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The Language of Terrorism:Analysing the Public Discourse and Evaluating RICUs Impact
January 2007 March 2008
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CONTENTS
1 Objectives 3
2 Executive Summary 4
3 Events Timeline 5
4 Coverage Trends by Prominence, Media Type and Readership 7
5 Messages 10
6 Language Guidance Uptake All Spokespeople 37
7 Themes 38
8 All Government Press Analysis Pre And Post RICU Guidelines 41
11 Trend - Government Representative Message Uptake 45
12 Language Guidance Uptake By Representative 48
15 Broadcast Analysis 51
16 Conclusions 56
17 Methodology 58
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OBJECTIVESRICU overarching objectives:
1. To analyse the language used to report issues relating to terrorism in UK public discourse
2. To evaluate the impact of the Research, Information and Communications Unit (RICU) on UK public discourse.
To deliver top line data and conclusions on all key indicators to all stakeholders within RICU, and Government..
To identify long term trends in message/language reporting.
To deliver perspective and insight on report findings and to provide a context for conclusions.
To establish whether variance from RICU guidance occurs at source, or is due to alteration by the media.
SPECIFIC EVALUATION REPORT OBJECTIVES
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EXECUTIVE SUMMARYBetween January 2007 and March 2008 inclusive, TNS Media Intelligence analysed 13,827 print and online articles to evaluate theimpact of Key Messages and Themes issued in Research, Information and Communications Unit (RICU) language guidance from26 June 2007. Broadcast coverage was analysed quantitatively. There were 31,094 broadcast clips mentioning terrorism over the 15-month period.
Within print and online coverage, all four Key Messages were mentioned positively 10,437 times across the 15-month period. KeyMessages that were conveyed negatively occurred 1,204 times (see charts on page 10 to 12). If an article contained a positive and anegative Key Message, both mentions were recorded.
There were 2,513 articles that contained positive Key Messages before 26 June 2007, which covers a period of 176 days. FollowingRICUs guidance, there were 4,228 articles that contained one or more positive Key Messages, which covers a period of 280 days.Despite an increase of more than one and half times, the proportion of articles containing positive Key Messages remained at 47 percent of all coverage after the guidance was issued. The share of articles containing negative Key Messages rose slightly by threepercentage points (see article volume and message charts on page 16).
Positive mentions of all four Key Messages rose significantly in July 2007, following RICUs guidance and the terrorist attacks in
Glasgow and London. Negative Key Message mentions dropped in July from the previous month (see charts on pages 19 to 24). Thenumber of articles containing positive and negative Key Messages reflected this change between June and July (see charts on 13 and14).
Key Message 1, Terrorism is a real and serious threat to us all, was the most prominent message between January 2007 andMarch 2008. It was communicated 5,450 times. However, following the RICU guidance at the end of June, the proportion of positiveKey Message 1 mentions declined by six percentage points despite an increase of 908 positive mentions in the post-RICU period. Thisis because there were slight increases in the proportion of negative Key Message 1 mentions and in those articles with no KeyMessage 1. The proportion of positive messages for Key Message 2, Terrorists are criminals and murderers, also declined for thesame reasons. Importantly, there were more mentions of each message post-RICU. Positive mentions of Key Messages 3 and 4,Terrorists attack the values that we all share and We all need to work together to tackle the terrorist challenge increased both
in incidence and proportion (see charts on pages 25 to 36).
Across Government press releases, just one Foreign and Commonwealth Office press release conveyed a negative message and itwas released before the RICU guidance (see charts on pages 41 to 44).
Theme 1, A link is made between terrorism and Islam, was the most prominent of all five Themes. A chart on page 38 illustratesthat Theme 1 often appeared in the media across the entire period, both before and after the guidance. It also appeared in the largestnumber of articles primarily about terrorism, compared to the other four Themes (see chart on page 38).
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EVENTS TIMELINEJANUARY 2007: The beginning of the period was marked by coverage of terrorism and its impact on countries outside of theUnited Kingdom. Terrorism in Iraq, Afghanistan and other countries was mentioned in 16 per cent of articles and linked to a threatto either UK forces or interests.
FEBRUARY 2007: Foreign news continued to appear in February. Cleric Abu Qatada appeared in discussion over his right tostay in the country. This prompted extensive comment from government and third party representatives. Positive scores for keymessage one were widely recorded. There was also comment on Tony Blairs impending exit from Downing Street and the
prospect of Prince Harry serving in Iraq.
MARCH 2007: Domestic and foreign news was closely linked. Four Britons were kidnapped in Ethiopia. A man was found guiltyof inciting terror during protests at the Danish Embassy. Khalid Sheikh Mohammed claimed to have been involved in majorterrorist attacks. Al Qaeda threatened to kidnap and kill Prince Harry in Iraq.
APRIL 2007: BBC journalist Alan Johnston was said to have been murdered. Charging of various men in connection to bombplots in the UK. John Reid barracked by Muslim convert in 2006 Abu Izzadeen arrested. A British man held at Guantanamo Bay
was released. Discussion of freeing of British sailors by Iran, and what the consequences might be.MAY 2007: Calls for inquiry in to 7/7 bombings. David Cameron stays with a Muslim family and speaks about his experiences.Comment and discussion on Tony Blairs impending departure from Downing Street. John Reid argues for the amendment of
human rights law to allow for easier deportation of terrorist suspects.
JUNE 2007: Gordon brown becomes Prime Minister. Bomb attacks in Glasgow and London. RICU language guidance circulated.A poll in to attitudes among British Muslims claims that the majority do not believe the official story of 7/7. Gordon Brownpromises tougher anti-terror laws when he becomes Prime Minister.
JULY 2007: Discussion of Glasgow airport bomb. Arrest of men in connection with the plot. Prime Minister Gordon Brown saysBritain continues to face a sustained terrorist threat. Discussion of Salman Rushdies knighthood. BBC correspondent Alan
Johnston released after being kidnapped in Gaza.
AUGUST 2007: Possibility of men identified as extremely dangerous to be repatriated from Guantanamo Bay to UK. Jose
Padilla found guilty in US of supporting terrorism. US President George Bush brands Iranians as terrorists. Koreans taken
hostage in Iraq.
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EVENTS TIMELINESEPTEMBER 2007: Benazir Bhutto pledges return to Pakistan. Bin Laden releases video in which he threatens to escalateviolence in Iraq and urges West to convert to Islam. Lebanese army ends siege in refugee camp. Reports in the UK that Asiansare twice as likely as whites to be stopped and searched by police. The Home Secretary argues that the 28-day pre-charge
detention limit for terrorism suspects should be extended to 42 days owing to the nature of the evidence in such cases and thenature of such investigations themselves.
OCTOBER 2007: Increasing violence in Pakistan between army and militants. Benazir Bhutto returns to Pakistan: greeted bycheering crowds, but also by a massive suicide blast that kills 126. Teenager Atif Siddique sentenced to 8 years after he wasfound guilty of providing bomb making material.
NOVEMBER 2007: Conviction of Lyrical Terrorist. Twenty one jailed in Spain for 120,000 years over Madrid bombings. Jonathan
Evans, Head of MI5, claims Al Qaeda is recruiting British children. Imran Khan arrested in Pakistan. Gordon Brown argues for 58day detention limit.
DECEMBER 2007: Lyrical Terrorist released. Home secretary announces plans to extend pre-charge detention to 42 days. Four
British residents to be released from Guantanamo Bay despite US fears of terror risk. Benazir Bhutto murdered in Pakistan.JANUARY 2008: Fears for future of Pakistan after assassination of Benazir Bhutto. A man pleads guilty to a plot to kidnap andbehead a British Muslim soldier. Ministry of Defence admits to losing three laptops containing sensitive information. US tightensvisa rules for UK citizens.
FEBRUARY 2008: Bin Laden aide killed in US air strike. Abu Hamza is to be extradited to the US to face charges. Detainees inGuantanamo bay are said to be facing possible execution over 9/11 charges. Appeal judges clear Muslims of terror charges.Terrorists use Downs Syndrome woman to carry bomb in to crowd in Baghdad.
MARCH: Osama Bin London jailed for terror plot. Two men jailed for terror offences are released, allegedly because prisons arefull. Defence secretary Des Brown says the West must seek diplomatic as well as military solutions in Iraq and Afghanistan, and
so talk to the men of violence.
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TREND COVERAGE VOLUME, PROMINENCE & KEYEVENTS
0
200
400
600
800
1000
1200
1400
1600
Volu
me
PASSING 158 250 250 232 209 216 180 189 351 199 425 135 140 311 252
TERTIARY143 184 156 186 263 192 337 281 213 271 318 277 140 179 208
SECONDARY 218 206 88 239 236 138 389 192 159 256 266 319 172 155 159
PRIMARY 388 371 226 162 315 276 532 94 282 160 189 152 212 241 190
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 RICUlanguage guidance first
issued across government
27 June 2007 Gordon
Brown becomes PM
30 June 2007 Glasgow
airport attack
8 Nov 2007 LyricalTerrorist convictedunder the Terrorism
Act
PROMINENCE: A descending scale measuring the importance of the issue of terrorism within an article. A Primary prominence mention indicates that the article was solely driven by the issue ofterrorism. A Secondary prominence mention indicates that the article was substantially about the issue of terrorism but contained significant references to other topics. A tertiary prominence mentionindicates that the article was mainly concerned with other matters, while the lowest score indicated no more than a passing mention of the issue of terrorism.
25 Sept 2007Home Secretary
says time hascome to consider
extending 28-daylimit on holdingterrorismsuspects.
30 July 2007JCHR says notenough evidence
to extend pre-chargedetention.
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MEDIA TYPE SHARE OF VOICE
0
200
400
600
800
1000
1200
1400
1600
Volume
ONLINE 70 78 105 193 163 201 515 219 219 293 252 240 213 194 215
PRINT 837 933 615 626 860 621 923 537 786 593 946 643 451 692 594
Jan-07 Feb-07 Mar-07 A pr-07 May-07 Jun-07 Jul-07 A ug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
Total Volume of Online and
Print coverage by Month.
26 June 2007 RICUlanguage guidance first
issued across government
27 June 2007 Gordon
Brown becomes PM
30 June 2007 Glasgow
airport attack
30 July 2007JCHR says notenough evidence
to extend pre-chargedetention.
25 Sept 2007Home Secretary
says time hascome to consider
extending 28-daylimit on holdingterrorismsuspects.
8 Nov 2007 LyricalTerrorist convictedunder the Terrorism
Act
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A
5%
C1
28%
D
15%
E
6%
C2
21%
B
25%
15-24
5%
35-44
27%
65+
7% 25-34
23%
55-64
16%
45-5422%
READERSHIP SPLIT BY DEMOGRAPHIC, AGE ANDGENDER (PRESS ONLY)
Female
47%Male
53%
PRESS READERSHIP SPLIT BYDEMOGRAPHIC
PRESS READERSHIP SPLIT BYAGE
PRESS READERSHIP SPLIT BYGENDER
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TREND - MESSAGE DELIVERY MENTIONSALL COVERAGE
0
200
400
600
800
1000
1200
1400
Mentions
POSITIVE MESSAGES 1006 862 425 584 466 681 1120 385 724 1071 792 612 727 448 534
NEGATIVE MESSAGES 38 50 36 31 54 116 63 25 113 265 151 69 83 49 59
Jan-07 Feb-07 Mar-07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
Terrorism is a real and seriousthreat to us all.
Terrorism is not a real and seriousthreat to us all.
Terrorist are criminals andmurderers
Terrorist attacks against the UK
are legitimate
Terrorists attack the values thatwe all share
Terrorist attacks are justified byMuslim values
We all need to work together to
tackle the terrorist challenge
The terrorist challenge is primarily aproblem for Muslims or Muslim
communities to address
Positive,
(1,190)9%
Negative,
(216) 2%No
Message,
(12,528)
89%
No
Message,
(1,2478)
89%
Positive,
(1,242) 9% Negative,
(253) 2%
No
Message,
(10,706)
77%
Negative
(281) 2%
Positive,(3,007)
21%
Positive,(4,998)
35%
Negative,
(452) 3%
NoMessage,
(8,699)
62%
Total Volume of Positive andNegative Messages by Month
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TREND - MESSAGE DELIVERY MENTIONSIN PRINT COVERAGE
0
200
400
600
800
1000
1200
Mentions
POSITIVE MESSAGES 949 781 303 404 310 515 636 233 588 866 514 375 489 255 334
NEGATIVE MESSAGES 38 44 7 11 43 104 39 15 106 241 130 14 43 19 20
Jan-07 Feb-07 Mar-07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
Terrorism is a real and seriousthreat to us all.
Terrorism is not a real and seriousthreat to us all.
Terrorist are criminals andmurderers
Terrorist attacks against the UK
are legitimate
Terrorists attack the values thatwe all share
Terrorist attacks are justified byMuslim values
We all need to work together to
tackle the terrorist challenge
The terrorist challenge is primarily aproblem for Muslims or Muslim
communities to address
No
Message,
(9,862)
92%
Positive,
(732) 7% Negative,(139) 1%
No
Message,
(9,810)
91%
Positive,
(786) 7% Negative,
(170) 2%
Negative(219) 2%
Positive,(2,313)
21%
No
Message,
(8,268)
77%
Negative,
(346) 3%
Positive,
(3,721)
34%
NoMessage,
(6,840)
63%
Total Volume of Positive andNegative Messages in PrintCoverage by Month
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TREND - MESSAGE DELIVERY MENTIONSIN ONLINE COVERAGE
0
100
200
300
400
500
600
Mentions
POSITIVE MESSAGES 57 81 122 180 156 166 484 152 136 205 278 237 238 193 200
NEGATIVE MESSAGES 0 6 29 20 11 12 24 10 7 24 21 55 40 30 39
Jan-07 Feb-07 Mar-07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
Terrorism is a real and seriousthreat to us all.
Terrorism is not a real and seriousthreat to us all.
Terrorist are criminals andmurderers
Terrorist attacks against the UK
are legitimate
Terrorists attack the values thatwe all share
Terrorist attacks are justified byMuslim values
We all need to work together to
tackle the terrorist challenge
The terrorist challenge is primarily aproblem for Muslims or Muslim
communities to address
Negative,
(77) 2%
Positive,
(458), 14%
No
Message,
(2,666)
84%
Negative,
(83) 3%
No
Message,(2,668)
83%
Positive,(456) 14%
No
Message
(2,438)
76%
Negative
(62) 2%Positive,
(694) 22%
Negative,
106, 3%
Positive,(1,277)
39%
NoMessage,
(1,859)
58%
Total Volume of Positive andNegative Messages in OnlineCoverage by Month
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POSITIVE MESSAGES BY TOTAL ARTICLE VOLUME
0
100
200
300
400
500
600
700
800
Volume
ONLINE 39 50 78 119 108 117 311 103 92 132 167 160 142 126 138
PRINT 598 446 221 297 212 318 444 191 320 431 346 288 306 204 237
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 RICU
language guidance firstissued across government
27 June 2007 Gordon
Brown becomes PM
30 June 2007 Glasgow
airport attack
30 July 2007JCHR says notenough evidence
to extend pre-chargedetention.
25 Sept 2007 HomeSecretary says time has
come to considerextending 28-day limit
on holding terrorismsuspects.
8 Nov 2007 LyricalTerrorist convictedunder the Terrorism
Act
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NEGATIVE MESSAGES BY TOTAL ARTICLE VOLUME
0
20
40
60
80
100
120
140
160
180
Volume
ONLINE 0 5 22 18 9 9 21 10 6 19 13 37 28 24 27
PRINT 24 31 6 9 34 70 37 12 86 143 95 14 34 17 20
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 RICU language
guidance first issued acrossgovernment
27 June 2007 Gordon Brownbecomes PM
30 June 2007 Glasgow
airport attack
30 July 2007 JCHRsays not enoughevidence to
extend pre-chargedetention.
25 Sept 2007 Home
Secretary says time hascome to consider
extending 28-day limit onholding terrorismsuspects.
8 Nov 2007 LyricalTerrorist convicted
under the Terrorism Act
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MESSAGES AGGREGATED BY ANNUALISED TREND
0
200
400
600
800
1000
1200
1400
Volume
0
50
100
150
200
250
300
350
400
Message 1 593 433 243 345 280 355 605 246 267 435 500 248 357 230 313
Message 2 350 347 125 134 107 237 301 71 289 323 244 283 205 142 130
Message 3 45 85 32 91 71 127 89 40 201 333 64 65 121 60 71
Message 4 56 47 61 45 62 78 188 53 80 245 135 85 127 65 79
Average Monthly Vol. 261 228 115 154 130 199 296 103 209 334 236 170 203 124 148
Annualised Average Monthly Vol. 261 245 201 187 178 181 198 186 188 203 206 203 198 189 192
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
This is a key indicator of longer term shifts in the pattern of coverage. TNS calculates a rolling monthly average for coverage volume to establish trends in media
reporting not apparent via short term month-to-month comparisons.
KEY MESSAGE 1Terrorism is a real and serious threat to us all. Note: us is interpreted as the UK, UK citizens and UK interestsoverseas. Terrorism is not a real and serious threat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2 Terrorists are criminals and murderers. Terrorist attacks against the UK are legitimate
KEY MESSAGE 3Terrorists attack the values that we all share. Note: we can refer to UK citizens and any other members of humanitythat oppose violent extremism. Terrorist attacks are justified by Muslim values
KEY MESSAGE 4We all need to work together to tackle the terrorist challenge. Note: we can refer to UK citizens and any other membersof humanity that oppose violent extremism (regardless of religious belief). The terrorist challenge is primarily a problem forMuslims or Muslim communities to address
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MESSAGE TREND VOLUMES SHARE OF VOICE(ALL COVERAGE)
0
200
400
600
800
1000
1200
1400
1600
Volume
POSITIVE MESSAGE 637 496 299 416 320 435 755 294 412 563 513 448 448 330 375
NEGATIVE MESSAGE 24 36 28 27 43 79 58 22 92 162 108 51 62 41 47
NO MESSAGE 264 507 419 395 691 362 671 457 412 313 682 415 196 534 415
Jan-
07
Feb-
07
Mar-
07
Apr-
07
May-
07
Jun-
07
Jul-
07
Aug-
07
Sep-
07
Oct-
07
Nov-
07
Dec-
07
Jan-
08
Feb-
08
Mar-
08
Neg.
Messages,(235) 4%
No
Messages,
(2,570)
49%
Pos.
Messages,(2,513)
47%
Neg.
Messages,
(645) 7%
Pos.
Messages,
(4,228)
47%
NoMessages,
(4,162)
46%
Message Share of Voice: PreRICU Guidance
Message Share of Voice: PostRICU Guidance
KEY MESSAGE 1Terrorism is a real and serious threat to us all. Terrorism is not a real and seriousthreat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2Terrorists are criminals and murderers. Terrorist attacks against the UK arelegitimate
KEY MESSAGE 3 Terrorists attack the values that we all share. Terrorist attacks are justified byMuslim values
KEY MESSAGE 4We all need to work together to tackle the terrorist challenge. The terroristchallenge is primarily a problem for Muslims or Muslim communities to address
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MESSAGE TRENDS VOLUMES SHARE OF VOICE(PRINT COVERAGE)
0
200
400
600
800
1000
1200
Volume
POSITIVE MESSAGE 598 446 221 297 212 318 444 191 320 431 346 288 306 204 237
NEGATIVE MESSAGE 24 31 6 9 34 70 37 12 86 143 95 14 34 17 20
NO MESSAGE 231 479 392 326 636 280 473 344 386 154 599 344 137 474 346
Jan-
07
Feb-
07
Mar-
07
Apr-
07
May-
07
Jun-
07
Jul-
07
Aug-
07
Sep-
07
Oct-
07
Nov-
07
Dec-
07
Jan-
08
Feb-
08
Mar-
08
No
Messages,
(2,291)
51%
Neg.
Messages,
(174) 4%
Pos.
Messages,(2,036)
45%
Neg.
Messages,
(458) 7%
Pos.
Messages,
(2,823)
43%
No
Messages,
(3,223)
50%
Message Share of Voice: PreRICU Guidance
Message Share of Voice: PostRICU Guidance
KEY MESSAGE 1Terrorism is a real and serious threat to us all. Terrorism is not a real and seriousthreat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2Terrorists are criminals and murderers. Terrorist attacks against the UK arelegitimate
KEY MESSAGE 3 Terrorists attack the values that we all share. Terrorist attacks are justified byMuslim values
KEY MESSAGE 4We all need to work together to tackle the terrorist challenge. The terroristchallenge is primarily a problem for Muslims or Muslim communities to address
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MESSAGE TRENDS VOLUMES SHARE OF VOICE(ONLINE COVERAGE)
0
100
200
300
400
500
600
Volume
POSITIVE MESSAGE 39 50 78 119 108 117 311 103 92 132 167 160 142 126 138
NEGATIVE MESSAGE 0 5 22 18 9 9 21 10 6 19 13 37 28 24 27
NO MESSAGE 31 28 26 69 55 82 198 113 126 159 79 68 55 59 67
Jan-
07
Feb-
07
Mar-
07
Apr-
07
May-
07
Jun-
07
Jul-
07
Aug-
07
Sep-
07
Oct-
07
Nov-
07
Dec-
07
Jan-
08
Feb-
08
Mar-
08
No
Messages,
(275) 34%
Neg.Messages,
(61) 8%
Pos.Messages,
477, 58%
NoMessages,
940, 37%
Neg.
Messages,
(187) 7%
Pos.
Messages,
(1,405)
56%
Message Share of Voice: PreRICU Guidance
Message Share of Voice: PostRICU Guidance
KEY MESSAGE 1Terrorism is a real and serious threat to us all. Terrorism is not a real and seriousthreat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2Terrorists are criminals and murderers. Terrorist attacks against the UK arelegitimate
KEY MESSAGE 3 Terrorists attack the values that we all share. Terrorist attacks are justified byMuslim values
KEY MESSAGE 4We all need to work together to tackle the terrorist challenge. The terroristchallenge is primarily a problem for Muslims or Muslim communities to address
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TREND POSITIVE KEY MESSAGES(ALL COVERAGE)
0
200
400
600
800
1000
1200
Mentions
Message 1 582 412 221 329 250 320 559 240 212 377 437 219 332 217 291
Message 2 343 337 115 128 97 196 290 59 263 264 194 275 197 127 122
Message 3 36 78 30 85 60 93 85 34 170 257 56 51 99 48 60
Message 4 45 35 59 42 59 72 186 52 79 173 105 67 99 56 61
Jan-07 Feb-07 Mar-07 A pr-07 May -07 Jun-07 Jul-07 A ug-07 Sep-07 Oc t-07 Nov -07 Dec -07 Jan-08 Feb-08 Mar-08
KEY MESSAGE 1 Terrorism is a real and serious threat to us all
KEY MESSAGE 2 Terrorists are criminals and murderers
KEY MESSAGE 3 Terrorists attack the values that we all share
KEY MESSAGE 4 We all need to work together to tackle the terrorist challenge
26 June 2007 RICU
language guidance firstissued across government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgowairport attack
30 July 2007JCHR says not
enough evidenceto extend pre-
charge
detention.
25 Sept 2007 HomeSecretary says time hascome to consider
extending 28-day limiton holding terrorismsuspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
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TREND NEGATIVE KEY MESSAGES(ALL COVERAGE)
0
50
100
150
200
250
300
Mentions
Message 1 11 21 22 16 30 35 46 6 55 58 63 29 25 13 22
Message 2 7 10 10 6 10 41 11 12 26 59 50 8 8 15 8
Message 3 9 7 2 6 11 34 4 6 31 76 8 14 22 12 11
Message 4 11 12 2 3 3 6 2 1 1 72 30 18 28 9 18
Jan-07 Feb-07 Mar -07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar -08
KEY MESSAGE 1 Terrorism is not a real and serious threat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2 Terrorist attacks against the UK are legitimate
KEY MESSAGE 3 Terrorist attacks are justified by Muslim values
KEY MESSAGE 4 The terrorist challenge is primarily a problem for Muslims or Muslim communities to address
26 June 2007 RICU
language guidance firstissued across government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgowairport attack
30 July 2007JCHR says
not enoughevidence to
extend pre-chargedetention.
25 Sept 2007 Home
Secretary says time hascome to consider
extending 28-day limiton holding terrorism
suspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
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TREND POSITIVE KEY MESSAGES(PRINT COVERAGE)
0
100
200
300
400
500
600
700
800
900
1000
Mentions
Message 1 560 381 169 252 189 256 321 176 156 283 319 112 223 123 201
Message 2 324 308 76 70 45 137 176 19 221 204 146 228 161 90 108
Message 3 26 62 14 54 38 64 34 12 145 228 7 13 62 17 10
Message 4 39 30 44 28 38 58 105 26 66 151 42 22 43 25 15
Jan-07 Feb-07 Mar -07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar -08
KEY MESSAGE 1 Terrorism is a real and serious threat to us all
KEY MESSAGE 2 Terrorists are criminals and murderers
KEY MESSAGE 3 Terrorists attack the values that we all share
KEY MESSAGE 4 We all need to work together to tackle the terrorist challenge
26 June 2007 RICU
language guidance firstissued across government
27 June 2007Gordon
Brownbecomes PM
30 June 2007Glasgowairport attack
30 July 2007JCHR says
not enoughevidence to
extend pre-chargedetention.
25 Sept 2007 Home
Secretary says time hascome to consider
extending 28-day limiton holding terrorism
suspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
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TREND NEGATIVE KEY MESSAGES(PRINT COVERAGE)
0
50
100
150
200
250
300
Mentions
Message 1 11 19 6 8 27 34 30 3 52 51 59 12 16 6 12
Message 2 7 9 0 0 5 39 7 9 24 50 47 2 4 12 4
Message 3 9 4 0 2 8 27 0 3 29 68 5 0 10 1 4
Message 4 11 12 1 1 3 4 2 0 1 72 19 0 13 0 0
Jan-07 Feb-07 Mar -07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar -08
KEY MESSAGE 1 Terrorism is not a real and serious threat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2 Terrorist attacks against the UK are legitimate
KEY MESSAGE 3 Terrorist attacks are justified by Muslim values
KEY MESSAGE 4 The terrorist challenge is primarily a problem for Muslims or Muslim communities to address
26 June 2007 RICU
language guidance firstissued across government
27 June 2007Gordon
Brownbecomes PM
30 June 2007Glasgowairport attack
30 July 2007JCHR says
not enoughevidence to
extend pre-chargedetention.
25 Sept 2007 Home Secretary
says time has come toconsider extending 28-daylimit on holding terrorism
suspects.8 Nov 2007 Lyrical
Terrorist convicted
under the TerrorismAct
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TREND POSITIVE KEY MESSAGES(ONLINE COVERAGE)
0
100
200
300
400
500
600
Mentions
Message 1 22 31 52 77 61 64 238 64 56 94 118 107 109 94 90
Message 2 19 29 39 58 52 59 114 40 42 60 48 47 36 37 14
Message 3 10 16 16 31 22 29 51 22 25 29 49 38 37 31 50
Message 4 6 5 15 14 21 14 81 26 13 22 63 45 56 31 46
Jan-07 Feb-07 Mar -07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar -08
KEY MESSAGE 1 Terrorism is a real and serious threat to us all
KEY MESSAGE 2 Terrorists are criminals and murderers
KEY MESSAGE 3 Terrorists attack the values that we all share
KEY MESSAGE 4 We all need to work together to tackle the terrorist challenge
26 June 2007 RICU
language guidance firstissued across government
27 June 2007Gordon
Brownbecomes PM
30 June 2007Glasgowairport attack
30 July 2007JCHR says notenough evidence
to extend pre-charge detention.
25 Sept 2007 Home
Secretary says time hascome to consider
extending 28-day limiton holding terrorism
suspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
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TREND NEGATIVE KEY MESSAGES(ONLINE COVERAGE)
0
10
20
30
40
50
60
Mentions
Message 1 0 2 16 8 3 1 16 3 3 7 4 17 9 7 10
Message 2 0 1 10 6 5 2 4 3 2 9 3 6 4 3 4
Message 3 0 3 2 4 3 7 4 3 2 8 3 14 12 11 7
Message 4 0 0 1 2 0 2 0 1 0 0 11 18 15 9 18
Jan-07 Feb-07 Mar -07 Apr -07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar -08
KEY MESSAGE 1 Terrorism is not a real and serious threat to us all. The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2 Terrorist attacks against the UK are legitimate
KEY MESSAGE 3 Terrorist attacks are justified by Muslim values
KEY MESSAGE 4 The terrorist challenge is primarily a problem for Muslims or Muslim communities to address
26 June 2007 RICU
language guidance firstissued across government
27 June 2007Gordon Brown
becomes PM
30 June 2007Glasgow airport
attack
30 July 2007JCHR says notenough evidence
to extend pre-charge detention.
25 Sept 2007 Home
Secretary says time hascome to consider
extending 28-day limiton holding terrorism
suspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
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TREND MESSAGE ONE (ALL COVERAGE): TERRORISM IS AREAL AND SERIOUS THREAT TO US ALL / TERRORISM IS NOT A REAL AND SERIOUS
THREAT TO US ALL
0
100
200
300
400
500
600
700
Mention
s
POSITIVE 582 412 221 329 250 320 559 240 212 377 437 219 332 217 291
NEGATIVE 11 21 22 16 30 35 46 6 55 58 63 29 25 13 22
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
All Coverage Share of Voice: Pre
RICU Guidance
All Coverage Share ofVoice: Post RICU Guidance
No
Message,
(3,062)
58%
Terrorism i s
not a real
and serious
threat to us
all, (134)
3%
Terrorism is
a real and
serious
threat to us
all, (2,045)
39%
Terrorism is
a real and
serious
threat to us
all, (2,953)
33%
Terrorism is
not a real
and serious
threat to us
all, (318) 4%
No
messsage,
(5,637) 63%
26 June 2007 - RICU
language guidance firstissued across government
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TREND MESSAGE ONE (PRINT COVERAGE): TERRORISM ISA REAL AND SERIOUS THREAT TO US ALL / TERRORISM IS NOT A REAL AND
SERIOUS THREAT TO US ALL
0
100
200
300
400
500
600
Mentions
POSITIVE 560 381 169 252 189 256 321 176 156 283 319 112 223 123 201
NEGATIVE 11 19 6 8 27 34 30 3 52 51 59 12 16 6 12
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
Print Share of Voice: Pre RICU
Guidance
Print Share of Voice: PostRICU Guidance
No
Message,
(2,591)
58%
Terrorism is
not a real
and serious
threat to us
all, (105)
2%
Terrorism i s
a real and
serious
threat to us
all, (1,761)
40%
No
messsage,
(4,249) 66%
Terrorism is
not a real
and serious
threat to us
all, (241) 4%
Terrorism is
a real and
serious
threat to us
all, (1,960)
30%
26 June 2007 - RICU
language guidance firstissued across government
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TREND MESSAGE ONE (ONLINE COVERAGE): TERRORISMIS A REAL AND SERIOUS THREAT TO US ALL / TERRORISM IS NOT A REAL AND
SERIOUS THREAT TO US ALL
0
50
100
150
200
250
300
Mentions
POSITIVE 22 31 52 77 61 64 238 64 56 94 118 107 109 94 90
NEGATIVE 0 2 16 8 3 1 16 3 3 7 4 17 9 7 10
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
Online Share of Voice: Pre RICU
Guidance
Online Share of Voice: PostRICU Guidance
No
Message,
(471) 60%
Terrorism i s
not a real
and serious
threat to us
all, (29) 4%
Terrorism i s
a real and
serious
threat to us
all, (284)
36%
No
messsage,
(1,388) 57%
Terrorism is
a real and
serious
threat to us
all, (993)
40%
Terrorism is
not a real
and serious
threat to us
all, (77) 3%
26 June 2007 - RICU
language guidance firstissued across government
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TREND MESSAGE TWO (ALL COVERAGE): TERRORISTS ARECRIMINALS AND MURDERERS / TERRORIST ATTACKS AGAINST THE UK ARELEGITIMATE
0
50
100
150
200
250
300
350
400
Mentions
POSITIVE 343 337 115 128 97 196 290 59 263 264 194 275 197 127 122
NEGATIVE 7 10 10 6 10 41 11 12 26 59 50 8 8 15 8
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07 Jul-07Aug-07
Sep-07
Oct-07Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
26 June 2007 - RICUlanguage guidance first
issued across government
Share of Voice: Pre RICU
Guidance
No
Message,
(3,918)
75%
Terrorists
are
criminals
and
murderers,
(1,175)
23%
Terrorist
attacks
against the
UK are
legitimate,
84, 2%
Share of Voice: Post RICUGuidance
No
Message,
(6,788) 77%
Terrorists
are
criminals
and
murderers,
(1,832) 21%
Terrorist
attacks
against the
UK are
legitimate,
(197) 2%
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TREND MESSAGE TWO (PRINT COVERAGE): TERRORISTSARE CRIMINALS AND MURDERERS / TERRORIST ATTACKS AGAINST THE UK ARELEGITIMATE
0
50
100
150
200
250
300
350
Mentions
POSITIVE 323 308 76 70 45 137 176 19 221 204 146 228 161 90 108
NEGATIVE 7 9 0 0 5 39 7 9 24 50 47 2 4 12 4
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICUlanguage guidance first
issued across government
Online Share of Voice: Pre RICU
GuidanceTerrorists
are
criminals
and
murderers,
(932) 21%
Terrorist
attacks
against the
UK are
legitimate,
(60) 1%
No
Message,
(3,419)
78%
Online Share of Voice: PostRICU Guidance
No
Message,
(4,849)
76%
Terrorists
are
criminals
and
murderers,
(1,381)
22%
Terrorist
attacks
against the
UK are
legitimate,
(159) 2%
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TREND MESSAGE THREE (ALL COVERAGE): TERRORISTSATTACK THE VALUES WE ALL SHARE / TERRORIST ATTACKS ARE JUSTIFIED BY
MUSLIM VALUES
0
50
100
150
200
250
300
350
Mentions
POSITIVE 36 78 30 85 60 93 85 34 170 257 56 51 99 48 60
NEGATIVE 9 7 2 6 11 34 4 6 31 76 8 14 22 12 11
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICUlanguage guidance first
issued across government
All Coverage Share of Voice: Pre
RICU Guidance
No
Message,
(4,737)
92%
Terrorists
attack the
values we
all share,
(371) 7%
Terrorist
attacks are
justified by
Muslim
values, (68)
1%
All Coverage Share ofVoice: Post RICU Guidance
No
Message,
(7,741)
88%
Terrorist
attacks are
justified by
Muslim
values,
(185) 2%
Terrorists
attack the
values we
all share,
(871) 10%
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TREND MESSAGE THREE (PRINT COVERAGE):TERRORISTS ATTACK THE VALUES WE ALL SHARE / TERRORIST ATTACKS ARE
JUSTIFIED BY MUSLIM VALUES
0
50
100
150
200
250
300
350
Mentions
POSITIVE 26 62 14 57 38 64 34 12 145 228 7 13 62 17 10
NEGATIVE 9 4 0 2 8 27 0 3 29 68 5 0 10 1 4
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICU
language guidance firstissued across government
Print Share of Voice: Pre RICU
Guidance
No
Message,
(4,102)
93%
Terrorists
attack the
values we
all share,
(254) 6%
Terrorist
attacks are
justified by
Muslim
values, (50)
1%
Print Share of Voice: PostRICU Guidance
Terrorists
attack the
values we
all share,
(532) 8%
Terrorist
attacks are
justified by
Muslim
values,
(120) 2%
No
Message,
(5,708)
90%
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TREND MESSAGE THREE (ONLINE COVERAGE):TERRORISTS ATTACK THE VALUES WE ALL SHARE / TERRORIST ATTACKS ARE
JUSTIFIED BY MUSLIM VALUES
0
10
20
30
40
50
60
Mentions
POSITIVE 10 14 16 31 22 29 51 22 25 29 49 38 37 31 50
NEGATIVE 0 3 2 4 3 7 4 3 2 8 3 14 12 11 7
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICU
language guidance firstissued across government
Share of Voice: Pre RICU
Guidance
Terrorists
attack the
values we
all share,
(117) 15%
Terrorist
attacks are
justified by
Muslim
values,
(18) 2%
No
Message,
(635) 83%
Share of Voice: Post RICUGuidance
Terrorist
attacks are
justified by
Muslim
values, (65)
3%
Terrorists
attack the
values we
all share,
(339) 14%
No
Message,
(2,033)
83%
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0
50
100
150
200
250
300
Mentions
POSITIVE 45 35 59 42 59 72 186 52 79 173 105 67 99 56 61
NEGATIVE 11 12 2 3 3 6 2 1 1 72 30 18 28 9 18
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICU
language guidance firstissued across government
Share of Voice: Pre RICUGuidance
No Message,(4,822) 93%
We all need tow ork to
together to
tackle the
terrorist
challenge,
(294) 6%
The terroristchallenge is
primarily a
problem for
Muslim
communities,
(36) 1%
Share of Voice: Post RICUGuidance
We all need tow ork to
together to
tackle the
terrorist
challenge,
(896) 10%
The terroristchallenge is
primarily a
problem for
Muslim
communities,
(180) 2% No Message,(7,706) 88%
TREND MESSAGE FOUR (ALL COVERAGE): WE ALL NEED TOWORK TOGETHER TO TACKLE THE TERRORIST CHALLENGE / PRIMARILY A PROBLEM
FOR MUSLIM COMMUNITIES
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TREND MESSAGE FOUR (PRINT COVERAGE): WE ALL NEEDTO WORK TOGETHER TO TACKLE THE TERRORIST CHALLENGE / PRIMARILY A
PROBLEM FOR MUSLIM COMMUNITIES
0
50
100
150
200
250
Mention
s
POSITIVE 39 30 44 28 38 58 105 26 66 151 42 22 43 25 15NEGATIVE 11 12 1 1 3 4 2 0 1 72 19 0 13 0 0
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICU
language guidance firstissued across government
Print Share of Voice: Pre RICU
Guidance
No Message,(4,130) 94%
We all need tow ork to
together to
tackle the
terrorist
challenge,
(228) 5%
The terroristchallenge is
primarily a
problem for
Muslim
communities,
(31) 1%
Print Share of Voice: PostRICU Guidance
We all need tow ork to
together to
tackle the
terrorist
challenge,
(504) 8%
The terroristchallenge is
primarily a
problem for
Muslim
communities,
(108) 2% No Message,(5,732) 90%
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TREND MESSAGE FOUR (ONLINE COVERAGE): WE ALL NEEDTO WORK TOGETHER TO TACKLE THE TERRORIST CHALLENGE / PRIMARILY A PROBLEM
FOR MUSLIM COMMUNITIES
0
10
20
30
40
50
60
70
80
90
Mentions
POSITIVE 6 5 15 14 21 14 81 26 13 22 63 45 56 31 46
NEGATIVE 0 0 1 2 0 2 0 1 0 0 11 18 15 9 18
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
26 June 2007 - RICU
language guidance firstissued across government
Online Share of Voice: Pre RICU
Guidance
The terroristchallenge is
primarily a
problem for
Muslim
communities,
(5) 1%
We all need tow ork to
together to
tackle the
terrorist
challenge,
(66) 9%No Message,
(692) 90%
Online Share of Voice: PostRICU Guidance
No Message,(1,974) 81%
The terroristchallenge is
primarily a
problem for
Muslim
communities,
(72) 3%
We all need tow ork to
together to
tackle the
terrorist
challenge,
(392) 16%
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TREND THEMES27 June 2007
30 July 2007
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TREND - THEMES
0
200
400
600
800
1000
1200
1400
Volume
Theme 1 547 520 351 302 536 512 637 185 495 619 568 418 405 363 315
Theme 2 355 346 343 331 413 360 471 192 275 353 380 407 263 225 273
Theme 3 89 97 46 88 76 78 54 19 173 103 24 47 52 59 88
Theme 4 37 66 34 45 33 36 44 29 110 118 41 68 59 81 46
Theme 5 37 59 78 69 75 116 78 48 230 49 31 163 66 13 24
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
THEME 1 A link is made between terrorism and Islam
THEME 2 A specific link is made to Al Qaeda
THEME 3 Overseas threat to UK forces/interests: Iraq
THEME 4 Overseas threat to UK forces/interests: Afghanistan
THEME 5 Overseas threat to UK forces/interests: Other country
26 June 2007 RICU
language guidance firstissued across government
GordonBrownbecomes PM
30 June 2007Glasgowairport attack
30 July 2007JCHR saysnot enough
evidence toextend pre-charge
detention.
25 Sept 2007 Home Secretarysays time has come to
consider extending 28-daylimit on holding terrorism
suspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
THEMES BY PROMINENCE
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THEMES BY PROMINENCE
0
1000
2000
3000
4000
5000
6000
7000
8000
Volume
Passing 982 593 153 75 179
Tertiary 1574 1035 197 193 456
Secondary 1865 1518 367 303 259
Primary 2352 1841 376 276 242
Linked to IslamLinked to Al
QaidaThreat to UK: Iraq
Threat to UK:
Afghanistan
Threat to UK:
Other country
Themes Share of Voice: Non-
UK
(33) 1%
(28) 1%(54) 2%
(60) 2%
(22) 1%(21) 1%
(19) 1%
(16) 1%
(297) 10%(402) 14%
(847) 29%(1,076) 37%
Iraq Afghanistan Pakistan
Israel/Palestine Iran Lebanon
Somalia Saudi Arabia Algeria
Germany Yemen Indonesia
PROMINENCE: A descending scale measuring the importance of the issue of terrorism within an article. A Primary prominence mention indicates that the article was solely driven by the issue ofterrorism. A Secondary prominence mention indicates that the article was substantially about the issue of terrorism but contained significant references to other topics. A tertiary prominence mentionindicates that the article was mainly concerned with other matters, while the lowest score indicated no more than a passing mention of the issue of terrorism.
G OG C S
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GEOGRAPHIC SPREAD
Share of Voice, Key Message -
Domestic/International Split
0
500
1000
1500
2000
2500
3000
3500
4000
Volume
Attacks on Values We
All Share
607 195 203 208
Criminals & Murdereers 1164 284 359 555
Real Threat 1541 457 631 425
We Need to Work
Together
490 199 172 110
Domestic Afghanistan IraqTop Ten
Other
Share of Voice - Domestic/International Split
Domestic,
(3,076) 50%
Afghanistan,
(847) 14%
Iraq, (1,093)
18%
All Other
(1,136) 18%
ALL GOVERNMENT PRESS RELEASE ANALYSIS
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ALL GOVERNMENT PRESS RELEASE ANALYSISPRE & POST RICU GUIDELINES
No Message,
(38) 35%
Article Includes
Negative
Message, (1)
1%
Article Includes
Positive
Message, (70)
64%
JANUARY 1 2007 JUNE 25 2007 JUNE 26 2007 MARCH 31 2008
Article Includes
Positive
Message, (141)
69%
No Message,
(62) 31%
PRESS RELEASE ANALYSIS BY DEPARTMENT
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PRESS RELEASE ANALYSIS BY DEPARTMENT PRE & POST RICU GUIDELINES
HOME OFFICE:PRE-RICU GUIDELINES
HOME OFFICE:POST-RICU GUIDELINES
No Message,
3, 20%
Article Includes
Positive
Message, 12,
80%
No Message,
11, 22%
Article Includes
Positive
Message, 39,
78%
No Message,
11, 44%
Article Includes
Positive
Message, 14,
56%
No Message,
15, 50%
Article Includes
Positive
Message, 15,
50%
COMMUNITIES AND LOCAL GOVT:PRE-RICU GUIDELINES
COMMUNITIES AND LOCAL GOVT:POST-RICU GUIDELINES
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FCO:PRE-RICU GUIDELINES
No Message,
8, 36%
Negative
Message, 1,
5%
Article Includes
Positive
Message, 13,
59%
Article Includes
Positive
Message, 26,96%
No Message,
1, 4%
Article
Includes
Positive
Message, 31,
66%
No Message,
16, 34%
FCO:POST-RICU GUIDELINES
OTHER:PRE-RICU GUIDELINES OTHER:POST-RICU GUIDELINES
No Message,
35, 37%
Article IncludesPositive
Message, 60,
63%
PRESS RELEASE MESSAGE ANALYSIS KEY
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PRESS RELEASE MESSAGE ANALYSIS KEYMESSAGES: ALL MENTIONS
Positive Messages by Prominence
0
50
100
150
200
250
Volume
Passing 13 1 1 3
Tertiary 59 3 7 12
Secondary 74 15 35 36
Primary 55 12 28 29
Message 1 Message 2 Message 3 Message 4
Negative Messages by Prominence
0
1
2
Volume
Passing 0 0 0 0
Tertiary 0 0 0 0
Secondary 1 0 0 0
Primary 0 0 0 0
Message 1 Message 2 Message 3 Message 4
KEY MESSAGE 1Terrorism is a real and serious threat to us all. Terrorism is not a real and serious threat to us all. The terrorist threat isexaggerated by the UK government
KEY MESSAGE 2 Terrorists are criminals and murderers. Terrorist attacks against the UK are legitimate
KEY MESSAGE 3 Terrorists attack the values that we all share. Terrorist attacks are justified by Muslim values
KEY MESSAGE 4We all need to work together to tackle the terrorist challenge. The terrorist challenge is primarily a problem for Muslims orMuslim communities to address
PROMINENCE: A descending scale measuring the importance of the issue of terrorism within an article. A Primary prominence mention indicates that the article was solely driven by the issue ofterrorism. A Secondary prominence mention indicates that the article was substantially about the issue of terrorism but contained s ignificant references to other topics. A tertiary prominence mentionindicates that the article was mainly concerned with other matters, while the lowest score indicated no more than a passing m ention of the issue of terrorism.
TREND GOVERNMENT REPRESENTATIVE MESSAGE
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TREND - GOVERNMENT REPRESENTATIVE MESSAGEUPTAKE (VOLUME)
0
20
40
60
80
100
120
140
160
180
200
Volume
MESSAGE 1 47 63 8 34 14 47 69 14 5 27 46 9 9 3 2
MESSAGE 2 32 40 1 7 2 16 31 2 6 7 18 10 0 0 1
MESSAGE 3 6 29 1 8 1 14 27 2 3 11 8 9 0 1 0
MESSAGE 4 6 1 7 8 5 22 48 4 11 20 16 9 1 3 1
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
KEY MESSAGE 1Terrorism is a real and serious threat to us all. Terrorism is not a real and serious threat to us all. The terrorist threat isexaggerated by the UK government
KEY MESSAGE 2 Terrorists are criminals and murderers. Terrorist attacks against the UK are legitimate
KEY MESSAGE 3 Terrorists attack the values that we all share. Terrorist attacks are justified by Muslim values
KEY MESSAGE 4We all need to work together to tackle the terrorist challenge. The terrorist challenge is primarily a problem for Muslims orMuslim communities to address
26 June 2007 RICUlanguage guidance first
issued across government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgow
airport attack
30 July 2007JCHR says
not enoughevidence to
extend pre-
chargedetention.
25 Sept 2007 HomeSecretary says
time has come toconsider
extending 28-daylimit on holdingterrorism
suspects.8 Nov 2007 Lyrical
Terrorist convicted
under the TerrorismAct
TREND - GOVERNMENT REPRESENTATIVE MESSAGE
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0
20
40
60
80
100
120
140
160
180200
Volume
MESSAGE 1 47 63 8 34 14 47 69 14 5 27 46 9 9 2 2
MESSAGE 2 32 40 1 7 2 16 31 2 6 7 18 10 0 0 1
MESSAGE 3 6 29 1 8 1 14 27 2 3 11 6 9 0 1 0
MESSAGE 4 6 1 7 7 5 22 48 4 11 19 16 9 1 2 1
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
TREND - GOVERNMENT REPRESENTATIVE MESSAGEUPTAKE (POSITIVE)
KEY MESSAGE 1 Terrorism is a real and serious threat to us all
KEY MESSAGE 2 Terrorists are criminals and murderers
KEY MESSAGE 3 Terrorists attack the values that we all share
KEY MESSAGE 4 We all need to work together to tackle the terrorist challenge
26 June 2007 RICUlanguage guidance firstissued across
government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgow
airport attack
30 July 2007JCHR says
not enoughevidence to
extend pre-
chargedetention.
25 Sept 2007 HomeSecretary says
time has come toconsider
extending 28-daylimit on holdingterrorism
suspects.8 Nov 2007 Lyrical
Terrorist convicted
under the TerrorismAct
TREND - GOVERNMENT REPRESENTATIVE MESSAGE
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KEY MESSAGE 1 Terrorism is not a real and serious threat to us all . The terrorist threat is exaggerated by the UK government
KEY MESSAGE 2 Terrorist attacks against the UK are legitimate
KEY MESSAGE 3 Terrorist attacks are justified by Muslim values
KEY MESSAGE 4 The terrorist challenge is primarily a problem for Mus lims or Mus lim communities to address
0
1
2
3
4
5
6
7
Volume
MESSAGE 1 0 1 0 1 0 0 0 0 0 0 1 0 1 1 0
MESSAGE 2 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0
MESSAGE 3 0 4 0 0 0 0 0 0 0 0 2 0 0 0 0
MESSAGE 4 0 0 0 1 0 0 0 0 0 1 2 0 0 1 0
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
TREND - GOVERNMENT REPRESENTATIVE MESSAGEUPTAKE (NEGATIVE)
26 June 2007 RICUlanguage guidance first
issued across
government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgow
airport attack
30 July 2007JCHR says
not enoughevidence to
extend pre-
chargedetention.
25 Sept 2007 Home Secretary says time hascome to consider extending 28-day limit on
holding terrorism suspects.
8 Nov 2007 LyricalTerrorist convicted
under the TerrorismAct
LANGUAGE GUIDANCE UPTAKE BY REPRESENTATIVE
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LANGUAGE GUIDANCE UPTAKE BY REPRESENTATIVEENTIRE PERIOD
A. Share of Voice - Top Ten Representatives
Jonathan Evans,
(13), 4%
David Miliband,
(11), 3%Unnamed, (25),
7%Lord West, (31),
9%
Jacqui Smith,
(36) 11%
John Reid, (45)
13%Tony Blair, (57)
18%
Gordon Brown,
(94) 29%
Jack Straw, (15)4%
Gordon Banks,
(8) 2%
B. Top Ten Representatives - Total Message
Volume
Tony Blair, (56)
17%
John Reid, (45)
14%
Jacqui Smith,
(36) 11%
Lord West, (30)
9%
Unnamed, 24,
7%
David Miliband,
(10) 3%
Jonathan Evans,
(13) 4%
Gordon Banks,
(8) 2%
Jack Straw, (15)
5%
Gordon Brown,
(93) 28%
D. Top Ten Representatives - Total Negative Message
Volume
Lord West, (2)
29%
Jonathan Evans,
(1) 14%
John Reid, (3) 43%
C. Top Ten Representatives - Total Positive Message
Volume
Gordon Brown,
(93) 28%
Tony Blair, (56)
17%
John Reid, (45)
14%
Jacqui Smith,
(36) 11%
Lord West, (30)
9%
Unnamed, (24),
7%
David Miliband,
(10), 3%
Jonathan Evans,
(13), 4%Gordon Banks,
(8), 2%Jack Straw, (15)
5%
National government and security services representatives are measured by overall engagement by the media (Chart A) as well as bytransmission of key messages (Chart B). Representatives are also tracked for compliance/variance from RICU guidelines (Charts C & D).
LANGUAGE GUIDANCE UPTAKE BY REPRESENTATIVE
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LANGUAGE GUIDANCE UPTAKE BY REPRESENTATIVEPRE RICU
A. Share of Voice - Top Ten Representatives
John Reid, (40)
25%
Tony Blair, (53)
35%
Ruth Kelly, (7) 4%
Sir Ken
MacDonald, (7)
4%
Unnamed, (11) 7%Hazel Blears, (5)
3%Margaret Beckett,
(4) 3%Shahid Malik, (7)
4%Jack Straw, (8)
5%
Gordon Brown,
(16) 10%
B. Top Ten Representatives - Total Message
Volume
Tony Blair, 52,
34%John Reid, 40,
26%
Sir Ken
MacDonald, (7)
5%
Ruth Kelly, (7) 5%
Unnamed, (10)
6%Hazel Blears, (5)
3%Margaret Beckett,
(4) 3%Shahid Malik, (5)
3%
Jack Straw, (8)
5%
Gordon Brown,
(16) 10%
D. Top Ten Representatives - Total Negative
Message Volume
Shahid Malik, (2)
33%
Hazel Blears, (1)
17%
John Reid, (3)
50%
C. Top Ten Representatives - Total Positive
Message VolumeUnnamed, (10)
6% Hazel Blears, (5)3%
Margaret Beckett,
(4) 3%Shahid Malik, (5)
3%
Jack Straw, (8)5%
Ruth Kelly, (7) 5%
Sir KenMacDonald, (7)
5%
John Reid, (40)
26%Tony Blair, (52)
34%
Gordon Brown,(16) 10%
LANGUAGE GUIDANCE UPTAKE BY REPRESENTATIVE
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LANGUAGE GUIDANCE UPTAKE BY REPRESENTATIVEPOST RICU
A. Share of Voice - Top Ten Representatives
Gordon Brown,(78) 38%
John Reid, (5) 3%Jacqui Smith, (34)
16%
Lord West, (31),
16%
Unnamed, (14)
7%
David Miliband,
(10) 5%
Jonathan Evans,(13), 7%
Gordon Banks,(8), 4%
Jack Straw, (7)4%
B. Top Ten Representatives - Total Message
Volume
Gordon Brown,
(77) 38%
Jack Straw, (7),
4%Gordon Banks, (8),
4%
Jonathan Evans,
(13) 7%
David Miliband, (9)
5%
Unnamed, (14) 7%
Lord West, (30)
15%
Jacqui Smith, (34),
17%John Reid, (5) 3%
D. Top Ten Representatives - Total Negative
Message Volume
Jonathan Evans, (1)
33%
Lord West, (2) 67%
C. Top Ten Representatives - Total Positive Message
VolumeDavid Miliband,
(9) 5%
Jonathan Evans,
(13) 7%
Gordon Banks,
(8) 4%
Jack Straw, (7)
4%
Gordon Brown,
(77), 38%
John Reid, (5)
3%
Jacqui Smith,
(34), 17%
Lord West, (30)
15%
Unnamed, (14)
7%
BROADCAST TREND BY MEDIA TYPE & KEY EVENTS
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BROADCAST TREND BY MEDIA TYPE & KEY EVENTS
0
1000
2000
3000
4000
5000
6000
7000
Volume
BBC Radio 1273 1505 1173 811 1269 1260 2964 827 574 859 1538 728 687 526 456
Commercial Radio 563 800 548 621 397 238 1419 255 378 213 466 246 176 297 197
Commercial TV 468 389 279 244 372 236 1005 316 179 211 301 263 259 129 116
BBC TV 226 324 223 199 185 164 701 159 112 153 182 144 118 89 84
Total 2530 3018 2223 1875 2223 1898 6089 1557 1243 1436 2487 1381 1240 1041 853
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
9%
16%
21%
54%
11%
17%
23%
49%
9%
14%21%
56%
10%
15%
25%
50%
9%
15%
17%
59%
Q1 2007 Q2 2007 Q3 2007
Q4 2007 Q1 2008
26 June 2007RICU languageguidance first issuedacross government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgowairport attack
30 July 2007 JCHRsays not enoughevidence toextend pre-chargedetention.
25 Sept 2007 Home Secretary says time has come toconsider extending 28-day limit on holdingterrorism suspects.
8 Nov 2007 Lyrical Terrorist
convicted under theTerrorism Act
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BROADCAST BBC REPORTING 25 Sept 2007 Home Secretary
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BROADCAST BBC REPORTING
0
500
1000
1500
2000
2500
3000
3500
4000
Jan-07
Feb-07
Mar-07 Ap
r-07May
-07Jun-07 Ju
l-07Au
g-07Se
p-07Oc
t-07No
v-07De
c-07Jan-08
Feb-08
Mar-08
Volume
BBC Regional Radio
BBC Radio 4
BBC Radio 5 Live
BBC 1
BBC Radio Scotland
BBC 2
BBC News 24
BBC World Service
BBC Radio 2
BBC Radio 1
1%1% 2% 2% 3%7%
1
11
12%
0%
0 2000 4000 6000 8000 10000 12000
BBC Radio 1
BBC Radio 2
BBC World Service
BBC News 24
BBC 2
BBC Radio Scotland
BBC 1
BBC Radio 5 Live
BBC Radio 4
BBC Regional Radio
Volume
26 June 2007RICU language
guidance first issuedacross government
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgowairport attack
30 July 2007 JCHRsays not enoughevidence toextend pre-chargedetention.
25 Sept 2007 Home Secretarysays time has come toconsider extending 28-daylimit on holding terrorismsuspects.
8 Nov 2007 Lyrical Terroristconvicted under theTerrorism Act
BROADCAST COMMERCIAL STATION REPORTING
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BROADCAST COMMERCIAL STATION REPORTING
0
500
1000
1500
2000
2500
3000
Jan-07
Feb-07
Mar-07 Ap
r-07May
-07Jun-07 Ju
l-07Au
g-07Se
p-07Oc
t-07No
v-07De
c-07Jan-08
Feb-08
Mar-08
Volume
Regional Radio
ITV
Sky News
Channel 4
CNN
5% 6%
13
1759%
0 1000 2000 3000 4000 5000 6000 7000 8000
CNN
Channel 4
Sky News
ITV
Regional Radio
Volume
26 June 2007 RICUlanguage guidance
first issued acrossgovernment
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgowairport attack
30 July 2007 JCHRsays not enoughevidence to extendpre-chargedetention.
25 Sept 2007 Home Secretarysays time has come toconsider extending 28-daylimit on holding terrorismsuspects.
8 Nov 2007 Lyrical Terroristconvicted under theTerrorism Act
INTERVIEWS WITHIN BROADCAST COVERAGE
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INTERVIEWS WITHIN BROADCAST COVERAGE
0
1000
2000
3000
4000
5000
6000
7000
Volume
No Interview 2266 2535 1821 1171 1358 1023 3557 810 798 871 1477 723 772 596 485
Interview 264 483 402 704 865 875 2532 747 445 565 1010 658 468 445 368
Total 2530 3018 2223 1875 2223 1898 6089 1557 1243 1436 2487 1381 1240 1041 853
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08
No Interview
59%
Interview
41%
No
Interview
58%
Interview
42%
No Interview
59%
Interview
41%
No
Interview85%
Interview
15%
No Interview
58%
Interview
42%
Q1 2007 Q2 2007 Q3 2007
Q4 2007 Q1 2008
Over the period, just over a third (35 per cent) ofbroadcast items contained an interview
26 June 2007 RICUlanguage guidance
first issued acrossgovernment
27 June 2007 GordonBrown becomes PM
30 June 2007 Glasgowairport attack
25 Sept 2007 HomeSecretary says timehas come toconsider extending28-day limit on
holding terrorismsuspects. 8 Nov 2007 Lyrical Terrorist
convicted under theTerrorism Act
CONCLUSIONS
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June 2007 witnessed a confluence of several major events that had a direct and profound impact on the issue of terrorism in theUnited Kingdom. The attempt to drive a car-bomb into Glasgow airport and the near-successful bid to attack the Tiger Tigernightclub in London coincided with the resignation of Tony Blair f rom Downing Street and Gordon Browns new role as Prime
Minister. On June 26th, RICU released guidelines on the use of language when discussing the issue of terrorism.
TNS Media Intelligence has found that these events formed a fulcrum around which it has been possible to identify a significantshift in press treatment of the issue of terrorism. Judging by the incidence of the four key messages and their negativecounterparts, some proved more amenable to transmission than others.
Key Message 1, Terrorism is a real and serious threat to us all, was the most prolific and widely transmitted message.Straightforward, almost terse, it proved to be particularly amenable to transmission by commentators and journalists. It was alsosuited to a large number of scenarios: West threatened with campaign of suicide attacks wrote the Daily Telegraph(06/09/2007)about the Palestinian group Islamic Jihads threats to target the West. The Sunday Times(13/01/2008), conversely, included themessage in an article about a humorous film to be made about Dads Army terrorists. The Guardian(25/10/07) reported on howmilitant groups are using Google Earth for bombing campaign information. The message also featured positively in the Daily Star(11/10/07) in an article about the trial of Mohammed Hamid.
The negative version of this message was also suited to diverse application. Al Jazeera, a prominent conveyor of this message inits negative version, included coverage of the issue of the Lebanese arm of Al Qaeda. In July 2007 the station reported that theUS was backing the Lebanese government against Al Qaeda influence. Showing displeasure about this development, the stations
website also expressed scepticism about the level of threat posed by Al Qaeda and similar organisations.
There were increases in the incidence of Key Message 1 following specific events, such as the terrorist incidents in June and theannouncement of plans for 42-day detention of terror suspects at the end of 2007. However, although there were considerablymore positive Key Message 1 mentions during these periods, negative mentions also increased. Following the issue of RICUguidance, there was an increase in positive Key Message 1 mentions but the proportion of positive Key Message 1 incidenceremained the same. However, the charts on pages 45, 46 and 47 show that there was significantly more positive mentions of KeyMessage 1 by Government spokespeople immediately following RICU guidance and the terrorist attacks.
Key Message 2, Terrorists are criminals and murderers, was mentioned fewer times than Key Message 1 both before and afterthe guidance. However, there was a significant rise in Key Message mentions in July and again towards the end of the year,reflecting major news, such as the conviction of the Lyrical Terrorist.
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Despite, a fall in the proportion of positive Key Message 2 mentions following the RICU guidelines (see charts on page 28, 29 and 30), thepositive message take-up by Government spokespeople increased for this message following 26 June (see chart on page 46).
The third message, Terrorists attack the value that we all share, proved to be less transmittable. This was due to media reticence whendealing with the notion of values rather than the more concrete formulation of threats. However, the research found a definite and striking
increase in the occurrence of this message after June 2007. The first six months of 2007 saw the message running at 62 incidents permonth. For the remaining nine months of the period, there were on average 97 incidents of this message per month (see charts on pages31,32 and 33).
Key Message 4, We all need to work together to tackle the terrorist challenge, was the least transmitted message over the entire period.However, there was a rise in the proportion of positive Key Message 4 mentions (see chart on pages 34, 35 and 36) and there was anincrease in positive Key Message mentions in quotes from Government representatives following RICU guidance and for the rest of 2007.
Reviewing Key Message penetration between January to March 2007 and January to March 2008 (see bar chart on page 10), there is anabsolute decline in both positive and negative Key Message delivery. However, this decline can be attributed to a fall-off in terrorism newsstories in the early part of 2008. The Events Timeline on pages five and six mentions that there was a considerable amount of reportage on
non-UK terrorism, and how it affects the UK, which accounts for the large Key Message penetration in January and February 2007. Therewas increased coverage in the autumn owing to the suggestion by the Home Secretary that the pre-charge detention limit for terrorismsuspects might be increased.
Positive Key Message penetration increased in absolute terms following RICUs guidance. The increase was above average in coveragewhich included Government spokespeople. However, the proportion of positive Key Messages remained constant in relative terms at 47 percent. This suggests that RICU guidance is keeping pace with fluctuations in how terrorism is reported and perceived in the media. Post-RICU guidance there was an increase in the proportion of negative Key Messages. The challenge to RICU is to increase its share ofpositive media coverage against the increase in the proportion of negative Key Messages following the 26 June 2007.
METHODOLOGY
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METHODOLOGY
Project Objectives
1. To analyse the language and semantics used to report issues relating toterrorism, counter-terrorism and extremism in UK public discourse
2. To evaluate the impact of the Research, Information and CommunicationsUnit (RICU) on UK public discourse, effective from release of officialcommunications guidance in June 2007
Tender Process & Agency Selection
The project was commissioned by RICU in March 2008 with scheduleddelivery in June 2008
TNS Media Intelligence was selected on the basis of an open competitivetender managed by RICU and COI. All preferred agencies on the COIframework agreement were eligible to tender for the project
RICU/ COI issued a PQQ in March 2008. Shortlisted agencies were invited tosubmit full tender proposals. The final selection round included a one-hourpresentation to a RICU/ COI panel. The presentation covered reporting
structure, methodology and budget
Study Period
The study covers the period 01 January 2007 to 31st of March 2008
Pre RICU guidance period: 01 January to 25 June 2007 (176 days)Post RICU guidance period: 26 June 2007 to 31 March 2008 (280 days)
Sources*
UK national daily newspapers
UK national Sunday newspapers
Key mainstream online news sites
Key Muslim news sites
BBCnational television & radio
BBCregional television & radio
ITV
Channel 4
Commercial radio network
CNN
Sky News
* Full sources list in Appendix A
METHODOLOGY
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METHODOLOGY
Article Selection
Newspapers
Duplication between early / late newspaper editions excluded
Websites
Websites were selected in order to provide a balanced view of bothmainstream and Islamic online media
A large-scale study by TNS Consumer analysed the consumption of onlinemedia by British Muslims. The results of this study informed the choice ofwebsites to align the analysis with the real-world media consumption habits ofBritish Muslims
TV & Radio
TV & Radio coverage quantified.
Search termsExtremist and variations (inc. extremism, extreme) OR
Fundamentalist and variations (inc. Fundamental, Fundamentals,Fundamentalism) OR
Jihad and variations (inc. Jihadi, Jihadism, Jihadist) OR
Islam and variations (inc. Islamist, Islamism, Islamic) OR
Qaeda and variations (inc. Qaida, Qa'ida, Qa'idah) OR
Laden OR
Muslim and variations OR
Koran and variations (inc. Qu'ran) OR
Taqfir and variations (inc. Taqfiri) OR
Religion and variations (inc. religious, religiosity
Yield
National Newspapers
10,657 articles
Websites
3,170 articles
TV & Radio:
31,094 broadcasts
METHODOLOGY CONTINUED
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METHODOLOGY CONTINUEDThe primary analysis elements were prominence, key message & language andtheme.
PROMINENCE
A descending scale measuring the importance of the issue of terrorism within anarticle, a Primary prominence mention indicating that the article was solely driven bythe issue of terrorism. A Secondary prominence mention indicated that the articlewas substantially about the issue of terrorism but contained significant references toother topics. Tertiary prominence indicated that the article was mainly concernedwith other matters, while the lowest score indicated no more than a pass ing mentionof the issue of terrorism.
KEY MESSAGE & LANGUAGE
To identify press and commentator hostility to the values set out in RICUs
guidelines, positive and negative versions of four key messages were analysed inall print and online media coverage
The output of Government representatives and official sources quoted in the presswas analysed for compliance with the four positive key messages.
Spokespeople from political parties, third party organisations and interest groupswere measured for output of positive and negative key messages.
THEME
To understand the context of media engagement by all parties engaged in the debate onterrorism, each print and online article was analysed by theme. Five separate themeswere used to benchmark context:
A quantitative survey of broadcast coverage was undertaken. Broadcastcoverage was not analysed for Prominence, Messages or Themes.
THEME 1 A link is made between terrorism and Islam
THEME 2 A spec if ic link is made to A l QaedaTHEME 3 Overseas threat to UK forces/interests: Iraq
THEME 4 Overseas threat to UK forces/interests: Afghanistan
THEME 5 Overseas threat to UK forces/interests: Other country
POSITIVE NEGATIVETerrorism is a real and serious threat to usall. Note: us is interpreted as the UK, UKcitizens and UK interests overseas
Terrorism is not a real and serious threat to usall. The terrorist threat is exaggerated by the UKgovernment
Terrorists are criminals and murderers Terrorist attacks against the UK are legitimate
Terrorists attack the values that we allshare. Note: we can refer to UK citizens andany other members of humanity that opposeviolent extremism
Terrorist attacks are justified by Muslim values
We all need to work together to tackle the
terrorist challenge. Note: we can refer to UKcitizens and any other members of humanitythat oppose violent extremism (regardless ofreligious belief)
The terrorist challenge is primarily a problem forMuslims or Muslim communities to address
APPENDIX A SOURCES
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APPENDIX A: SOURCES
Newspapers
Times
Sunday Times
Daily Telegraph
Sunday Telegraph
Mail on Sunday
Express
Sunday Express
Guardian
Observer
Independent
Independent on Sunday
Mirror
Sunday Mirror
Sun
News of the World
Financial Times
Websites
BBC
Channel 4
Al Jazeera
Sky News
Islam Online
TV & Radio
BBC1
BBC2BBC Radio 4
BBC Radio 1
BBC Radio 2
BBC Regional Network
BBC News 24
ITV1
ITV Regional Network
Channel 4
CNN
Sky News
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