- 1. ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman,
CAE The Golden State Chapter CMAA October 19, 2009
2. www.marketingintelligenceblog.nl 3. Social media usage
doubled since 2007
- 2010 GenY outnumber Baby Boomers
GenY & X email pass 1.5 M items shared on Facebook daily 78%
trust peers vs. 14% ads Power is in the hands of consumers 4. 5.
Beth Kanter, bethkanter.org Member Objective 6. 5 WAYS TO USE
SOCIAL MEDIA & THE WEB 7. 5 STEPS
- Find the tool(s) right for you
8. Tools
- Create a member connection map.Start with aHub(your website)
addTraditional Channels(phone, email, mail, listserv) andNew
Channels(Online member community, social media)
- Listen(Google Alerts, Twitter search )
- Communicate(RSS, feed aggregator, bookmarking )
- Engage(Discussions, sharing, contributing)
9. 5 STEPS
- Find the tool(s) right for you
- Trial, test, reflect, repeat
10. Tools to Listen 11. Tools to share content / engage 12.
Tools to generate buzz 13. Tools to build community 14. 3 Small
Actions to Take
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- Googles Blog Searchhttp://blogsearch.google.com/
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- Google Alertshttp://www.google.com/alerts
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- Social Mentionhttp://www.socialmention.com/
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- Technoratihttp://www.technorati.com/
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- Twitterhttp://search.twitter.com/
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- Quick poll what tools are they using
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- Import emails to checkwhos there
- Test one outpost at a time
15. CONTACT ME
- Website:www.marinermanagement.com