RJ
ADVOCATE SOCIETY, LLC
2550 E. VINEYARD AVENUE
OXNARD, CA 93036
RETAIL COMMERCIAL CANNABIS APPLICATION
A VENTURA COUNTY BASED VERTICALLY INTEGRATED CANNABIS COMPANY
Experience
• Deep logistical team – Attorneys, CPA’s, & Business Development, Land-Use
and Finance Professionals
• Licensed Cannabis Experience – Experience in regulated cannabis dating
back over twenty years throughout ownership, management, and
operations teams
• Involved Ownership Team – Each owner has a respective role in
day-to-day operations
VISION
Since retiring from professional football, Ronney Jenkins has found his
second calling in the commercial cannabis industry in Oxnard. Born, raised, and current resident of the
area, Ronney has been looking for an opportunity to pour his passion and
commitment into while giving back to the community that raised him.
To this effort, Ronney has envisioned a premium cannabis brand, Advocate
Society. In Port Hueneme, Ronney will be developing a line of manufactured cannabis products and is pursuing a retail license in the town where he
lives, Oxnard.
OPERATIONS
Jason Beck has been a fixture in the cannabis industry for decades. Jason is
one of the longest running cannabis retail operators in California and has helped usher in the current cannabis
landscape.
Jason served on the first marijuana task force in San Francisco headed by
the now Attorney General of California, and has worked to
influence cannabis policy at the local, state, and federal level
Born with cerebral palsy, Jason possesses the unique perspective of
being both the consumer and business owner. He looks to bring a patient and
customer forward approach to Advocate Society.
SAFETY & COMPLIANCE
Craig Fry began a career in Cannabis in 2016 with the launch of the cannabis
branch of his land use and development consulting firm, Craig Fry & Associates. Craig’s team has
been successful in the planning, licensing, buildout, launch, and operation of over fifty cannabis
businesses throughout California.
CFA has provided safety and compliance operating procedures, conducted staff trainings, provided
internal regulatory and financial audits, and sourced purchasing contracts for
cannabis retail, manufacturing, cultivation, distribution, and testing
licensees.
FINANCIAL
Jonathan Pae has a very diverse career that resulted from embracing his passions. After the creation of a
successful development and architecture firm that he has been
operating for almost three decades, Jonathan is looking to follow his
passion into a new industry.
Throughout his career he has worked hard to revitalize every project he
undertakes and has seen the positive changes that can be made when
commercial businesses work together with other stakeholders in their
communities.
This is our neighborhood. We grew up here. We have
developed comprehensive plans and standard operating
procedures to ensure we integrate perfectly into the
surrounding neighborhood by operating a safe, secure, and
compliant business with active involvement in the community
NEIGHBORHOOD COMPATIBILITY
COMPLAINTS
• Comprehensive Complaint Procedure
• Owner Ronney Jenkins will Serve as Primary Neighborhood Contact for All Nuisance Complaints
• Owner Craig Fry will Serve as Primary Contact for All Safety Issues
• Board Member Randy Latimer will Serve as Primary Contact
for All Security Issues
NUISANCES
• Proactive Community Involvement
• “24-Hour Pledge” for Site Maintenance
• Traffic Mitigated by Efficient Transaction Processes
• Noise Mitigated by Natural Gas Delivery Vehicles
• 21 Parking Stalls, in Excessof Code Requirement &Traffic Study Analysis
• Safety Lighting withGlare Reduction
ODOR MITIGATION
• Identification of OdorCritical Control Points & Accumulation Areas
• Comprehensive Product Handling Procedures
• High Efficiency HVAC Utilizing a Three-Phase Filtration System
• Regular Scheduled Maintenance for All Equipment
SECTION 5:NEIGHBORHOOD PLAN
LOCATION
CF
• Located Near the 101 Freeway @ Ventura Blvd & Vineyard Avenue
• Commercial Center with Retail, Dining, Professional Service & Personal Services
• Potential Retail Eligible Parcel, Zoned for Cannabis Use, and Distanced from Sensitive Uses
ADVOCATE SOCIETY, LLC
2550 E. VINEYARD AVENUE
OXNARD, CA 93036
CF
ESIGN
rn, Upscale Retail iance with Natural ures
e Sales Floor with re Product Storage
Local Art Exhibit
Private Consultation Room for Medical Patients
The Ownership, Advisory, & Management teams have been actively involved in their respective communities for over 30 years. We commit to all items in the City’s Community benefits program, fortified with our own supplementary pledges
COMMUNITY BENEFITS
VOLUNTEER SERVICES
• Staff Volunteer Services & Community Involvement Days
• Mobile Personal Grooming Service for local Homeless residents.
• In-Store Local Art Features
• Expungement Clinic for Employees & Community through Partnership Program
LOCAL BUSINESS PARTNERSHIPS
• Local Cannabis ProducerProduct Highlights
• Local Interior Design Firm
• Local Businesses Used for Construction, Buildout, & Fixtures
• Local Security & Alarm Firm
• Local HVAC Installation & Maintenance Plan
• Existing Relationships with Commercial “Neighbors”
SECTION 8: COMMUNITY PLAN
LOCAL ACTIVITIES
• 75% Local Hiring Pledge
• 50% Social Equity Hiring Pledge
• Integrated Green Business Practices Throughout Organization
• Donation to the City’s Cannabis Reinvestment Fund in accordance with Social Equity Guidelines
• Scholarship Opportunities to Oxnard College
Through our years in the community, our ownership, advisory, and management teams have built strong bonds with many local organizations. In addition to the City’s mandated plan, we have made a pledge to give back to the community through direct giving and an ongoing relationship with the community.
LOCAL NON-PROFITS POLICE
ACTIVITIES LEAGUE
• Partnership Between Police & Community
• Direct Giving Equal to 1.0% of Gross Revenue
• Donation Used for Equipment, Staffing, &
Youth Programs
ADDITIONAL OPPORTUNITIES
• Oxnard DRAGG Program
• Oxnard Performing Arts Center
• Boys and Girls Club of Greater Oxnard
• Ventura County Rescue Mission
• Interface Children and Family Services
• Oxnard Warriors Youth Football
SECTION 8: COMMUNITY PLAN
SHELTER CARERESOURCES
• Local Organization Providing Health & Wellbeing Services to Homeless Individuals
• Direct Giving Equal to 1.0% of Gross Revenue
• Donation Used for Equipment, Staffing, & Human Services Programs
RJ
THANK YOU FOR YOUR CONSIDERATION
RJ
Appendices:
Section 1: Business PlanSection 2: Staffing PlanSection 3: Safety PlanSection 4: Security Plan
Advocate Society will create an upscale retail environment committed to the highest quality of customer service, top quality products, and civic support that utilizes the latest technology in safety and security.
RETAIL OPERATIONS
POINT OF SALE
• Fluid Transaction Space on Sales Floor
• 10 Customer Simultaneous Physical Transaction Capacity
• Phone & Online Ordering for Quick Pickup
DELIVERY
• Comprehensive Policies & Procedures Using Industry Best Practices
• Electric Vehicle Fleet
• Vehicle Security withLocation Tracking
PRODUCT LINE
• Expansive Selection in All Categories
• No Slotting Fees
• Local Producers Highlights
• Small Scale Cultivator & Manufacturer Support
• Social Equity
• Supported by Staff Training
SECTION 1:BUSINESS PLAN
TECHNOLOGY
• Integrated Green Bits® POS Platform
• Real-Time Inventory Tracking
• Automatic Track-and-Trace Interface with Metrc
• Customer Age Verification& Profile Management
STARTUP
COSTS
CAPITALIZATION GIVING
• Fully Funded By Ownership Team
• $1.3 Million Investment Prior to Operation
• $3.2 Million Total Costs Through First 6 Months of Operations
• Profit Generated in First Month of Operations
• Break-Even Point Reached in Month 16
• 3 Month Construction Schedule
• $800,000 In Buildout Costs
• $275,000 In Security Retrofit
• $500,000 Payroll Contribution in First Six Months of Operation
• 10% Contingency Built-In
• $250,000 Anticipated Yearly Donation to Police Activities League
• $130,000 Anticipated Yearly Donation to Shelter Care Resources
• $100,000 Anticipated for Additional Programs
• Sophisticated Revenue Forecasting Model
• 275-300 Customers Per Day at Peak
• $90 - $125 Average Transaction
• $3.5 Million Year 1 Revenue
• $12.8 Million Year 3 Revenue
• Data Driven Cost of Goods Model
• Heavy Supportive Marketing Investment
• Competitive Compensation for Staff
• Built-In Contingencies
FINANCIALS
EXPENSESREVENUE
We will hire, train, and retain the highest quality staff in the industry
through the combination of pre-screening background checks,
a comprehensive onboarding process, ongoing supplementary
training, competitive pay & benefits, and commitment to
staffing from within our community
STAFFING
COMPENSATION
• $75,000 Store ManagerSalary
• $20.29 Minimum Hourly Rate
• Annual Evaluations and $35.00/hr Pay Cap
• 1% Allocated to Profit Sharing Plan
BENEFITS
• Internal Career Advancement Opportunities
• Paid Vacation & Family Leave
• Medical, Dental, Vision, Mental Health, & WellnessPlans for all Staff
• 401K Retirement Plan forSenior Staff
TRAINING
• Regulations
• Safety & Security
• Product Line
• Health & Wellness
• Customer Service
• Cash Handling
• Sensitivity Training
• Cannabis Science
SECTION 2:LABOR PLAN
COMMUNITY
• 75% Local Hiring Commitment
• 50% Social-Equity Hiring Commitment
• Transferable Job Skills
• Community On-The-Job Training Program
Our Safety Plan was created as a collaborative effort by industry professionals to
ensure our staff and customers are able to
conduct business in a safe and secure environment.
Our Safety Plan prepares for all potential hazards and has
recently been updated to include protocols for
complying with public health orders.
SAFETY PLAN PREPARATION
CRAIG FRY & ASSOCIATES
• Craig Fry, Advocate Society Owner, Compliance Officer
• Owns and Operates California Based Safety & Compliance Firm
• Retired Los Angeles City Fire Chief & Worked with National Fire Protection Agency
CFP ENGINEERING
• Jack Collings, Fire Prevention Engineeer (FPE 1545)
• 35 Years Fire Prevention Experience
• Oxnard & Ventura County Commercial Cannabis Professional
• Member of National Fire Protection Association & Society of Fire Protection Engineers
BAY ALARM
• Family-Operated Oxnard Security Firm
• Provides Latest Technology for Alarms & Monitoring Equipment
• Contact Representative: James Staniland
SECTION 3: SAFETY PLAN
• Alarms Throughout Facility
• Planned Evacuation Procedures
• Active & Passive Fire Suppression
• Gas Monitoring in Each Room
• Safety Training for All Staff
• Comprehensive Reporting Procedures
CF
SAFETY
PLAN
Our Security Plan was created as a collaborative effort by industry professionals to
ensure our staff and customers are able to conduct business in a safe and secure
environment. The Security Plan relies on industry best
practices to be proactive about all manner of threats.
SECURITY PLAN PREPARATION
RANDY LATIMER
• Full Time Security Agent for Advocate Society, Member of Advisory Board, & Liaison to OPD
• Retired Oxnard Police Commander
• 30 Years Law Enforcement Experience
• Owns & Operates LocalSecurity Consulting Firm
RUSS CORNWALL
• Provides Consulting, Security Staffing, and Plan Development Services for Advocate Society
• Retired Port Hueneme Police Officer
• 30 Years Experience in Security & Investigations
• Owner & Operator ofLocal Full-Service
Security Firm
HARDCAR
• Full-Service Cash Transport and Logistics Services
• Integrated Cash Management Solution
• United States Military Veteran Organization
• Ventura County CannabisCash Transport Experience
SECTION 4:SECURITY PLAN
RL
RL
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