ROI FOR WORSHIP SPACES
Danny Rosenbalm, CEO, Morris Betsy Buhler, Pastor of Communica;ons, Community Bible Church
INTRODUCTION • WHAT IS ROI?
• Return On Investment
• HOW IS ROI MEASURED?
• ROI has multiple metrics depending on role
with project or within organization.
• TRADITIONAL ROI VS. VALUE-BASED ROI
INTRODUCTION • WHAT IS ROI?
• Return On Investment
• HOW IS ROI MEASURED?
• ROI has multiple metrics depending on role
with project or within organization.
• TRADITIONAL ROI VS. VALUE-BASED ROI
• For each buying type to “win”
• For all stakeholders to be aligned on:
– Goals
– Timeline
– Cost
KEYS TO ROI SUCCESS
• Demonstra;ng how the bleeding-‐edge technology will evolve
and grow over lifespan
• Crea;ng a system that is adaptable, configurable, and
transla;onal
• Designing and installing a system that is easy-‐to-‐use and
approachable not only for you but also for your volunteers
• Crea;ng systems that are reliable each week
TECHNICAL BUYERS CREATE VALUE ROI BY:
• Technology lifespan
• Future-‐proof infrastructure
• Solid acous;c and pre-‐visual modeling
• Delivering technically savvy systems that convey the
church’s message
• Ability to train volunteers
TECHNICAL BUYERS MEASURE VALUE ROI THROUGH:
• Focusing on system’s ease-‐of-‐use yet ability to create highly
impacMul experiences weekly
• Demonstra;ng that system technology provides flexibility to
alter plans during service based on reac;on
• Demonstra;ng system’s relevance to church demographic
• Demonstra;ng confidence that Worship Leader has in system on
weekly basis
CREATIVE BUYERS CREATE VALUE ROI BY:
• System appearance in space
• Ability to accomplish ministry goals and effec;vely convey
message
CREATIVE BUYERS MEASURE VALUE ROI THROUGH:
“Use technology to see God more clearly.”
• Defining func;onality
• Determining cost
• Es;ma;ng value; value of spend and how value is
qualified
• Developing budget; how to develop and how to iden;fy
what budget should be
EXECUTIVE BUYERS CREATE VALUE ROI BY:
• System’s impact on master planning
• Technology lifespan
• Capital investment planning
• Church demographics & worship style
EXECUTIVE BUYERS MEASURE VALUE ROI THROUGH:
DO YOU IDENTIFY WITH ANY OF THESE BUYING TYPES?
DISCUSSION BREAK
WHAT CHALLENGES HAVE YOU FACED IN THIS PROCESS?
ARE THERE ANY RESOURCES YOU HAVE FOUND VALUABLE AS YOU MAKE TECH DECISIONS?
HOW DO I MAXIMIZE VALUE ROI?
PLAN THE WORK WORK THE PLAN
• IMAGINE
• DESIGN
• INTEGRATE
• EDUCATE
AVL SYSTEM DESIGN PROCESS
4-STEP PROCESS ROI-FOCUSED STEPS
Ensures that gear is maximized to 100% operation
Ensures goals are set and provides a blueprint for success
• Captures narra;ves from all three buyers
• Includes all equipment needed to accomplish goals
• Includes line-‐item pricing to ensure that your
project remains within budget
• Aids in planning projects in phased-‐approach
DESIGN
• Provides 3D rendering of how system actually fits into the
space (screens, cameras, etc.)
• Visual representa;on of amplitude (SPL) and frequency
response throughout the sea;ng chart
• Confirms assump;ons made during planning phases to
prevent site line issues (screen/monitor sizing and
placement, etc.)
PREVISUALIZATION & ACOUSTIC MODELING DESIGN
• Provides operators with ability to not only run
system but to maintain system over ;me
• Op;mize and maximize gear func;onality
• Educate operators on volunteer training
EDUCATION CONTINUE TO CREATE VALUE
• InfoComm
• NAB • AES (American
Engineering Society)
• LDI (Ligh;ng Design Interna;onal)
• Worship Facili;es Magazine
• FILO Conference (regional)
• SALT
• Thrive
• Na;onal Worship Leaders Conference
• Engage
EDUCATION EDUCATIONAL RESOURCES
THANK YOU ANY FINAL QUESTIONS?
FOR YOUR TIME TODAY
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