RIO A NEW DEVELOPMENT MODEL
by
OP
PO
RTU
NIT
Y CATCH THE WAVE
2000 2050 2040 2030 2020 2010
HISTORIC WINDOW OF OPPORTUNITY
OLY
MP
ICS
WO
RLD
C
UP
PRE-SALT PEAK OIL
EVENTS
ENSURING AND MAINTAINING SUCCESS AND OPPORTUNITY POST-OIL, POST-OLYMPICS …
… BY DEFINING A SUSTAINABLE DEVELOPMENT MODEL
“ THE 21ST-CENTURY GLOBAL ECONOMY HAS GENERATED A NEW RESPONSIBILITY:
STAYING AHEAD OF THE COMPETITION …
… FOR CITIES TO HAVE SUSTAINED SUCCESS,
THEY MUST COMPETE FOR THE GRAND PRIZE: INTELLECTUAL CAPITAL AND TALENT”
MICHAEL BLOOMBERG, MAYOR NEW YORK CITY
SOURCE: FINANCIAL TIMES, ‘CITIES MUST BE COOL, CREATIVE AND IN CONTROL’ (2012)
RIO TODAY
PEOPLE HISTORIC EXPERTISE IN URBAN REGENERATION AND SOCIAL PROGRAMS
FAVELA BARRIO I (1995), II (2000) III (2010) URBAN REGENERATION PROJECTS SUBJECT OF STUDIES BY ACCLAIMED ACADEMIC INSTITUTIONS (MIT, COLUMBIA, BERKELEY) MORAR CARIOCA (2010-2020) MINHA CASA, MINHA VIDA (2009-2016) UPP POLICE PACIFICATION PROGRAMS (40 UNITS BY 2014)
PEOPLE
PROFIT PLANET
PLANET DEFINING THE AGENDA FOR SUSTAINABILITY WORLDWIDE
PEOPLE
PROFIT PLANET
RIO 1992 CONFERENCE HELPED SHAPE THE 1997 KYOTO PROTOCOL RIO+20 2012 IS ANTICIPATED TO BE AS PIVOTAL FOR KYOTO’S 2020 SUCCESSOR BRAZIL WAS THE FIRST COUNTRY WITH A TRIPLE BOTTOM LINE STOCK INDEX (BOVESPA-ISE) BVRIO IS THE FIRST SUSTAINABLE STOCK EXCHANGE WORLDWIDE A HISTORIC CONTEXT OF CLEAN ENERGY (BIOFUEL, HYDROPOWER)
PROFIT INVESTMENT OPPORTUNITIES HAVE NEVER BEEN BETTER
PEOPLE
PROFIT PLANET
RECENT UPGRADING TO INVESTMENT LEVELS (MOODY’S: BAA2; FITCH: BBB) VERY SUCCESSFUL IN ATTRACTING FDI (1ST CITY IN LATIN AMERICA, 4TH IN THE WORLD) CREATION OF STOCK EXCHANGE FOR SUSTAINABLE ASSETS BOLSA VERDE RIO (BVRIO) CITIGROUP: RIO IN TOP 40 OF CITIES THAT ARE FINANCIALLY MATURE
RIO HAS STRONG TRACK RECORDS IN ALL KEY SUSTAINABLE QUALITIES
PEOPLE
PROFIT PLANET
CHALLENGES WITH 85% OF ITS PEOPLE LIVING IN CITIES, BRAZIL HAS A GLOBAL LEADERSHIP POSITION WITH 37M PEOPLE, THE RIO- SAO PAULO EXTENDED METROPOLITAN REGION EXCEEDS TOKYO-YOKOHAMA
75% OF SINGLE-FAMILY HOMES IN BRAZIL ARE BUILT INFORMALLY1
40% OF THE BRAZILIAN ECONOMY IS INFORMAL (SECOND ONLY TO RUSSIA AT 46%)2
1. SOURCE: WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT, TRANSFORMING THE MARKET (2009)
2. SOURCE: MCKINSEY QUARTERLY (JANUARY 2005)
BRAZIL’S ECONOMY COULD GROW WITH +1.5 % A YEAR IF IT WOULD FIGHT INFORMALITY2
BRAZIL, AND RIO IN PARTICULAR, ARE LEADERS
IN GLOBAL URBAN TRENDS
INDIA, BY CONTRAST, IS STILL EXPLORING WHETHER ITS FUTURE SHOULD BE URBAN1
1. SOURCE: MCKINSEY GLOBAL INSTITUTE
THE INFORMAL ECONOMY IS BOTH A LIABILITY, AND AN OPPORTUNITY
FORMALIZATION WILL RAISE
RIO’S GLOBAL COMPETITIVENESS
STRONG TRACK RECORD +
GLOBAL URBAN LEADERSHIP =
UNIQUE INNOVATIVE INDUSTRY IN URBAN SUSTAINABILITY
“ THE COMPETITIVENESS OF SECTORS MATTERS MORE THAN THE MIX OF THE ECONOMY AS A WHOLE …
… TO GENERATE JOBS, [LOCAL] SERVICE-SECTOR COMPETITIVENESS IS THE KEY ”
SOURCE: MCKINSEY GLOBAL INSTITUTE, HOW TO COMPETE AND GROW (2010)
EDUCATION BUSINESS
INNOVATIVE INDUSTRY ENGINE
GROWTH MODEL AS USED IN TEL AVIV, BOSTON, SILICON VALLEY, LONDON SHOREDITCH AND NEW YORK CITY
EDUCATION BUSINESS
APPRENTICESHIPS STARTUPS
LOCAL SERVICES
INCLUDING LOCAL BUSINESSES GLOBAL BUSINESSES INCREASINGLY DEPEND ON STARTUPS FOR INNOVATION
EDUCATION BUSINESS
ATTRACTING THE RIGHT PARTNERS
CORPORATE UNIVERSITIES CORPORATE R&D VENTURE CAPITAL
UNIVERSITY SUBSIDIARIES
MULTI NATIONAL AND LOCAL BUSINESSES
FORMALIZATION FORMALIZATION EDUCATION BUSINESS
DRIVING URBAN REGENERATION
• LABORATORY FOR URBAN INNOVATION • FORMALIZATION OF INFORMAL MARKET
WAYS TO REALIZE THIS NEW MODEL
EDUCATION BUSINESS
URBAN POLICY
CITY BRANDING
INVESTMENT MODELS
ENTERPRISE ZONE
BUSINESS MODELS
EXAMPLE: CANARY WHARF FLAGSHIP FOR LONDON AS A FINANCIAL CENTRE MODEL FOR SIMILAR DEVELOPMENTS WORLDWIDE THANKS EXISTENCE TO RELAXED REGULATIONS FAVORING INVESTMENT AND TRADE
BENEFIT OF THE ENGLISH LANGUAGE TIME ZONE IN BETWEEN TOKYO AND NEW YORK STOCK MARKETS SERVING REAL BACKOFFICE DEMAND CITY OF LONDON HISTORIC EXPERTISE IN COMMERCIAL LAW
CANARY WHARF’S SUCCESS WAS DRIVEN BY LONDON’S USP
RIO’S ENTERPRISE ZONE
SHOULD BE DRIVEN BY RIO’S USP
CANARY WHARF, LONDON, 1987
PROFIT
PROFIT PLANET
MASDAR, ABU DHABI, 2006
PEOPLE
PROFIT PLANET
RIO DE JANEIRO, 2012?
OBRIGADO
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