Download - Rural Mobile Marketing

GrowBrand

Awareness

ConnectConsumers

InciteProduct

Activation

Catch

Consumers’ Attention

Rural Mobile Marketing

Sponsor their calls, Get their

ears.

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Capturing the rural market through a

mobile strategy requires a

different go-to-market approach


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The rural market has its own particular

momentum and buying behavior for which any mobile

strategy will have to adapt to succeed.


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Few important facts to know about the Rural Mobile Market

in Africa.

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Rural communities use

feature phones.

The vast majority (>80%) of mobile phones in rural markets are feature

phones. SMS and voice are the only carriers available to talk to them.


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Rural communities have

low level of literacy

Nearly half of the rural adult

population has little or no formal primary education level.


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Rural communities are

low ARPU subscribers.

The Average Revenue Per rural Subscriber is < $2 p/m. This category of

mobile subscribers always run out of credit to call their loved ones.


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Rural communities

prioritize on the essential only.

For every dollar earned, they need to make critical decision between

either buying airtime, soap, sugar, salt, beer, etc.


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Rural communities are

influenced at their Point of Sale.

Communities Tuck-shops have significant influence over rural communities buying behavior.


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To stay Top in their Minds, a successful mobile strategy will

have to adapt to their habits, environmental limitations and

mobile device types.

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The best mobile strategy for rural communities will have to largely

use voice as carrier; it requires the

least level of literacy.


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Introducing

A Branded Sponsored Call service that will help consumer brands automatically connect with rural

consumers, engage with them socially and convert them to customers.

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ChiChi can be implemented either

as an Open or Closed group toll-free SMS “Call-back” Service.


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So…How does the Open group

service works?

Open toll-free SMS “Call-back” Service

requires NO registration and is open to the wide public. (Inclusive of other towns)

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1. Any user simply sends an SMS of the number they wish to call to the Consumer

Brand’s toll-free SMS service.

2. The service will then call them back, play the ads and automatically connect the call.

33111

+23481567898

Send Cancel

Consumer Brand’s toll-free SMS Number

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And…How does the Closed group

service works?

Closed group toll-free SMS “Call-back” Service

requires user registration at closest Consumer Brand’s

Point of Interest.(Closest tuck-shop in that community)

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The Agent (Consumer Brand’s reseller) will be trained to register interested

users mobile number through a

simple SMS command.

Consumer Brand’s toll-free SMS Number

33111

Reg+23481567898

Send Cancel

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Such Agent will also be the first point of contact to educate the rural

community on how to use the service.

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Once registered, users would then be able to send their correspondent

number to the Brand’s toll-free SMS number to make their free calls.

What are the benefits of the Open or Closed

group model?

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Open group Closed group

• Maximum Brand visibility beyond the borders of the rural communities.

• High chance of driving nation-wide product trial.

• High chances of converting more users to customers.

• Restricted Brand visibility to only targeted communities.

• Increase “Walk-in-store” chances to Consumer Brands’ Agents tuck-shops.

• Agents will turn out to be a strong consumer brand’s product advocate as he wishes to see more people coming to load free minutes from his tuck-shop.

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We can customize ChiChi with nice features to

suit your mobile campaign objective & budget.

Sponsored Call duration

Calls per user per week

Integrated mobile survey

Free call top up per day

Calls per user per day

Our Brand Promises:

1.Get your mobile Audio Ad listened to from end-to-end 2.Incite product trial with free mobile coupons*3.Re-target inactive customers to increase product trial*4.Profile your customers through mobile survey5.Geo-locate your customers to stay relevant*6.Stimulate tone of free “WoM” consumer referrals7.Report product sales performance linked to the campaign

* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.

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Sounds Excellent?

Get in touch:Justpalm.com

Web & Mobile MarketingBBM: 2AC723DB

Web: www.justpalm.comWhatsApp: +27 78 79 37 399

E-mail: [email protected]