USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPOREThe Right Retail Partner1
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Retail Mobility – What’s Hot?Presented By: Caroline Dunn, Head of Marketing, SPIFollow me on Twitter: @theCarolineDunnFollow SPI on Twitter: @SPI_Speak
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPOREThe Right Retail Partner2
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Free Mobility Assessment
No Cost & No Obligation to buy Conducted by SPI Mobility SMEs Assess your current Mobility Strategy
Maturity Model Recommend on technology or strategy Indicate your preference at the end of the
webinar or email [email protected]
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPOREThe Right Retail Partner3
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Housekeeping
Disclaimer: Opinions expressed in this webinar are my own and do not necessarily reflect those of SPI or Shiloh Technologies.
This webinar is being recorded and emailed to everyone who registered for this webinar tomorrow.
Recordings will also be posted on blog.spi.com Send questions via Q&A tool in Webex. Questions
answered at the end time permitting.
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPOREThe Right Retail Partner4
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Agenda
What’s HOT? Apple Announcements Omni-Channel Shopping Location, Location, Location
What’s NOT? BYOD Support Legacy Systems
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Rumors & Announcements
Apple Pay Macy’s & Bloomingdale’s will
add Apple Pay readers Target.com / Target Mobile app
will accept Apple Pay – not in stores
Walmart & BestBuy will support CurrentC from MCX
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
What is Omni-Channel?
OmniChannel is a seamless approach to the customer experience through all available shopping channels…
Consumer – Store & Product research before, during, and after purchase
Retailer – Tracking customers across all channels and providing a seamless experience
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Google Shopper Marketing Council
• Only 19% made a purchase
• Majority want physical store information
• Customers expect the same price online and in-store
Source: Google Shopping Marketing Council
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Self-Help is the new Normal
84% of smartphone shoppers use their devices while in a store
Almost half use their mobile device for at least 15 minutes
1 in 3 shoppers use their smartphone to find information instead of asking a store employee
Source: Google Shopping Marketing Council
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What does this really mean?
What’s in it for Retailers: Understanding customer shopping patterns Competitive Edge Maximize exposure to consumers
Providing the OmniChannel experience requires: Inter-department Cooperation Systems Integration / IT Development Big Data Analytics Tool
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Location, Location, Location
LBS – Location Based Services originally developed for E911
LBS is highly inaccurate indoors Indoor Positioning / Micro
Positioning – the next great frontier
Retailers including Macy’s are deploying indoor proximity systems
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Uses for Indoor Positioning
Customer / Sales Customer Traffic Data Assisting Customers Real-Time Correlation to Sales
Employees Employee work locations Sales Floor coverage
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What’s NOT? - BYOD
Headache for internal tech support teams
Security threats Privacy concerns from employees BYOD is not always a cost savings for the
company Companies including
Ford Motor Company are issuing company owned mobile devices to employees
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
What’s Not? - Legacy Systems
What to do with legacy systems developed before mobile?
How do we make a legacy system accessible from a mobile device?
Too much invested in legacy systems to rebuild for mobility
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Case Study #1
Customer: Leading Services Provider in Telecommunications
Problem: Legacy employee scheduling system for store employees with limited technology access
Technology Solution: Native iOS & Android app
Solution: App developed for store employees to access legacy scheduling system from their mobile devices.
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USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Case Study #2
Customer: Leading Department Store Chain in Singapore
Problem: Alteration & Reservation legacy paper-based system, manual errors
Technology Solution: Web-based multi-tier architecture, HTML5 Framework, Web services, Barcode scanner
Solution: Single web app accessible both via desktop browser and tablet browsers with barcode scanning and gesture capabilities
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Consumers Expect Omnichannel
Omnichannel requires: Inter-Department Cooperation IT Systems integration / implementation /
development Location, Location, Location – Your New BFF
Sales / Customers Employee Management
OmniChannel Strategic Retail IT Partner Mobile Big Data All IT Systems
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPOREThe Right Retail Partner17
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Free Mobility Assessment
No Cost & No Obligation to buy Conducted by SPI Mobility SMEs Assess your current Mobility Strategy
Maturity Model Recommend on technology or strategy Indicate your preference at the end of the
webinar or email [email protected]
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPOREThe Right Retail Partner18
USA | INDIA | AUSTRALIA | BRAZIL | CANADA | NEPAL | SINGAPORE
Thank You!
Please follow us on Twitter: @SPI_SpeakWebsite: www.spi.comBlog: blog.spi.com Caroline Dunn
My Contact info: Twitter: @theCarolineDunn [email protected]
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