Download - Retail in 2020: Belgians keep buying offline - full details

40

42

44

46

48

50

Source: Sociaal en Cultureel Planbureau (SCP) - 2006

43,4 43,645,7

48,6

47,0

48,0

46,0

42,0

Source: haystack – UBA – Carrefour study

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18% 17%17%

28%BC

27%BC18%

C16%

C7% 7%

Total Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)

46% 58% BC 46% C 31% 57% BC 41% 36%

63% 72% BC 65% C 50% 74% BC 60% C 52%

+17% +14% +19% A +19% A +17% +18% A +16% A

Also significant higher for higher

social classes

Also significant higher for for higher

social classes

*Social class

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•

•

•

•

•

•

•

28%

5%

Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)

29% 31% C 24% 27% 29% 28%

4% 8% AC 3% 5% 6% 5%

*Social class

•

•

•

•

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=MdI2zdBGpMxylM&tbnid=FplgUBtGZcAJTM:&ved=0CAUQjRw&url=http://www.newdisplay.fr/new/totem-multimedia.html&ei=TZhzU6L0JeuGywPit4GYDg&bvm=bv.66699033,d.bGQ&psig=AFQjCNHlA3bvdszVEwq3Lrg-KQEXuWJU5Q&ust=1400170934169539

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=MdI2zdBGpMxylM&tbnid=FplgUBtGZcAJTM:&ved=0CAUQjRw&url=http://www.newdisplay.fr/new/totem-multimedia.html&ei=TZhzU6L0JeuGywPit4GYDg&bvm=bv.66699033,d.bGQ&psig=AFQjCNHlA3bvdszVEwq3Lrg-KQEXuWJU5Q&ust=1400170934169539

22%

8%

Gen Y (a) Gen X (b) BB (c) High* (a) Mid (b) Low (c)

26% C 21% 20% 29% BC 21% C 15%

11% C 11% C 3% 12% BC 8% 5%

*Social class

5%

95%

Gen Y (a) Gen X (b) BB (c)

9% BC 5% C 1%

91% 95% A 99% AB

30%BC

24%C 17%

34%43%

BC 35%C

23%

25%30%

C29%

C14%

38%C

36%C 25%

*Social class

*Social class


66% 71% 85% AB

34% C 29% C 15%

35% 30%47%

40%

16%

Gen Y (a) Gen X (b) BB (c) High (a) Mid (b) Low (c)

42% B 35% 42% B 43% B 37% 40%

16% 16% 16% 19% B 14% 15%

*Social class

28%

72%New products


26% 26% 36% AB

74% C 74% C 64%

53%Online review

before purchase

33%Online review

before purchase

47%Advice from Sales person 67%

Expert advicein the store

Gen Y (a) Gen X (b) BB (c) Gen Y (a) Gen X (b) BB (c)

62% BC 55% C 40% 42% BC 33% C 24%

38% 45% A 60% AB 58% 67% A 76% AB

No fitting of the products

Shipment fee

Payment for your remand

No sensorial aspect

No shipment to belgium

Payment in advance

Safety of online payment

Formalities remand

Not in stock

No clear image how it would fit


33% C 31% 27%

67% 69% 73% A

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=1ntRC8tmbGUhcM&tbnid=5dkIz0uD0zx0qM:&ved=0CAYQjRw&url=http://tommytoy.typepad.com/.a/6a0133f3a4072c970b0162fbeafa52970d-popup&ei=_ycoU5DBDoeShgf-4oHYDA&bvm=bv.62922401,d.ZG4&psig=AFQjCNGU4LgEoXuCu-5QPF1zDSNV1j880g&ust=1395226758374689

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=1ntRC8tmbGUhcM&tbnid=5dkIz0uD0zx0qM:&ved=0CAYQjRw&url=http://tommytoy.typepad.com/.a/6a0133f3a4072c970b0162fbeafa52970d-popup&ei=_ycoU5DBDoeShgf-4oHYDA&bvm=bv.62922401,d.ZG4&psig=AFQjCNGU4LgEoXuCu-5QPF1zDSNV1j880g&ust=1395226758374689

Drive-in is the future

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