Prospect Of Business
Company Name: Cube Discipline
Prepared By: Mohammad Taimoor (Sales Manager Lahore)
Delivery of human resource services outside from organizational offices using personalised HR services and technology
Definition
Recruitment Service
Operates the human resource service point where the customer does hire and advertise resource. Typically registers new clients as
well.
Job Portal
Any business or individual which helps identify, vet, train, monitor and manage their recruitment process.
Clients offering by Recruitment service provider
Industry Analysis Enlighten by Porter Five Forces
RIVALRY AMONG
COMPETITORS
( Rivalry is high as end consumer
have of options he can go to any
recruiter. )
NEW ENTRANT
S(High- As Industry
have Potential)
BARGAINING POWER OF
CUSTOMERS( High-
customers have options to apply and use services
of different companies)
THREATS ( High due to delay or rejection
from services team)
BARGAINING POWER OF SUPPLIERS (Bargaining
power of suppliers is low as companies have option of many known &
unknown recruiters.)
The analysis clearly
shows that Recruitment
Industry have lot of
potential and market is
un-saturate.
Competitive Landscape
Rozee.pk Business is standing with 4.1 Million registered professionals in 2016. Business Partners strength are 63,860. Everyday job posting are 120 approximately. Registered professionals are 4,131,884.
Mustakbil.pk Business is standing with 3 Million registered professionals in 2016. Business Partners strength are 37,200. Everyday job posting are 60 approximately. .
ROZEE.PK
Mustakbil.com
Rightjobs.pk Business is standing with 1.5 Million registered professionals in 2016. Business Partners strength are 7,000. Everyday job posting are 10-15 approximately.
Rightjobs.pk
Competitive AnalysisFeatured Package with InstaMatch Comparision ( Rightjobs Vs Rozee)
Company Tax InstaMatch 1 Credit 5 Credit 10 Credit 15 Credit
Rightjobs 17% Yes 5000 15000 28000 20 Credit for 50000Rozee 17% Yes 3300 (3828) 7150 (8294) 11500 (13340) 25826 (29258)
Bayrozgar offers Featured Employer with 3 Credits for Rs. 10000 for the time period of 1 month but only offers CV access
Platinum (Rightjobs) Vs Top Job (Rozee)Compan
yPrice 1 Credit Candidate Shortlisting Probation Period
Complition1 Credit with InstaMatch 5 Credit 10 Credit
Rightjobs Rs 12000 Yes(10-15 Candidates) Yes
Instamatch not offered Rs 50000 Rs 100000
Rozee Rs 12100 Unlimited No yes Rs 54450 Rs 108900
SWOT Analysis STRENGTH• Personalize Services• Interactive Website• Presence Of Active
Candidates• Sales Department
(Aggressive)• ZeptoSystem Support
OPPORTUNITY • Less competition.• Huge un-tapped industry.
WEAKNESS• Poor Marketing presence • Lack of Cvs database• Services team issues• Packages prices are high.• Lack of promotional
activities.
THREATS• New entrants • Job market uncertainty.
Product Life Cycle
Product life cycle clear shows the standing of big recruiters in market and there organizational stages , as showed in cycle. But most importantly still have huge Gap in market as there are more then 12 Million SME’s register in
Pakistan according to FBR.
Sales Management:A Compelling ROI.A Successful Base Model.A Strong Operational System.A Commitment to Long-Term Relationship.
A Compelling ROI: This is the key factor without proven and strong economic
model , there is no point in going any further. We need to ensure the ROI of our Brand rightjobs.pk, suppose currently rightjobs in Lahore is generating Rs. 100 k business per month in 3rd quarter July-Sep I think we need to ensure 25% growth in business generation and in 4th last quarter Oct-Dec we will ensure our business growth by 50%. From following tools we will achieve our said growth:
Sustain with current clients by strong follow ups.Make new clients by providing extra mile services by both
sales & service team.Every Sales executive bring 3 companies minimum on board
with rightjobs.pk per month with the help of Sales Manager.
A Successful Base Model: A compelling ROI in a single unit of business is not enough to
warrant successful business growth. It is often difficult to replicate the success of a single unit, where the competitor Rozee.pk have monopoly in business and have enough known brand equity. So in case of expanding in multinational organizations first we need to ensure our footprints in small mid size market of Lahore.
As per FBR Pakistan there are approximately 3.2 million SME,s registered in Punjab and more then 54% are in Lahore city. So our focus would be on them in first 6 months more as compared to big giants. Once we are able to bring huge volume of small and mid level organization it would help overall team as there skills and service delivery would be more strengthened.
A Strong Operational System: All successful business have systems in place to ensure the
consistency of their offerings and management of their operations. The key to successful Business is how smoothly we are communicating with our clients so that they understand well, what we are offering and how they get benefits from us. For this we need to well equip our sales team. following are some suggestions which we will implement at here in Lahore sales team:
Training and development of sales staff.Motivational exercises.Weekly sessions on product knowledge , market
intelligence report , competitor offering and practices , issues and there solutions and strategies to bring productive business.
Proper SOPs from initial steps to final sale maturity to close any deal.
A Commitment to Long-Term Relationships: Selling services are really all about relationships, so we
need to maintain good relations with all our clients. We may conduct some meeting session with them at least in month sometimes there offices and sometimes ours.
Probe them about good or bad feedback of our services, motivate them for giving us more business.
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