Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________.
___________________ Signature ___________________Name (typed or printed) ___________________Date This is a business plan. It does not imply an offering of securities.
Table of Contents
Page 1
1.0 Executive Summary .................................................................................................................................11.1 Company Summary .......................................................................................................................2
2.0 Services ..................................................................................................................................................23.0 Market Analysis Summary .......................................................................................................................24.0 Strategy and Implementation Summary ...................................................................................................2
4.1 Competitive Edge ..........................................................................................................................34.2 Marketing Strategy ........................................................................................................................34.3 Sales Strategy ...............................................................................................................................34.4 Milestones .....................................................................................................................................3
5.0 Management Summary ...........................................................................................................................46.0 Financial Plan .........................................................................................................................................5
6.1 Projected Cash Flow......................................................................................................................7
Roblyn's Home Repair
Page 1
1.0 Executive Summary
Roblyn's has to be honest in our approach to business and the way we deal with our customers. Roblyn's will always have our vision in the future because we are committed to being informed/updated in any transitional changes that time mandates such as active trends in taste, decor and custom colors.
At Roblyn's we are committed to customer service : we will never ignore a single customer! Roblyn's will always make sure our craftsmanship will meet and/or exceed all expectation! Remember at Roblyn's we always do it right the first time!
Sales
Gross Margin
Profit Before Interes t and Taxes
$0
$3,000
$6,000
$9,000
$12,000
$15,000
$18,000
$21,000
$24,000
($3,000)
2009 2010 2011
Highlights
Roblyn's Home Repair
Page 2
1.1 Company Summary
Roblyn's Home Repair will start as a Sole Proprietorship. This course will be taken because of being the least expensive to start. Also regulations, taxes, start-up cost, licences, insurance are more cost efficient. Roblyn's is a service company that offers quality in service and craftsmanship. This will allow Roblyn's to claim at least 3% of the total market in Metro Atlanta Within a period of 5 years.
2.0 Services
Roblyn's Home Repair is a diversified company that caters to all seasons. In the spring we will offer spring cleaning of yards, roofs gutters. Repainting, repairs, resealing( windows, doors, wooden decks, gutters, down spouts, siding seams). In the Summer Roblyn's will offer painting, damage control and repair, landscape maintenance. In the fall we offer landscape maintenance, tree ,shrub pruning. In the winter, fire wood, landscape clean up, wintering homes for maximum heat efficiency.
Roblyn's is committed in doing it right the first time with no short cuts in craftsmanship or materials . Roblyn's will never install inferior materials nor charge for work that is not necessary.
3.0 Market Analysis Summary
According to US census the Metro Atlanta is growing at the rate of 38% per 5 years that is 8.33% per year. Our goal at Roblyn's Home Repair is to claim 3% of the market in 5 years which is 147,255 homes that need Roblyn's with room for expansion. With 3% Roblyn's gross would be $255,882,500 within that 5 year span.
Home repair is the fastest growing market in the southeast. The growth rate is staggering( around 75% in Atlanta alone)! With exceptional craftsmanship with affordable pricing Roblyn's will have no trouble getting at least 3% of the total market within 5 years of our conception.
4.0 Strategy and Implementation Summary
Roblyn's Home Repair is innovative in the concept of home repair and landscape design. Roblyn's will have an honest; no nonsense approach to customer service. Appeasing the market with quality craftsmanship and affordable pricing. Roblyn's will never cut coroners by installing faulty nor damaged products to the consumer!
Roblyn's Home Repair
Page 3
4.1 Competitive Edge
Roblyn's one stop shopping for home repair is convenient for our customers and time saving in not having to deal with 5 (five) or 6(six) diffrent contracters to only 1(one). Roblyn's is a service company that will deliver services advertised!
4.2 Marketing Strategy
First Roblyn's has to get our name out as the one stop for home repair! This is done by sending out flyers and handing out cards. Talking with people at Home Depot, Lowes, Porter Paints, Sherwin Williams, etc and letting people know that Roblyn's is a name to be trusted! Then word of mouth will be phase 2. After that comes lawn signs at work sites phase 3. Then comes more sales, growth,3% of the Atlanta market with room for expansion.
4.3 Sales Strategy
Roblyn's will start with the basics.
1) Cards
2) Word of mouth
3) Flyers
4) Web
5) Work signs at job sites
These are the base of Roblyn's sales to be modified as time dictates!
4.4 Milestones
Without funding Roblyn's will not be able to function within the time table presented! Estimations without funding is 2 years in addition to the time table furnished here!
Roblyn's Home Repair
Page 4
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Funding 4/6/2009 5/6/2009 $3,500 Robert Moody C.E.O.
Geting regestered 4/6/2009 5/6/2009 $3,000 Robert Moody C.E.O.
Buying work truck 4/6/2009 5/6/2009 $8,500 Robert Moody C.E.O.
Buying equipment 4/6/2009 5/6/2009 $1,400 Robert Moody C.E.O.
Advertising 4/6/2009 5/6/2009 $1,200 Robert Moody C.E.O.
Totals $17,600
19001901190219031904190519061907190819091910191119121913191419151916191719181919192019211922192319241925192619271928192919301931193219331934193519361937193819391940194119421943194419451946194719481949195019511952195319541955195619571958195919601961196219631964196519661967196819691970197119721973197419751976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720081899
Funding
Geting regestered
Buying w ork truck
Buying equipment
Advertising
0
0
0
0
0
Milestones
5.0 Management Summary
At first there will not any manager except Robert Moody. After Roblyn's grows to that point a system will be in place to insure that Roblyn's will be able to run with the management system that is implemented!
Roblyn's Home Repair
Page 5
6.0 Financial Plan
With proper financing Roblyn's will be the largest home repair company in the southeast with-in 5 years. This will be done by following a sound business plan. The execution of these goals are critical to the success of Roblyn's Home Repair!
Table: Financials
Financials
2009 2010 2011
Beginning Balance
Opening Balance Cash & Checking $0 $751 $4,976
Plus Money Received
New Investment $8,030 $8,500 $9,000
New Loans $3,735 $4,000 $4,500
Sales $12,650 $18,000 $24,000
Other $0 $0 $0
Subtotal Money Received $24,415 $30,500 $37,500
Less Money Spent
Direct Costs
Direct Cost of Sales $3,080 $3,200 $3,350
Other Costs of Sales $0 $0 $0
Normal Operating Expenses
Payroll and Payroll Taxes, Benefits, Etc. $0 $0 $0
Rent and Uti l i ties $11,350 $11,500 $11,650
Sales and Marketing Expenses $2,335 $2,500 $2,700
Gas (auto) $1,634 $1,800 $2,150
Other Outflows
Payments of Taxes $2,000 $3,500 $3,750
Debt Payments $2,480 $2,975 $3,500
Purchase of Assets $785 $800 $850
Other $0 $0 $0
Subtotal Money Spent $23,664 $26,275 $27,950
Ending Balance
Ending Balance Cash and Checking $751 $4,976 $14,526
Profit Before Interest and Taxes
Sales $12,650 $18,000 $24,000
Less Cost of Sales ($3,080) ($3,200) ($3,350)
Gross Margin $9,570 $14,800 $20,650
Less Operating Expenses ($15,319) ($15,800) ($16,500)
Profit Before Interest and Taxes ($5,749) ($1,000) $4,150
Net Cash Flow $751 $4,225 $9,550
Roblyn's Home Repair
Page 6
Profit Before Interes t and Taxes$0
$200
$400
$600
$800
$1,000
($200)
($400)
($600)
($800)
($1,000)
Jan
Fe
b
Mar
Apr
Ma
y
Jun
Jul
Au
g
Se
p
Oct
No
v
De
c
Profit Monthly
Profit Before Interes t and Taxes$0
$1,000
$2,000
$3,000
$4,000
$5,000
($1,000)
($2,000)
($3,000)
($4,000)
($5,000)
2009 2010 2011
Profit Yearly
Roblyn's Home Repair
Page 7
Sales
$0
$300
$600
$900
$1,200
$1,500
$1,800
$2,100
$2,400
$2,700
$3,000
JanFeb
MarApr
MayJun
JulAug
SepOct
NovDec
Sales Monthly
Sales
$0
$3,000
$6,000
$9,000
$12,000
$15,000
$18,000
$21,000
$24,000
2009 2010 2011
Sales by Year
6.1 Projected Cash Flow
roblyn's is a seasonal company that will cater to all seasons and winter will be slower than spring. Summer ( June, July, August) will be the best months followed by September, October. That is the cash flow in a nut shell.
Roblyn's Home Repair
Page 8
Net Cash Flow
Opening Balance Cash & Checking
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
($1,000)
Jan
Fe
b
Mar
Apr
Ma
y
J un
Jul
Au
g
Se
p
Oct
No
v
De
c
Cash
Appendix
Page 1
Table: Financials
Financials
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Beginning Balance
Opening Balance Cash & Checking $0 $0 $3,070 $3,816 $5,661 $4,981 $4,381 $3,921 $4,121 $4,971 $3,696 $2,721 $1,671
Plus Money Received
New Investment $0 $2,500 $100 $2,480 $200 $250 $400 $500 $650 $250 $300 $200 $200
New Loans $0 $1,500 $1,685 $250 $300 $0 $0 $0 $0 $0 $0 $0 $0
Sales $0 $350 $250 $600 $450 $900 $1,600 $2,400 $2,750 $800 $950 $800 $800
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Money Received $0 $4,350 $2,035 $3,330 $950 $1,150 $2,000 $2,900 $3,400 $1,050 $1,250 $1,000 $1,000
Less Money Spent
Direct Costs
Direct Cost of Sales $0 $200 $215 $225 $235 $240 $300 $325 $330 $300 $275 $235 $200
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Normal Operating Expenses
Payroll and Payroll Taxes, Benefits, Etc. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent and Utilities $0 $925 $925 $950 $950 $950 $1,000 $1,200 $1,000 $900 $850 $850 $850
Sales and Marketing Expenses $0 $75 $75 $85 $150 $250 $325 $300 $325 $325 $175 $150 $100
Gas (auto) $0 $80 $74 $75 $85 $100 $175 $200 $225 $200 $175 $150 $95
Other Outflows
Payments of Taxes $0 $0 $0 $0 $0 $0 $350 $400 $275 $300 $225 $250 $200
Debt Payments $0 $0 $0 $0 $210 $210 $210 $275 $300 $300 $325 $325 $325
Purchase of Assets $0 $0 $0 $150 $0 $0 $100 $0 $95 $0 $200 $90 $150
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Money Spent $0 $1,280 $1,289 $1,485 $1,630 $1,750 $2,460 $2,700 $2,550 $2,325 $2,225 $2,050 $1,920
Ending Balance
Ending Balance Cash and Checking $0 $3,070 $3,816 $5,661 $4,981 $4,381 $3,921 $4,121 $4,971 $3,696 $2,721 $1,671 $751
Profit Before Interest and Taxes
Sales $350 $250 $600 $450 $900 $1,600 $2,400 $2,750 $800 $950 $800 $800
Less Cost of Sales ($200) ($215) ($225) ($235) ($240) ($300) ($325) ($330) ($300) ($275) ($235) ($200)
Gross Margin $150 $35 $375 $215 $660 $1,300 $2,075 $2,420 $500 $675 $565 $600
Less Operating Expenses ($1,080) ($1,074) ($1,110) ($1,185) ($1,300) ($1,500) ($1,700) ($1,550) ($1,425) ($1,200) ($1,150) ($1,045)
Profit Before Interest and Taxes ($930) ($1,039) ($735) ($970) ($640) ($200) $375 $870 ($925) ($525) ($585) ($445)
Appendix
Page 2
Net Cash Flow $3,070 $746 $1,845 ($680) ($600) ($460) $200 $850 ($1,275) ($975) ($1,050) ($920)
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