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RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING ANDSUSTAINABLE DEVELOPMENT
OVERVIEW OF THE CARREFOUR GROUPGerard Castrie, Marketing director ofCarrefour (France)
The Carrefour group today
• No. 1 mass retailer in Europe and No. 2 worldwide
• €102.4 billion in sales, incl. tax, in 2007
• Over 490,000 colleagues worldwide
• Operations in 30 countries
• 14,991 stores
• 16.8 million sq. m. of sales area (including franchisees)
Discover the Carrefour group
As of 12/31/2006
(*) On 31/08/2007: Withdrawal from Switzerland and new franchise locations (Jordan and Kuwait) during 2007.
2RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
14,991* stores in 30 countries
* As of December 31, 2007, partners and franchisees included
Middle EastNorth Africa30 trade namestores
France5,625 tradename stores,incl.overseasterritories: 110trade namestores
America1 097 tradename stores
Asia520 trade namestores
Europe (excl.France)7,719 tradename stores
Discover the Carrefour group
For more information on our trade name stores
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France5,625 tradename stores,incl.overseasterritories: 110trade namestores
America1 097 tradename stores
Asia520 trade namestores
Europe (excl.France)7,719 tradename stores
For more information on our trade name stores
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
* As of December, 2007, partners and franchisees, included
Middle EastNorth Africa27 hypermarkets. Tunisia:1. Algeria: 1. United Arab Emirates: 10. Qatar: 2. Oman: 1. Saudi Arabia: 7. Egypt: 3. Koweit : 1•Jordania : 1
1,163* hypermarkets
Asia245 hypermarkets
. China: 112
. Taiwan: 48
. Thailand: 27
. Indonesia: 37
. Japan: 7
. Malaysia: 12
. Singapore: 2
America256 hypermarkets
. Brazil: 150
. Argentina: 59
. Colombia: 46 . Santo Domingo: 1
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Europe635 hypermarkets
. France: 218
. Spain: 161
. Poland: 72
. Italy: 59 . Belgium: 56. Greece and Cyprus: 28. Turkey: 19. Romania: 11. Overseas*: 11
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
* As of December 31, 2007, partners and franchisees included
Middle EastNorth Africa3 supermarkets. Tunisia: 3
2,704* supermarkets
Europe2,560 supermarkets
. France: 1,021
. Overseas Terr: 40
. Italy: 485 . Belgium: 345
. Poland: 273
. Greece: 210
. Turkey: 99 . Spain: 87
Set the standard for modern trade
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Middle EastNorth Africa3 supermarkets. Tunisia: 3
Europe2,560 supermarkets
. France: 1,021
. Overseas Terr: 40
. Italy: 485 . Belgium: 345
. Poland: 273
. Greece: 210
. Turkey: 99 . Spain: 87
America141 supermarkets
. Argentina: 103 . Brazil: 38
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
* As of December 31, 2007, partners and franchisees included
Asia275 hard discount stores
. China: 275
6 166* hard discount stores
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Europe5,196 hard discount stores
. Spain: 2,912
. France: 897
. Portugal: 471
. Turkey: 519
. Greece and Cyprus: 397
America695 hard discount stores
. Argentina: 395
. Brazil: 300
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
4 804* convenience stores
Europe4,799 convenience stores
. France: 3,245
. Overseas Territories: 59
. Italy: 1,015
. Belgium: 257
. Greece and Cyprus: 216
. Espagne : 3
. Pologne : 4
* As of December 31, 2007, partners and franchisees included
Set the standard for modern trade
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America5 convenience stores
. Brazil: 5
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
Focus 100% on thecustomer
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
How better respond to newcustomers behaviours?
• Population Ageing
• Decline of household size
• Long and expensive travelling
• Looking for lowest price
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
Goods and services tailored to each market
AsiaEurope
Latin America
In each country,• goods and services suited to local habits• collaboration with local suppliers90% of merchandise purchased locally
Focus 100% on the customer
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Europe
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
• Uncompromising price competitiveness– Being competitive on price takes top priority for all
formats in each of their trading areas.
Offer the best prices
Focus 100% on the customer
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• Gain a better understanding of our customers’ expectations– Analyze purchasing behaviors– Adopt a more targeted marketingapproach
Learn more about our customers
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• Strengthen our offering of high-turnover consumer goods
• Increase the number of SKUs in all our formats
• Develop local product ranges tailored to our customers’ lifestyles
Enhance our product mix
Focus 100% on the customer
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• Expand popular product categories– Baby care, children’s clothing,tableware, new-technology products
• Strengthen our own brands– Revamp our product ranges
Enhance our product mix
Focus 100% on the customer
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• Expand existing services– Carrefour Financial Services, Carrefour Insurance Services– OTC products– Travels
• Launch new services– Carrefour Mobile– New web site Carrefour Travel– Home Computer Support
Provide more services
Focus 100% on the customer
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Support local developmentEncourage local sourcing
– 85-95% of merchandise comes from the local area, depending on the country
Give priority to hiring and promoting local residents− 90% of hiring is decided locally
Boost the local economy by fosteringpartnerships with small and medium-sized companies.
– In France, 80% of Carrefour suppliers are small and medium-sized businesses
Offer our own or store brands, thus helping to preserve local skills andtraditional activities
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Offer our stores newideas
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
Complementary multi-format retailers
•Trade NamesStores for every lifestyle
Discover the Carrefour group
Hardiscount
Hypermarket Supermarket
Convenience
Cash & Carry e-commerce
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
Offer new store formats…
Offer our stores new ideas
… focusing on theCarrefour brand
To reach new customer segments and new purchasing opportunities,the Group has developed new formats
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Multiformat single brandFrance is also changing banners
1030 Championsupermarkets will changebanners betweenSeptember 2008and end of 2009A unique change in theworld
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
• Development of an multichannel offer
• Purchase by mobile• In store search
engine (interactiveterminals)
• Common loyalty card
in store
A brand presence in allchannels…
• Channels are integrated so that it allows theshopping experience to be optimised (offer,price, services, communication…)
Kiosks, Corner
Interactiveterminals
E commerce
In addition to multiformat single brand
In the street
@ home
• Geo marketing ofpromotions (bymobile)
• Price comparison onmobile…
• Products andservices purchases
• Internet purchase ,store picking, etc.
… which allows to increase buyingopportunities for customers
Mobile retail
Stores
VAD/ Catalogues
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT
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