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Mobile advertisingthat matters
Marcos [email protected]@mrcsqzd
www.root4.com
1. Brand 2. Services 3. Branded Mobile Games & Activities
USERS
COMPANIES
NONPROFITS
VitalcanAnimal´s day campaign
Just 3 days of social mediaengagement on Facebook & Twitter
630 users joined
12 Countries
2 minutes of average real time engagement with the brand
+300.000 campaign views on tweets, posts and shares
DemoDay
$320K
2013
2014
2015
15000Users
Brasil/USA
2016
2012
ROOT4 TEAM
ROOT4 COMMUNITY
ROOT4 TEAM
ROOT4 COMMUNITY
ROOTER
ROOT4 TEAM
ROOT4 COMMUNITY
ROOTER
WORLD
ROOT4 TEAM
COMPANIESFrom Storytelling to Storydoing
From Best OF the world toBest FOR the world
Meaningful brands outperformstock market by 120%
Where do their customers spendthe vast majority of their time?
$11B were spent on mobile advertising on 2013
CONSUMERS75% don’t truth advertisement
80% think brands do not improve people’s life
69% would buy from a brandthat shows its CSR results
Keep their phones within arm’slength 90% of the time
For every 10 downloaded Apps, 8 are used once and then deleted
COMPANIESmobile advertising
+ reputation
NONPROFITSpromotion + fundraising
USERSAspirationals
+ Social leader 3.0
Source: The 2013 Aspirational Consumer Index. GlobeScan, SustainAbility, and BBMG
Mobile games and activities
Our paying customer = Companies
Mobile games and activities
In context participationwithin events
Our paying customer = Companies
Mobile games and activities
Interactive TV advertising
In context participationwithin events
Our paying customer = Companies
New Root4 campaign
New Root4 campaign
25% users joins
75% do it again!
50% participates
New Root4 campaign
25% users joins
25% CTRTap-2-URLTap-2-SendTap-2-Call
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