Phorm’s ‘Webwise’
Complete behavioural targetingA rising star of a rising sector?
Issues with WebwiseIntercepts communicationsThe ‘masquerading’ cookie
Complete surveillance
Sensitive data? Personal data?
BUT… Phorm links it to a ‘non-personal’ UID, not to a person or IP address
The Rise of Phorm?
Allies in businessSupport from government
Some privacy ‘endorsement’?
Secret trials!
Legal challenges…
Media wars…
European intervention…
A ‘privacy friendly’ system?
The fall of Phorm…
The fall of Phorm…
Symbiotic regulation?
Phorm used the big guns…
The law…Business
Government
The power of an active community
As protestorsAs citizens
As customers
The letter of the law…
…vs. what peoplebelieved was right
Facebook’s Beacon
Same kind of storysame kind of result
Google StreetView
Just as intrusive…Why a different result?
The Phall-out…
For the UK government……and for the behavioural targeters
A balanced and beneficial symbiosis?
Paul Bernal – [email protected]
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