Download - Respect Serendipity, Aalto University 4.3.2014

Respect Serendipity

Ilkka Kakko!FUTURE OF LEARNING AND WORK AT AALTO , Helsinki, 4.3.2014 !

The benefits of coworking

© Lee Fleming 2004 /HBR November 2004!

Discovery consists of seeing what everybody has seen and thinking what nobody has thought

Albert Szent-‐Gyorgyi

Outline of the presentation

1)  Why serendipity, why it’s emerging just now?!

2)  Background and definitions!

3)  Theoretical models – the current status of research!

4)  Serendipity Management – practical implementations!

5)  Vision for the future!

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Big Shift ?

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h2p://blogs.wsj.com/atwork/2013/03/13/sxsw-‐ausDn-‐workplace-‐trends-‐serendipity-‐is-‐the-‐new-‐synergy/

Examples of serendipity

Science: Archimedes!Columbus!Penicillin!X-rays!Teflon!Post-It notes!More than 200 examples (1989) the book è!SMS, Viagra, !Business: •  XeroxPARC, 3M, Pixar,

Google, MIT Media Lab, Virgin !•  Ice Hotel and Ice Bars!•  Blancco !!

Work

Learn Play

Why just now?

•  Transformation !-  Postnormal Era (Stowe Boyd)!-  Big Shift (John Hagel, John Seely Brown)!-  Society 3.0 (Ronald van den Hoff)!

Predictability is decreasing => more unexpected events !Emergent ecosystems, new collaboration models, coworking, hacker spaces, online communities etc!Connectivity, global scope!Flow of information vs. stock of information!New types of entrepreneurship, intrapreneurs!Extended enterprises !

Background and definitions Definition: •  Serendipity is a quality of mind,

which through awareness, sagacity and good fortune allows one to frequently discover something good while looking for something else!

•  It illustrates also the process leading to serendipitous findings and value creation!

!Background: •  The Persian fable from 6th

century ”The Travels and Adventures of Three Princes of Serendip”!

•  Horace Walpole coined the word, Robert K. Merton & Elinor Barber studied the etymology and elaborated further!

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Work

Learn Play

Plan, design, engineer, manage, harness….. Are we able to facilitate serendipity?:!

!”Planned serendipity”, Muller&Becker!!”Design for serendipity”, Hagel&Seely Brown&Davison!!”Maximize serendipity around you”, Nassim Nicholas Taleb!!”Engineering serendipity” !!”Cultivating serendipity”!!… also serendipity engines, serendipity machines are mentioned!

!Coincidensity – diversity and social density (Stowe Boyd / Matt Biddulph)!Synchronicity – Joseph Jaworski et al. (Jung….)!!My terminology: !!> ”Harnessing serendipity” on individual and community level and!> ”Serendipity management” on institutional and organizational level!

Opportunistic information encountering, Erdelez

NoDcing

Stopping Examining

Capturing Returning

Background Problem InformaDon encountering

Foreground

Problem InformaDon seeking

Capturing is vital, how to do it? What kind of clicker are you? … non clicker, one clicker etc!How to make distractions work for you?!

… balance between background/foreground problems, information seeking/encountering!

www.getpocket.com!Anytime you find some interesting, use getpocket – software, and get back to interesting information whenever you have the opportunity to do so.!

Possibilites to tag all the links – then get back even offline!

One way to deal with the constant flow of information!!!!

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‘Rubin, Burkell & Quan – Haase’ - model

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Ref: h2p://www.informaDonr.net/ir/16-‐3/paper488.html

Some remarks about the model Facet A: Prepared Mind!Ø  Prior concern + previous experience Social Capital as important! !

!!Facet B: Act of Noticing!Ø  Observation / attention Insight and collective insight needed!!Facet C: Chance!Ø  Accidental nature / perceived lack of control Contradictions and creative

desperation also valúable!!Facet D: Fortuitous Outcome!> Perceived gain / happy ending Might take a long time to capture/realize!!Serendipity: reframing the events / a story re-told / an unsought finding!!!!

‘Makri & Blandford’ - model

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Ref: h2p://discovery.ucl.ac.uk/1309396/1/1309396_Makri%20%26%20Blandford%20-‐%20Coming%20Across%20InformaDon%20Serendipitously%20(Part%201).pdf

Theoretical models Ref. Quan-Haase: YouTube presentation*

Model features Erdelez Rubin, Burkell & Quan-‐Haase

Makri& Blandford

NoDcing + + +

Find -‐ + +

ReflecDon / Story telling -‐ + +

Outcome -‐ + +

InvesDgaDng lead + -‐ +

Capturing (saving) + -‐ -‐

Foreground /Background Problem

+ -‐ -‐

Chance -‐ + -‐

Prepared mind / Prior Concern

-‐ + -‐

Making new connecDons / Insight

-‐ -‐ +

Role of Environment -‐ -‐ -‐

*h<p://www.youtube.com/watch?v=CxMPvTjB3uA#!

Luck vs. preparedness

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Serendipitor 2013!

”If an unexpected event or encounter will turn out to be fruitful and create some value, will depend largely on one’s ability to discover and be insightful. Therefore, ”getting lucky” is in most cases a matter of preparedness and not a result of pure luck”. !

Serendipity management vs project management


© Kakko & Inkinen, Science and Public Policy, 36(7), August 2009, pages 537–548, Oxford University Press

Definition of Serendipity Management

! “Serendipity management is a comprehensive set of tools and facilitation methodologies, which through:!

!* workspace design - both physical and virtual !!* facilitation of unexpected encounters and !collective insight in team building !

will support the emergence of new combinations of competences and hence the generation of breakthrough ideas.”!

(h2p://karostech.fi/services/#serendipity)

Designed for serendipity? Google’s new headquarters h2p://www.treehugger.com/corporate-‐responsibility/ googles-‐new-‐headquarters-‐are-‐anD-‐apple.html

Apple’s new headquarters h2p://www.treehugger.com/sustainable-‐product-‐design/ more-‐detail-‐on-‐apples-‐new-‐foster-‐designed-‐headquarters.html

How to design for serendipity – case Oasis

Physical Space: •  Chance encounters ”Coincidensity”!

-  Peripatos!-  Kitchen!-  Serendipity Cafe!-  Temple of Challenge!

•  Space for insight ”Aha, Heureka”!-  Sauna, Katharsis!-  Tandem Chambers!-  Temple of Challenge!

•  Value creation ”Work, work…”!-  Hall of Potential!-  Hall of Results!

Facilitation: •  The code of conduct important!

Four zones: privat, semi-privat, semi-public and public!

•  Artefacts!

Work

Learn Play

Original layout of netWork Oasis, Joensuu Science Park!

How it looks like – netWork Oasis in Joensuu


Virtual collaboration platforms

Virtual Space:

•  Chance encounters!-  Flow of information!-  Social Media!

•  Engineering (apps)!-  Open or closed!-  A lot of options available !

Communities:

•  Inverse serendipity!

•  Weak ties elementary!

•  Social capital created!

Work

Learn Play

GLOW version 1.0 in netWork Oasis!

Team building

Training Camp:

Ø  Invitations through personal networks!

Ø  No CV’s!

Ø  Attractivity by the substance and by the feeling of belonging !

Ø  Low cost, high impact!

Ø  Unexpected combinations of competences!

Tribe / PVC / VT:

Ø  Core tribe member!

Ø  Substance expert!

Ø  Networking expert!

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Work

Learn Play

Ref: Ilkka Kakko (forthcoming): ”Oasis Way and the Postnormal Era – How Understanding Serendipity Will Lead You To Success”!

What it takes?

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!”There is no more powerful way to attract new ideas and interesting and inspiring people to you, than leading a meaningful life!”!

Muller&Becker 2012!

Vision for the future

!To create an innovation (or learning) ecosystem, where:!Ø  There is enough diversity and social density!Ø  Physical and virtual (hybrid with augmented reality)

environment supports ALL ELEMENTS OF SERENDIPITY: ”coincidensity”, capturing, the act of noticing/insight and value creation!

Ø  Balanced with diversity of actors: established SMEs, start-ups, effectual entrepreneurs, social entrepreneurs, sharing economy actors, freelancers, wanna-be-entrepreneurs, students, researchers and visitors as free agents!

Ø  Based on community building and networked business models (CNOs) + virtual organization breeding environment practises !

Interested ?

!Some serendipity related forums of potential interest:!Ø  Serendipitor’s Weblog: http://www.respectserendipity.com/!

Ø  Facebook group ”Serendipity Management”: https://www.facebook.com/groups/serendipitymanagement/!

Ø  My forthcoming book ”Oasis Way and the Postnormal Era – How Understanding Serendipity Will Lead You to Success” can be downloaded soon here: http://www.slideshare.net/ilkkakakko!

The book is financed by ENPI SE 631 – project ”OpenINNO”, a pioneering development project, where the combination of open innovation and serendipity management was researched, taught and further developed. !

Thank you!

For further information: !Ilkka Kakko !

+ 358 50 536 2941!

Twitter: @Serendipitor !

[email protected] !

www.karostech.fi !

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