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Roots Canada
Professor: Maurice Platero
Course : SIB 470
Prepared by-
Sahil Bhatia 021-340-138
Shubham Karanwal 018-20-132 !ueyin" #u $%a""ie& 014-18'-142
Rou!a (uan" 0'2-8'3-113
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+ntrodu,tion o* Roots
• #sta$lised in %7'
• ( pri)ately eld Canadian
$rand
• %*0 stores in +ort
(merica• Sips to ,0 countries
online
• -ead office is in Toronto.
"ntario
%ission StatementRespect the culture artwhich they operate, thelocal law, and the workerswho manufactures roots
products
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VIDEO
1st video link
https://wwwyoutu!ecom/watch"v#$If %&'(i)*+nd video
https://wwwyoutu!ecom/watch"v#*!-O.au'0w
https://www.youtube.com/watch?v=LIfAjHKiXBQhttps://www.youtube.com/watch?v=LIfAjHKiXBQhttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=LIfAjHKiXBQhttps://www.youtube.com/watch?v=LIfAjHKiXBQ
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.R C%P/! / PR.C)
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Produ,ts /nalysis
a,et pri,e• ew arrival leather &acket :23-4521444
6%D
• On sale: 1045-44
• ormal &acket price: 1445344
Sellin" strate"y• 76reatin8 customi9ed products for
specic needs;
• 6reates custom5made 8oods andapparel for a wide5ran8e of clients
• B2B
wholesalers
retailers
customers
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eatures
• %00/ fine leaters fromte $est tanneries in
Italy
•
-andcrafted and-andmade products
• 1ariety of designs and
accessories
• 1ariety of leatermaterials
• Best in price
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Bene5ts to Customers
• -ig 2uality leater
• 3onglasting
• !arm and 5indproof
•6asion statement
• Stylis
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)ar"et %aret
•
Tokyo. apan
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hy )oyo9 apan:
•
Tokyo is a ot spot for teirla$el to $e featured
• apan as a good market of
leater ;ackets
• 3arge amount of targetmarket
• apanese people lo)e style
and fasion as designers
from around te glo$e
• !eater in apan also play
an important role for leater
;ackets sale and demand
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/bout )oyo9 apan
•
apan is an island nation in #ast (sia• 3ocated in te Pacific "cean
• Tokyo is te capital city of apan
•
Population of %'', million• Tokyo is also kno5n as te largest metropolitan
economy in te 5orld
• Tokyo is te international
finance center in te 5orld
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Culture o* apan
• Japanese culture has evolved greatly from its origins.
Contemporary culture combines influences fromAsia !urope and "orth America.
• A hard#$or%ing society
•
Japanese see% entertainment $herever they can.
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apan 6,onomy• apan as tirdlargest economy $y nominal s fourtlargest economy $y
purcasing po5er parity
• It is also te 5orld>s fourtlargest e?porter and
fourtlargest importer• Te regions 5it te most purcasing po5er per
person are +ort (merica. apan and !estern
#urope
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• Te
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Commer,ial a,tor•
apan as $een a !T" mem$er since % anuary%,
• Mem$er of s
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Canada;apan Relation
• apan>s =irect In)estment toCanada: *7 $illion yen
• =irect In)estment from
Canada to apan: %,%D
$illion yen
• Mineral fuels and oils are
Canada>s main e?ports to
apan• 1eicle parts. nuclear
macinery and electrical
macinery are apan>s main
e?ports to Canada
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eather in )oyo
• "n a)erage. te coolest and driest mont is
anuary
• Most rainfall @rainy season is seen in Marc.(pril. May. une. uly. (ugust. Septem$er and
"cto$er
• Te Pacific "cean side of apan recei)es less sno5
$ut can still $e 2uite cold
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Clothin" )rends in apan
• apanese fasion maga9ines
• (t present. tere are many styles of
dress in apan. created from a mi? of
$ot local and foreign la$els Some of
tese styles are e?treme and a)ant
garde. similar to te aute couture
seen on #uropean cat5alks• 6asion spots: Si$uya. -ara;uku
and (oyama
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+mport < 6=port Re"ulations$>aws&
Pri,in" >aw ,ornerstone role < be"o7ernment "uided
Promotion >aw •real and meetre.uirement•
promote the .uality of8oodsservices
•protect consumers<ri8hts and
interests
Pa,a"in" laws •reduce packa8in8 waste• sustaina!ledevelopment
Physi,al istribution< lo"isti,s laws
transportation, stora8e,handlin8, distri!utionprocessin8
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+mport and e=portdo,ument
• =GP Sigtdocuments: good for operate and regulate costs
and e&pand e&port
•
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Shipment and paymentmethod
)oronto9Canada
(ali*a=9Canada
3days
30days
)oyo
port9
1 d
a y
)oyodowntown
CSCCompany+n,?
CSshippin"
method
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S)
/nalysis---Stren"ths• -ig 2uality product
• Strong $ackground and
reputed name• Strong net5ork of
5olesalers and retailers
• (d)anced designers to
design different types ofproducts
• 6asiona$le and appealing
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S) /nalysis---
eanesses
•
/ new step towards apanese maret
• Clothin" is a distin,ti7estyle
• ue to its uni@ueness its
e=pensi7e• .npopular in other
,ountries than .S/ andCanada
• Cheaper mi=ed leather
Aa,ets a7ailable in maret
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S) /nalysis---
pportunities
• ( 5ide range of target
market
• "nline sopping to support
• -igly disposa$le income
•
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S) /nalysis---
)hreats
• Sti ,ompetition
• Considered as littlee=pensi7e
• ther ,ompanies
started to maesimilar produ,ts asRoots
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Con,lusion
• >eather materials: Ve8eta!le tanned leather
• Produ,t opportunity to be sold 8oodreputation, hi8h .uality, and redesi8n
• eatures: creative desi8n, popular collection, and6reatin8 customi9ed products for specic needs
• Bene5ts: hi8h .uality, eco5friendly, and providedi=erent types of leather &ackets
• S): prospects are positive and sustaina!le >
meet customers< needs
• Competiti7e ed"es: leather factory, hi8h .uality,8ood reputation, reasona!le price, and eco5friendly
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Brid"e Statement
• % renowned !rand for superior.uality leather &ackets can !e reliedon
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)han you *or your listenin"