1
RIS-RCE Project Team in Gyeongsang National University
Industrial Project of Tongyeong City
World Innovation Forum 2007
10-11 August 2007, Kuala Lumpur
Tongyeong City
2
I. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s Geography
3
- Population : 133,514 (2007)
- Household : 51,046 (2007)
- Area : 238 square kilometers
- Gyeongnam art & culture center
- Center of fisheries industry
1. Present status
Welcome to
Pearl City Tongyeong
I. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s Geography
4
1. Economic independence: 21.2 %
2. Fisheries industry: 65 %
3. Korea-China-Japan Fisheries Agreement: loss of fishing ground, shipping restrictions
4. Open market: WTO, FTA
5. Environmental change: seawater temperature increased
What is sustainable fisheries industry?What is sustainable fisheries industry?
I. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s Geography
2. Tongyeong’s local fisheries industry
6
Seed production Nucleus inserting Cultivation
Jewelry Pearl processing (1st RIS)
Pearl beads (Before RIS)
Export to Japan
Mother shell
4 times value added10 times value added
II. BackgroundII. BackgroundII. BackgroundII. Background
1. Background of Tongyeong pearl industry
Sales promotion(2nd RIS)
- Only produced in Tongyeong - Only produced in Tongyeong (water temperature, clean water, high quality)(water temperature, clean water, high quality)
7
1) Character of Pearl1) Character of Pearl
- Pearl oyster shell resources (reproducible/renewable)- Pearl oyster shell resources (reproducible/renewable)
2) Market Share2) Market Share
- Domestic : US$ 4 M on jewelry- Domestic : US$ 4 M on jewelry
- International : US$ 6 M on pearl- International : US$ 6 M on pearl
2. Why Pearl?
II. BackgroundII. BackgroundII. BackgroundII. Background
Tongyeong International Music Festival
III. Strategies of RISIII. Strategies of RISIII. Strategies of RISIII. Strategies of RIS
9
III. Strategies of RISIII. Strategies of RISIII. Strategies of RISIII. Strategies of RIS
Single-cell food supply → Developing practical food organism
Removing parasite organism → Developing automatic wash system
Fluctuating culture conditions (cyclic annual transfer of culture area) → Developing the culture system conditions on land during winter
Nuclei not immediately acclimatized to the pearl oyster → Developing bio-bead; Improving nucleus treatment technology
Reducing growth period (5 years) → Developing of a good strain of pearl oyster
1. Culture place trouble
III. Strategies of RISIII. Strategies of RISIII. Strategies of RISIII. Strategies of RIS
Generation of byproducts → Developing of value-added products
Dependent on manual operation → Developing automatic selection system
Shortage of specialized technicians → Training of processors for the new technology
Processing technology variable → Developing of original technology for pearl processing
2. Pearl processing trouble
10
III. Strategies of RISIII. Strategies of RISIII. Strategies of RISIII. Strategies of RIS
Expanding pearl demand → Star marketing/advertisement → Opening the exhibition of Tongyeong pearl products → Promoting the lifestyle of homeshopping
Cultivating overseas market → Participating in exhibitions overseas → Sales at duty-free shops and in airplanes → Tongyeong pearl auction business
Joint brand strategy → CI promotion, Radio Frequency IDentification(RFID) system, brand promotion of Tongyeong Pearl
3. Marketing trouble
11
Jeseungdang Shrine in Hansan Island
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
12
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
Pearl Wedding Anniversary Event → 25-27 May, 2007 → 5 couples celebrating 30-years anniversary (505 applicants) → 100 men and woman (4,000 applicants)
1. Creating innovative local industry as a Tourist town
13
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
2. Establishment of Pearl Farming Complex
Natural mother shell farm
Pearl oysterCulture farm
Make-up farm
Winter farm
14
15
Pearl Oyster ShellResearch Center
On-landWinter System
NucleiInserting Center
Eco-village
Cosmetics Center
생태체험장
EnvironmentalMonitoring
System
Eco-Park
Marine FarmStead
Pearl Culture Area
Sea weedFilterArea
- Industrial value: US$ 100M/yr
- Area : 260 ha
- Fund : US$ 15 M
- Duration : 5 years
- Production : 2,000 kg
- Support : MOMAF
Pearl ProcessingCenter
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
3. Korean Pearl Export Zone
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
4-1. Domestic networking
16
Governor of GyeongsnagnamdoExhibition & Experience
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
4-2. International networking
17
Toba City of Japan/MayorTongyeong citizenship/Jackie Chan
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
5. Expert training
Inserting/ Imbedding technician Processing technician Tourist educator
18
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
6. Manpower capacity building
19
Future experts
Worker education
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
7-1. Marketing
2006 Design Award 2007 Design Award
20
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
7-2. Marketing
Yun I-Sang International Music Hall Pearl boutique in Seoul
21
IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS
8. Public information
2007. 5. 20
22
TV broadcast (20 times)
Vice-Minister of MOCIE
RCE - Coastal Cleanup Tongyeong
23
V. The Aim of RCEV. The Aim of RCEV. The Aim of RCEV. The Aim of RCE
V. The Aim of RCEV. The Aim of RCEV. The Aim of RCEV. The Aim of RCE
24
1. The aim of RCE
World’s 8th Regional Centre of Expertise on ESD
Rising public understanding and support for sustainable development
Public related policy and behavioral changes
Collaboration between diverse stakeholders
Creating a common vision of sustainable future
V. The Aim of RCEV. The Aim of RCEV. The Aim of RCEV. The Aim of RCE
1) Improvement of quality of life (RIS aim) - Health, sound living environment, satisfactory job, personal capacity development, stable income
2) Education for sustainable development (RCE aim) - Clean environment, citizens understand the economic value, well-trained human resources
3) RIS-RCE harmony system - Economic viability, social responsibility - Education of pearl production, processing and marketing
25
2. RIS-RCE networking strategy
Yun I-Sang International Muscic Hall and Pearl Gallery
26
VI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected Effects
VI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected Effects
RIS-RCEActivating regional native industry through the
Promotion of Tongyeong pearl industry
Generating industrial
added-valueAbout 400%
Sales increaseAbout US$ 2.6 M
Job creationCreating 260 jobs
Export increase effectIncreasing the acquisition of foreign currency amounting
to about US$ 27.4 M
Regional GDP increaseAbout US$100 M
Increasing number of companies
Over 35 companies to be established
Top Related