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A case study to analyze
the eligibility ofCarnival cruise lines asa responsible company.
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Environmental sustainability
Meeting the resource and services
needs of current and future generations
without compromising the health of theeco-systems that provide them
(Our common future)
Morelli 2011
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Principles of environmentalsustainabilityEncourage the organisation to be proactive in identifying and implementing
environmentally responsible practices throughout the supply chain.
Hold suppliers accountable for being environmentally responsible.
Promote development and diusion of environmentally friendly practices and
products throughout the organisation and supply chain.
Champion consumption of environmentally responsible products and services.
upport and in!uence the design of products to eect positive environmental
improvements.
"mplement strategies to reduce and eliminate negative impact on the
environment at the organisation# supply chain and product levels.
$evelop a comprehensive understanding of environmental impacts across the
supply chain.
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Environmental "ssues
%ir & 'ater pollution i.e. (lac) *ater# +rey
*ater# oily bilge *ater# (allast *ater.
$isposal of +arbage and solid *aste
"ncinerator ash
Ha,ardous *aste -Chemicals# $rycleaning
*aste# Photo processing and /ay
development !uid *aste# batteries# etc.
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"M-"nternational Maritime rganisation
34 speciali,ed agency
esponsible for the safety and security of shipping and
the prevention of marine pollution by ships.
"nternational Convention for the Prevention of Pollution
from hips -M%P5
6he M%P5 Convention *as adopted on 2 4ovember
1789 at "M
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%verage cruise ship *aste
2:#000 gallons of se*age fromtoilets.
1;9#000 gallons of se*age fromsin)s# galleys and sho*ers.
8 tons of garbage and solid *aste.
1: gallons of to
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Carnival Cruise Lines
Environmental Policies &Initiatives
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E!! Policy-Health#environment#safety & security
(oard level committee.
$edicated to protect the health# environment includingthe marine environment safety and security of its
passengers# guests# employees and all others *or)ingon behalf of the company.
6o ensure Compliance *ith or e
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Ecoeect.
"ndustry ?rst gas cleaning
technology.
%lready installed in 92 vessels.
Committed to install the system in all
its vessels in the ne
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Cold ironing@Plug in
3ses electricity from land based sources -Ports.
20A of ships currently e=uipped *ith coldironing connections.
everal vessels have partial plugininstallations.
"nitiated the development of cold ironing portinfrastructure for cruise ships.
$eveloped "nternational organisation forstandardi,ation -" speci?cally for commercialshiptoshore po*er connections.
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"aste #anagement$educing% $eusing & $ecycling
olid *aste is incinerated onboard. 'aste to be recycled is compacted and stored onboard for shore
side treatment.
pecially mar)ed bins for disposal in all area including guest areas.
%ll types of *aste are segregated on board.
Constantly training its sta on shipboard *aste management andenvironmental compliances.
ily bilge *ater is segregated and treated *ith an advanced threestep engineering process on all ships onboard.
Each and every CarnivalBs vessel has an onboard an Environmentalcer to overloo) the environmental management and compliance
#and conduct all environmental training onboard. CarnivalBs 2; ships have received " 1;001 Environmental
management system -EM certi?cate.
%n active donation program *here it donates furnitureDs# homeappliances# utensilDs# upholstery# clothes# toys# etc.
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Economic !ustainability
Economic growth occurringwithout damaging the social fabric
of a community or harming the
environment
pencely 200
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Principles of Economicsustainability
(uild host nation o*nership andcapacity.
%ct only *ith an understanding of thelocal conte
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Economic Issues
$istribution of economic bene?ts
easonality
Port development "nability to support and stimulate
local economy
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Carnival Cruise lineseconomic initiatives andpolicies
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!taeholder engagement
Common platform for a broad rangeof sta)eholders that have interests insustainability policies# standards and
performance -port communities#suppliers# media# 4+s# investorsand business organi,ations.
Carnival 201:
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'eveloping ports
$eveloped a ne* port destination in PuertoPlata# $ominican epublic )no*n as %mberCove.
Currently developing port facilities inMe
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!"() A*AL+!I!,!trength-
5argest cruise operator. trong brand portfolio.
trong geographic presence.
$iverse sta.
%rray of entertainment onboard its ships.
perational E
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"eanesses
Poor safety records.
nly appeal to speci?c mar)ets.
5ac) of foreign countries interest in
cruising.
easonality.
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(pportunity
E
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)hreats
"ntense competition. ising cost of fuel.
6errorism.
4egative publicity.
4atural disasters.
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Carnivals Environmental &Economic sustainability /oals 0101
educe carbon footprint from its operations by 2:A by 2020.
$eploying E
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$eferencesFohn Morelli -2011 Environmental Sustainability ! "e#nition for Environmental $rofessionals # Fournal ofEnvironmental ustainability# Gol 1#ochester "nstitute of 6echnology.
pencely# %. -200 %esponsible &ourism 'ritical ssues for 'onservation and "evelopment 5ondonEarthscan.
Fohn ")erd -2012#&he essentials of economic sustainability# terling#G.% Iumerian Press.
"M and the Environment -nline# %vailable athttp@@***.imo.org@en@ur'or)@Environment@$ocuments@"MA20andA20theA20EnvironmentA202011.pdf#-%ccessed at 1Jth$ecember 201:
Environmental "ssues -nline#%vailable at http@@***.*indrosenet*or).com@6heCruise"ndustryEnvironmental"ssuesPollutants# -%ccessed at 1:th$ecember 201:
Carnival Corporation -nline# %vailable athttp@@***.mergentonline.com.e,pro
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