! $25,800.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Flow!magazine!

Gafas!psicodélicas!OXYDO!COLLECTION!by!Sigrid!Calon!

Dominican!Republic!

10,000! $27,200.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Gerente!Tres!estilos!trendy!

Colombia! 80,000! $29,950.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Ocean!Drive!Panama!Fashion!Trends!

Panama! 15,000! $30,100.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Ocean!Drive!Panama! InShop! Panama! 15,000! $30,110.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Pink!Revista!!Lentes,!sol!y!verano!

Dominican!Republic!

11,000! $28,600.00!!

April!!!!!!!!!!!2014!

MAGAZINE! Prime!Life!&!Style!

18!Must!haves!de!esta!temporada!

Panama! 15,000! $28,300.00!!

April!!!!!!!!!!!26,2014!

MAGAZINE! Oh!!Magazine!Coleccion!Fresa!estilo!calido!

Dominican!Republic!

111,550! $27,500.00!!

April!!!!!!!!!!!26,2014!

MAGAZINE! Oh!!Magazine!Paraiso!Terrenal!Tropicalia!

Dominican!Republic!

111,550! $27,900.00!!

April!!!!!!!!!!!27,2014!

MAGAZINE! Revista!Mujer!Mezclas!Curiosas!

Chile! 150,000! $28,350.00!!

April!!!!!!!!!!!27,2014!

MAGAZINE! Revista!Mujer!Ojos!que!si!ven!

Chile! 150,000! $28,350.00!!

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May!!!!!!!!!2014! MAGAZINE! Esquire!Colombia!

Gagas!Marc!by!Marc!Jacobs!

Colombia! 30,000! $29,900.00!!

May!!!!!!!!!2014! MAGAZINE! Flow!Magazine!

El!Estilo!perfecto!para!tu!rostro!

Dominican!Republic! 10,000! $21,150.00!!

May!!!!!!!!!2014! MAGAZINE! Infashion! Para!todos!

los!cuerpos! Colombia! 67,400! $30,520.00!!

May!!!!!!!!!2014! MAGAZINE! InMagazine!!

Moda!de!calle!celebridades!


May!!!!!!!!!4,2014! MAGAZINE! Revista!Mujer!

Alessandra!Ambrosio!y!Anja!

Chile! 150,000! $28,500.00!!

May!!!!!!!!!4,2014! MAGAZINE! Revista!Mujer! Shakira!y!

Milan! Chile! 150,000! $28,350.00!!

May!!!!!!!!!6,2014! MAGAZINE! Revista!YA! Gafas!de!

otoño! Chile! 136,480! $26,300.00!!

May!!!!!!!!!8,2014! MAGAZINE! Antilope! El!

Escaparate! Chile! 18,000! $27,500.00!!

May!!!!!!!!!10,2014! MAGAZINE! Nueva! Lo!mas!IN!! Colombia! 500,000! $25,630.00!!

June!!!!!!!2014! MAGAZINE! Ocean!Drive!Panama! Fashion!

Trends! Panama! 15,000! $30,100.00!!

June[July!!!!!!!2014!

MAGAZINE! Pink!Revista!

Favorece!la!forma!de!tu!rostro!con!tus!lentes!de!sol!


June!!!!!!!7,2014! MAGAZINE! Oh!!Magazine!

De!la!pista!al!STREET!STYLE!


June!!!!!!!12,2014! MAGAZINE! La!Hora!Mujeres!! Solo!para!

ellos! Chile! 250,000! $26,430.00!!

June!!!!!!!15,2014! MAGAZINE! Revista!Mujer! Dulce!y!

transgresora! Chile! 150,000! $28,500.00!!

June!!!!!!!28,2014! MAGAZINE! Nueva! Must!have!

masculinos! Colombia! 500,000! $25,250.00!!

NEWSPAPER!

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June!!!!!!!

9,2014!NEWSPAPER! El!Pais!

Un!juguete!

para!el!niño!

más!grande!

de!casa!

Colombia! 60,000! $22,650.00!!

ONLINE!

April!!!!

2,2014!ONLINE! Agenciaorbita.org!

Anne!

Hathaway!le!

da!un!look!

chic!con!los!

lentes!Fendi!

Peru! 982,804! $2,856.57!!

April!!!!

2,2014!ONLINE! Jcmagazine.com!

Anne!

Hathaway!y!

su!look!chic!

con!los!

lentes!Fendi!

FF0026[s!!

Peru! 513,433! $10,201.63!

April!!!!

2,2014!ONLINE! SerPeruano.com!

Anne!

Hathaway!le!

da!un!look!

chic!con!los!

lentes!Fendi!

FF0026[S!

Peru! 399,980! $3,523.90!!

April!!!!

2,2014!ONLINE! Unicas.pe!

Jared!Leto!

en!la!

Semana!de!

la!Moda!de!

París!!

Peru! 1,112,692! $7,945.78!

April!!!!

3,2014!ONLINE! Modapty.com!

Anne!

Hathaway!

with!Fendi!

sunglasses!!

#streetstyle!

Panama! 3,802,991! $8,632.70!

April!!!!

3,2014!ONLINE! Unicas.pe!

Anne!

Hathaway!

demuestra!

su!lado!chic!

Peru! 1,112,692! $2,745.09!

April!!!!

4,2014!ONLINE! Ella.laprensagrafica.com!

Un!ícono!

fashion!!El!Salvador! 35,479! $6,020.13!

April!!!!

4,2014!ONLINE! Jcmagazine.com!

Lily!Allen!

lleva!lentes!

Fendi!Iridia!

al!festival!de!

Vogue!en!

Londres!

Peru! 513,433! $10,201.63!

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April!!!!4,2014! ONLINE! SerPeruano.com!

Lily!Allen!sin!duda!asegura!que!estaba!vestida!para!impresionar!con!sus!gafas!Fendi!Iridia!

Peru! 399,980! $3,201.70!!

April!!!!6,2014! ONLINE! Delamodayotrosdemonios.com! Los!looks!de!

la!semana! Colombia! 265,043! $4,965.88!

April!!!!6,2014! ONLINE! Modapty.com!

Jared!Leto!@!Miu!Miu!runway!!#Paris!

Panama! 3,802,991! $5,445.80!

April!!!!7,2014! ONLINE! Agenciapressnoticias.com!

Lily!Allen!sin!duda!asegura!que!estaba!vestida!para!impresionar!con!sus!gafas!Fendi!Iridia!

Peru! 5,550,237! $2,745.90!

April!!!!7,2014! ONLINE! Altapostura.com!

Gucci!Presenta!Techno!Color!Sunglasses!by!James!Franco!

Venezuela! 17,594! $2,095.96!

April!!!!7,2014! ONLINE! Jcmagazine.com! Fashion!

Show!2014! Peru! 513,433! $4,108.16!

April!!!!8,2014! ONLINE! Agenciaorbita.org!

Estrella!January!Jones!lleva!gafas!de!sol!Fendi!

Peru! 982,804! $2,304.68!!

April!!!!8,2014! ONLINE! Diariolibre.com!

Lentes!de!sol!directos!de!la!pasarela!

Dominican!Republic! 9,681! $3,963.18!

April!!!!8,2014! ONLINE! Generaccion.com!

Fashion!Show!v.!2014!

Peru! 50,095! $3,452.07!

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April!!!!8,2014!

ONLINE! Jcmagazine.com!

Estrella!January!Jones!lleva!lentes!de!sol!Fendi!FF0025[s!

Peru! 513,433! $4,401.78!

April!!!!8,2014!

ONLINE! SerPeruano.com!

Estrella!January!Jones!lleva!gafas!de!sol!Fendi!FF0025[s!

Peru! 399,980! $3,608.95!!

April!!!!8,2014!

ONLINE! Zafari.cl!

Fashion!Show!2014!lentes!de!sol!Dior,!Max!Mara!y!Marc!Jacobs!

Chile! 2,823,219! $5,607.29!

April!!!!9,2014!

ONLINE! Goodqueens.wordpress.com!Fashion!Show!V.2014!

Chile! 8,031,314! $3,230.78!

April!!!!9,2014!

ONLINE! Luhho.com!

James!Franco!protagoniza!y!dirige!el!video!Techno!Color!Sunglasses!de!Gucci!

Andean!Region!

12,599! $6,401.74!

April!!!!11,2014!

ONLINE! !Paula.com.uy!Participacion!estelar!

Uruguay! 820,683! $3,087.66!

April!!!!11,2014!

ONLINE! Dia31.com!

James!Franco,!protagonista!y!director!del!video!Sunglasses!

Peru! 12,972,480! $3,956.70!

April!!!!11,2014!

ONLINE! Generaccion.com!

James!Franco,!protagonista!y!director!del!video!Techno!Color!Sunglasses!

Peru! 50,095! $3,856.74!

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April!!!!13,2014! ONLINE! Luhho.com!

Marc!Jacob,!Dior!y!Max!Mara!presentaron!sus!nuevas!gafas!de!sol!!

Andean!Region! 12,599! $6,607.52!

April!!!!15,2014! ONLINE! Basicoconestilo.com!

James!Franco!y!las!gafas!techno!color!de!Gucci!

Chile! 1,591,429! $3,705.80!

April!!!!16,2014! ONLINE! Agenciaorbita.org!

James!Franco,!protagonista!y!director!del!video!Techno!color!Sunglasses!

Peru! 982,804! $2,500.10!!

April!!!!16,2014! ONLINE! Moritastyle.com!

James!Franco!protagoniza!y!dirige!el!video!techno!color!sunglasses!de!Gucci!!

Chile! 13,757! $2,804.90!

April!!!!16,2014! ONLINE! Pandora.com.do! Techno!

Color!Dominican!Republic!! 651,601! $4,102.76!

April!!!!16,2014! ONLINE! SerPeruano.com!

James!Franco,!protagonista!y!director!del!video!techno!color!Sunglasses!

Peru! 399,980! $3,330.15!!

April!!!!17,2014! ONLINE! Dressmix.com.uy!

Max!Mara%2c!Dior!and!Marc!Jacobs!Fashion!Show!2014!

Uruguay! 18,347! $4,206.78!

April!!!!17,2014! ONLINE! Jcmagazine.com!

James!Franco!protagoniza!y!dirige!video!de!

Peru! 513,433! $4,209.73!

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Gucci!

April!!!!18,2014! ONLINE! Dressmix.com.uy!

Gucci!Techno!color!dirigido!por!el!actor!y!escritor!James!Franco!

Uruguay! 18,347! $4,206.78!

April!!!!18,2014! ONLINE! Blogdestilo.com!

James!Franco!dirige!y!actúa!en!el!último!video!para!la!firma!italiana!Gucci!

Peru! 13,012,920! $3,648.90!

April!!!!21,2014! ONLINE! Diamondmagazine.com.pa! Cristales!chic! Panama! 5,058,958! $5,963.78!

April!!!!22,2014! ONLINE! Consultordemoda.com!

James!Franco,!protagonista!y!director!del!video!techno!color!sunglasses!

Dominican!Republic!! 1,390,937! $3,630.46!

April!!!!22,2014! ONLINE! Diariolibre.com!

James!Franco!muestra!su!lado!más!seductor!para!Gucci!

Dominican!Republic!! 9,681! $3,789.50!

April!!!!22,2014! ONLINE! Revistamujer.cl!

James!Franco!dirige!y!protagoniza!nuevo!comercial!de!Gucci!!

Chile! 96,275! $4,093.64!

May!!!!!!!!!10,2014! ONLINE! Diariolibre.com!

Dos!looks,!una!misma!paleta!de!colores!


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May!!!!!!!!!12,2014! ONLINE! Jcmagazine.com!

Cóctel!de!Fendi!Eyewear!en!la!boutique!de!Fendi!en!Beverly!Hills!

Peru! 513,433! $4,406.63!

May!!!!!!!!!13,2014! ONLINE! Generaccion.com!

Celebridades!asisten!cóctel!de!Fendi!Eyewear!

Peru! 50,095! $3,602.29!

May!!!!!!!!!13,2014! ONLINE! Luhho.com!

Fendi!presentó!su!nueva!colección!de!gafas!de!sol!en!Beverly!Hills!

Andean!Region! 12,599! $6,860.92!

May!!!!!!!!!28,2015! ONLINE! Diariolibre.com!

Sabes!quer!lentes!de!sol!le!quedan!mejor!a!la!forma!de!tu!cara!


May!!!!!!!!!29,2017! ONLINE! Generaccion.com!

Un!estilo!unico!para!cada!mujer!

Peru! 177,880! $3,602.29!

May!!!!!!!!!29,2016! ONLINE! Jcmagazine.com!

Lentes!de!sol!para!tu!forma!de!rostro!desde!Safilo!Group!

Peru! 351,157! $4,258.27!

May!!!!!!!!!28,2014! ONLINE! Agenciaorbita.org!

Gafas!de!sol!para!tu!forma!de!la!cara!

Peru! 982,804! $2,856.57!

May!!!!!!!!!30,2014! ONLINE! Bombshellboom.blogspot.com!

Descubre!que!tipos!de!lentes!debes!usar!segun!la!forma!de!!tu!cara!

Chile! 8,985! $3,200.00!

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June!!!!!!!8,2014! ONLINE! Jcmagazine.com!

James!Franco,!Lilly!Allen!y!Rosie!Huntington!siempre!a!la!moda!

Peru! 513,433! $4,406.63!

June!!!!!!!10,2014! ONLINE! Agenciaorbita.org!

¡Papá!a!la!moda!con!Safilo!!!

Peru! 982,804! $2,653.90!

June!!!!!!!10,2014! ONLINE! Consultordemoda.com!!

Lentes!de!sol!que!las!celebridades!prefieren!

Dominican!Republic! 1,390,937! $3,699.08!

June!!!!!!!11,2014! ONLINE! Santiagochic.com!

Papá!a!la!moda!con!#Safilo!

Chile! 477,527! $4,452.44!

June!!!!!!!11,2014! ONLINE! Unicas.pe!

En!el!Día!del!Padre,!la!moda!lo!pone!Safilo!

Peru! 1,112,692! $4,258.27!

June!!!!!!!12,2014! ONLINE! Agenciaorbita.org!

¡Métele!un!gol!al!estilo!con!Safilo!!!

Peru! 982,804! $2,452.78!

June!!!!!!!12,2014! ONLINE! Diariolibre.com! Moda!

fútbolera!Dominican!Republic! 9,681! $3,965.32!

June!!!!!!!12,2014! ONLINE! Generaccion.com!

¡Métele!un!gol!al!estilo!con!Safilo!!

Peru! 177,880! $3,602.29!

June!!!!!!!12,2014! ONLINE! Moritastyle.com!

¡Métele!un!gol!al!estilo!con!Safilo!!


June!!!!!!!19,2014! ONLINE! Plusfarandula.com!

Shailene!Woodley,!en!bajo!la!misma!estrella!

Peru! 621,778! $4,366.86!

June!!!!!!!19,2014! ONLINE! SerPeruano.com!

Shailene!Woodley,!“Bajo!la!Misma!Estrella”!!

Peru! 399,980! $3,697.02!

!! !! !! !! Total!Reach:! 81,114,459! $1,012,456.64!

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!SÁFILO!GROUP!

PRESS!COVERAGE!ADDENDUM!! April!1,!2014!–!June!30,!2014!

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March, 2014 Circulation: 4,000

April 2014 Circulation: 20,000

April, 2014 Circulation: 10,000

April, 2014 Circulation: 5,000

April 26, 2014 Circulation: 111,550

April 27, 2014 Circulation: 150,000

May, 2013 Circulation: 30,000

May-June, 2014 Circulation: N/A

May 4, 2014 Circulation: 150,000

June 2014 Circulation: 15,000

June-July 2014 Circulation: 5,000

June 7th, 2014 Circulation: 100,000

June 12, 2014 Circulation: 250,000

June 9th, 2014 Circulation: 60,000

April 2, 2014 UMV: 982,804

April 2, 2014 UMV: 513,433

April 2, 2014 UMV: 399,980

April 2, 2014 UMV: 1,112,692

April 3, 2014 UMV: 3,802,991

April 3, 2014 UMV: 1,112,692

April 4, 2014 UMV: 35,479

April 4, 2014 UMV: 513,433

April 4, 2014 UMV: 399,980

April 6, 2014 UMV: 265,043

April 6, 2014 UMV: 3,802,991

April 7, 2014 UMV: 5,550,237

April 7, 2014 UMV: 17,594

April 7, 2014 UMV: 513,433

April 8, 2014 UMV: 982,804

April 8, 2014 UMV: 9,681

April 8, 2014 UMV: 50,095

April 8, 2014 UMV: 513,433

April 8, 2014 UMV: 399,980

April 8, 2014 UMV: 2,823,219

April 9, 2014 UMV: 8,031,314

April 9, 2014 UMV: 1,102,661

April 11, 2014 UMV: 820,683

April 11, 2014 UMV: 12,972,480

April 11, 2014 UMV: 50,095

April 13, 2014 UMV: 1,102,661

April 15, 2014 UMV: 1,591,429

April 16, 2014 UMV: 982,804

April 16, 2014 UMV: 13,757

April 16, 2014 UMV: 651,601

April 16, 2014 UMV: 399,980

April, 17 2014 UMV: 18,347

April 17, 2014 UMV: 513,433

April, 18 2014 UMV: 18,347

April, 18 2014 UMV: 13,012,920

April 21, 2014 UMV: 5,058,958

April 22, 2014 UMV: 1,390,937

April 22, 2014 UMV: 40,180

April 22, 2014 UMV: 96,275

May 10, 2014 UMV: 9,681

May 12, 2014 UMV: 513,433

May 13, 2014 UMV: 50,095

May 13, 2014 UMV: 1,102,661

May 28, 2014 UMV: 9,339

May 29, 2014 UMV: 177,880

May 29, 2014 UMV: 351,157

May 28, 2014 UMV: 982,804

May 30, 2014 UMV: 8,985

June 8, 2014 UMV: 351,157

June 10, 2014 UMV: 982,804

June 10, 2014 UMV: 1,390,937

June 11, 2014 UMV: 477,527

June 11, 2014 UMV: 1,112,692

June 12, 2014 UMV: 982,804

June 12, 2014 UMV: 9,339

June 12, 2014 UMV: 177,880

June 12, 2014 UMV: 13,757

June 19, 2014 UMV: 621,778

June 19, 2014 UMV: 399,980